Best Of Singapore

Best of Singapore
Welcome to the Volume 2

Second Annual Edition International Group Publisher
Sven Boermeester
of Best of Singapore Publishers
Amit Sen
T. Shanmugartanam
Scott Birch

Managing Editor
The Best of Singapore is part of a series of Scott Birch
books published globally across various
Editorial Contributions
territories from South Africa to Dubai to
Jimmy Yap, Amita Sarwal, K. Dorai Raja
Bangalore to Australia, each showcasing the
For Editorial Enquiries:
very best in leisure, lifestyle, entertainment
editor@mapletreemedia.com
and business that the country or city has to
offer. For Advertising Enquiries:
sales@mapletreemedia.com

This edition profiles the leading brands Special Thanks To:
across Singapore’s most vibrant industries. Singapore Tourism Board (STB)
Sentosa Leisure Group
From Singapore’s finest accommodation
Singapore Hotels Association (SHA)
choices to the city’s best Spas and leading Singapore Chefs Association
Education Institutes, we have together 18 Tien Wah Press (Pte) Limited

unique chapters in striking photography truly Co- Published by
bringing out the “Best of Singapore”. Mapletree Media Pte Ltd & Birch Publishing Pte Ltd
#03-05 Red Dot Building
28 Maxwell Road
We also profile Singapore’s finest Singapore 069120
achievements over the past one year Tel +65 96276717
Fax : +65 6372 9458
including the inaugural SingTel F1 Grand
Prix Night Race. For the first time we have www.mapletreemedia.com
included a Weekend Getaways chapter
In conjunction with Global Village Partnerships
to destinations near Singapore and also www.gvpedia.com
expanded our popular Sentosa chapter - your
ISBN No.: 978-981-08-1957-6
one stop guide to Singapore’s favorite island.
Lastly, our Future Developments chapter Printed By
looks ahead to the eagerly awaited Integrated Tien Wah Press (Pte) Limited
4 Pandan Crescent
Resorts and other developments coming up. Singapore 128475
Tel: +65 67718892
We would like to thank all our partners
Every effort has been made to ensure the accuracy of
especially STB and Sentosa Leisure Group, the information in Best of Singapore Vol.2. Neither Best
our distributors and all those who contributed of Singapore nor Birch Publishing Pte Ltd nor Mapletree
Media Pte Ltd nor Global Village Partnerships take any
to the success of this edition. Your feedback responsibility for any errors or omissions.
is always appreciated and we look forward All rights are reserved
No part of this publication shall be reproduced, copies,
to bringing to you future editions of Best of transmitted, adapted or modified in any form or by any
Singapore every year. means.. This publication shall not be stored in whole or in
part in any form in any retrieval system.

The Editorial Team Copyright Birch Publishing Pte Ltd / Mapletree Media
Pte Ltd (2008)

Turnover 2008 Employees & Partners Circulation International Head offices Management
US$ 8 000 000 100 500 000 London, Brussels Sven Boermeester
Dubai, Cairo Lisa Durante
Bangalore, Singapore Charles Neil
Washington DC, Santiago Leon Swartz
Sydney, Johannesburg

Building an Atlas of Success,
Sustainability and Culture

Brand Image Product - The Folders
Branding a Nation, a City and its People Fast track to the world
GVP brands and builds the image of the world’s most exciting Market Essentials works closely with Foreign Embassies, High
economic regions to affect a change in the perception of a nation, a city Commissions, International Chambers of Commerce
and its people by the rest of the world. This then promotes the region in and Trade Associations worldwide to produce high quality
terms of its investment opportunities, key industries, innovations, trade folders. Each folder is designed to offer support and
people, culture, tourism potential and international objectives. advice to companies interested in trading with or investing in
overseas markets.
Product - The Books
Product - www.gvpedia.com
Celebrate your success
Connecting the world's most interesting people and organisations
The 'Best of…' publishing series produces annual maxi format book
publications in over 30 territories, from Bangalore to Belgium. These The portal provides GVP customers an interactive Public
detail success stories of people and companies making positive Relations Box managed by a user friendly 'Enterprise Content
inroads into the commercial fibre of both mature and Management System' that allows clients to upload their press
emerging markets. releases, photos, videos and management profiles. The latest
The books showcase entrepreneurial spirit; establishing powerful networking add-ons and social media applications are integrated
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bridging cultures. The result is the ultimate interactive corporate gift and The value proposition for Subscribers to gvpedia.com essentially
P.R. marketing tool for governments, companies, hotels and business covers four elements: exposure, expertise, exclusivity
people providing leading products and services for their region. and networking.

REGIONAL HEAD OFFICES
Bangalore Brussels Cairo Casablanca Copenhagen Dubai

Sven Boermeester, Chairman with Lisa Durante, Managing Partner, GVP

With its mission to serve as the
premier platform for showcasing and
networking the world’s top brands and
companies in business, tourism and
lifestyle, Global Village Partnerships
(GVP) is building an atlas of success,
sustainability and culture. This is carried
out through the ’Best of’ book series, the
Global Village online information portal
and the development of an ever
expanding business network of
international partners and clients.
Market and individuals from across the globe. The invitation only based on these criteria,
Promote and network the 'red apples within organisation celebrates success and provides with the added focus of dedicated
each economy chapters covering CSR, sustainability,
recognition amongst its ever expanding
green innovation and giving back to
GVP’s market sectors embrace publishing, international network of influential clients. Its
the community.
public relations, corporate gifting, online portal, www.gvpedia.com, provides a
online community building and networking. platform for clients and readers to network,
Growth and Opportunity
Its target market covers large, medium share best practice and grow new markets,
Exchanging knowledge, skills and economies
and small entrepreneurial organisations creating exciting new business connections
of scale in media
enjoying growth, success and sustainability. and opportunities.
GVP explores every geographic region With regional head offices in 5 continents,
Corporate Social Responsibility
to pick the 'red apples' in business, the organisation is currently involved in
There is no success without ethics and
exports, innovation, design, fashion, more than 30 territories where the
sustainability
retail, hospitality, specialty foods, the arts 'Best of' series is published. GVP has a
and more. The best of world business, travel and 5-year growth plan to develop a further
lifestyle within the Global Village is dependent 150 economic territories organically,
Unique Selling Point (USP) on more than monetary profit. There is no through each continent’s regional head
New markets create new business success without core values such as office, and through partnerships with
opportunities sustainability, integrity and Corporate companies and individuals that have
the expertise to showcase their city, state
GVP publications promote, showcase and Social Responsibility (CSR). GVP’s
or country.
network successful economies, organisations exclusive client base is selected by

Johannesburg London Santiago Singapore Sydney Washington DC

INTRODUCTION Page 26 TOURISM
Page 14 BUSINESS Page 34

Chapter 1 Chapter 3
Chapter 2
Page 44 Page 95
Page 71
FINE DINING NIGHTLIFE
HOTELS & HOSPITALITY

Chapter 5 Chapter 6
Chapter 4 Page 107 Page 117 Page 131

SENTOSA SHOPPING
DAYS OUT

Chapter 7 Chapter 9
Chapter 8
Page 145 Page 159 Page 173
DESIGN & INTERIORS HEALTHCARE
SPAS & BEAUTY

Chapter 12
Chapter 10 Chapter 11

PROPERTY
WEALTH MANAGEMENT EDUCATION

Chapter 13 Chapter 14 Chapter 15
LUXURY LIFESTYLES WEEKEND GETAWAYS FUTURE DEVELOPMENTS

Vibrant Singapore
Every National Day, this City-State comes alive to celebrate its amazing
achievements and looks brightly towards its future.

Best of Singapore 15

INTRODUCTION

With its rich history of immigration, talents from
Just as the world turns, the eyes of
the world have been turning east in
all over the world have contributed in developing
recent years. The rise of China as a
global superpower and economic
Singapore into the vibrant and cosmopolitan
giant have diverted attention from
traditional Western markets and made
city of today – a hub for commerce, creativity,
Asia the most important place on the
planet.
culture, education, finance, healthcare, information
Perfectly situated to benefit from
this both in geography and ideology
technology, transportation and research and
is Singapore – a small nation with
large ambitions and a track record of
development.
impressive achievement.
A nation of just over 4 million,
Singapore has a global reputation 250 awards in its 26-year history,
and presence that belies its size. perhaps the most prestigious one
Everywhere you look there are coming in 2006 when it was voted the
accolades and achievements, world- World’s Best airport by Skytrax. Your
firsts and pioneering technology. first experience of service standards
Sitting at the gateway of east and in Singapore, arriving by air, is
West, and flanked by huge markets guaranteed to be a memorable one.
in India and China, the Singapore It’s no wonder so many expatriates
success story shows no signs of decide to make the island their home.
slowing. People are a resource that has
Whether in Singapore for a been key to Singapore’s success.
well-earned family holiday or on a Today, Singapore continues to
business stopover, the Lion City will welcome immigrants to work, study
impress you from the moment you or set up home in the garden city. As This page: Trishaw rides are a relaxing way to see the
arrive at its world-famous airport. Singapore’s forefathers were largely various sights of Singapore.
Changi Airport has won more than immigrants from all over the Opposite page: National Day brings families together
and unites all in the vibrant colours of Singapore.

16 Best of Singapore

INTRODUCTION


Residents enjoy better privileges
World, Singapore is a mix of cultures
Singapore is a modern and than foreigners ranging from
and religions woven together by a
dedicated immigration facilities
common respect and understanding.
cosmopolitan city, with a to subsidized education and
Singapore is a modern and
healthcare.
cosmopolitan city, with a reputation
reputation for having a stable Located at one of the
for having a stable and responsive
crossroads of the world,
government, safe and secure
and responsive government, Singapore’s strategic position and
environment, and an efficient
passionate people have helped it
infrastructure to attract foreigners to
safe and secure environment, grow into a major centre for trade,
study, work and live here.
communications and tourism.
Permanent residency in
and an efficient infrastructure Singapore is attractive with the
WINNING FORMULA
country’s high employment rate,
to attract foreigners to study, financial and political stability, mature
Think Singapore has solely been a
infrastructure, high quality of life
work and live here. runaway success due to its location
and a genuine sense of safety and
and luck? Think again. It has taken
security that is the envy of the world.
hard work and investment for the
With its rich history of immigration,
small state to become the envy of
talents from all over the world have
the world and a consistent winner
contributed in developing Singapore
of international awards, for both
into the vibrant and cosmopolitan
leisure and business.
city of today – a hub for commerce,
The earliest mention of
creativity, culture, education, finance,
Singapore dates back to the 3rd
healthcare, information technology,
Century and a Chinese account
transportation and research and
which described Singapore as “Pu-
development.
luo-chung” (“island at the end of a
Singapore welcomes foreigners
peninsula”), but it was not until the
who can identify with its way of life
11th Century that the island gained
and wish to contribute positively
Opposite page: Founder of Modern Singapore, the Statue of its now famous moniker. According
to its development. Many of these
Sir Stamford Raffles. to legend, a visiting prince spotted
foreigners decide to take up
This page: Fresh flowers being sold at one of many open air
an animal he thought was a lion
Permanent Residence and eventually
markets near a Chinese temple.
and Singapore’s modern day name
Singaporean Citizenship. Permanent


INTRODUCTION

IMAGE COURTESY OF SINGAPORE TOURISM BOARD

“Singa Pura” (“Lion City”) was born.
Permanent Residency in Singapore is attractive
Before the British arrived in the 18th
Century, Singapore had already
with country’s high employment rate, financial
become a small town, welcoming
traders from China, India, Arabia and
and political stability, mature infrastructure, high
Europe on their long sea voyages. The
British saw the need for a strategic
quality of life and genuine sense of safety and
port to repair and maintain their fleet,
during its journeys to the far corners
security that is the envy of the world.
of the then mighty British Empire.
So it was that Sir Stamford Raffles
established Singapore as a trading
station. The policy of free trade years, Singapore has not looked
attracted merchants from as far afield back and has grown into one of
as the Americas. the world’s great city states.
By 1824, just five years after the Singapore is the busiest
founding of modern Singapore, the port in the world with over 600
population had boomed from 150 to shipping lines. One of the world’s
10,000. The trade between east and major oil refining and distribution
West escalated and advancements centres, Singapore is a major
in technology, such as steamships supplier of electronic components
and the telegraph, and the opening and a leader in shipbuilding and
of the Suez Canal in 1869, increased repairing. It has also become one
Singapore’s importance as a centre for of the most important financial
trade. This page: National Day Parade Celebrations
centres of Asia, with more than
are held each year on the 9th of August to
After the Second World War, 130 banks. Singapore’s strategic
commemorate Singapore’s independence.
Singapore became a Crown Colony. location, excellent facilities,
Opposite page: LASALLE College of the Arts
The growth of nationalism led to fascinating cultural contrasts and A conducive environment for artists, curators,
self-government in 1959 and on 9 tourist attractions contribute to its researchers, intellectuals, students and
August 1965, Singapore became an success as a leading destination members of the public to exchange ideas
independent republic. In those 43 for both business and pleasure. about art and design.


Best of Singapore
21
PHOTOGRAPHY BY DARREN SOH

INTRODUCTION


Singapore is a mix of cultures and religions that is woven together by a
common respect and understanding.
BEST FOR LEISURE of hotels and tourist attractions like the
Jurong Bird Park and the resort island of
It’s fair to say that Singapore has Sentosa.
built its success on business, but The STPB was re-named the
it has also used those foundations Singapore Tourism Board (STB) in 1997,
to develop another key industry – to reﬂect the Board’s expanding role
tourism. beyond that of simply tourist promotion.
The Singapore Tourism Board From attracting 91,000 visitors in 1964,
(STB) is a statutory board operating the Board today attracts more than
under the Ministry of Trade and 10 million visitors annually. In 2007, a
Industry (MTI) that focuses on record number of 10.3 million visitors
developing and implementing landed, an increase of 5.4% over 2006.
policies, strategies and plans to In pursuing its mission to develop
transform the tourism sector into a key and champion tourism, the STB adopts
driver of economic growth. a comprehensive and holistic approach.
The STB was established in 1964 To ensure that the tourism industry
to promote Singapore as a tourist continues to be a key contributor to the
destination. Then known as the economy, the STB unveiled the tourism
Singapore Tourist Promotion Board 2015 Master plan, in which targets were
(STPB), its mandate was to coordinate set to achieve S$30 billion in tourism
This page: Singapore is a mix of cultures
the efforts of hotels, airlines and receipts and 17 million in visitor arrivals. from Chinese, Malays, Indians, Eurasians
travel agents in promoting the overall “We see no need to adjust our and people of other descent.
image of the destination. Through strategy under the tourism 2015 plan Opposite page: One of the eagerly
the 1960s and 1970s, the STPB at the moment,” says STB. “Our current anticipated highlights of the National Day
actively encouraged investments in focus is still giving us good growth from Parade are the parachuters who make a
spectacular entrance to the show.
infrastructure such as the building key markets and from key segments.”

Best of Singapore
23

INTRODUCTION

BEST FOR BUSINESS
Singapore is at the very epicentre of world
The Republic of Singapore is one
growth. Asia’s population is over three billion
of the world’s great economic
successes. A tiny, multiracial island
people – that’s half the world’s population –
state, Singapore offers its disciplined
and hard-working citizens a standard
and that will rise to 5.6 billion in 2050.
of living unmatched in Asia. Though
predominantly Chinese, English is the
The understanding of how significant Asia will
language of Singapore -the language
of international business inherited
be in the future is clear.
from its Colonial past.
Singapore is right here, right now,
at the very epicentre of world growth. political regimes in Asia, a reputation
As the economy of the world shifts for being honest, efficient and free
from West to East with the opening up of corruption and a government
of China and India, in particular, and that offers numerous free trade
countries like Vietnam, Thailand and agreements, it is no wonder that
Malaysia working towards First World Singapore is, and will become even
status, Asia will become the centre more, the strategic gateway to Asia.
of the economic boom. And when And as more and more international
you consider that Asia’s population companies from the Americas and
is over three billion people – that’s Europe wish to do trade with China
half the world’s population – and that and India, Singapore will be there to
the population will rise to 5.6 billion help and to offer itself as the premium
in 2050, the understanding of how hub for international organisations and This page: Bumboats ply visitors around
significant Asia will be in the future, associations to set up headquarters as favourite sights along the Singapore River
becomes clear. well as invest in and the ideal place to including Clarke Quay, Boat Quay, The
With one of the most stable live, meet and do business. Singapore Merlion and Riverside Point.


Strong infrastructure and a highly skilled workforce, together with a perfect
location on the cross roads between East and West has ensured that Singapore
is the amongst the worlds leading choices for doing business.


BUSINESS

Singapore has one of the world’s most
Singapore is renowned for the ease of doing
developed economies with 7,000
resident multinational companies and
business. Amongst the world’s globalised
100,000 enterprises, creating a vibrant
business environment.
nations, the workforce is recognised for its
According to the latest figures from
the Ministry of Trade and Industry,
high level of productivity and positive
the Singapore economy is expected
to grow by 4-5% in 2008. For the first
can-do attitude.
half of 2008, real GDP grew by 4.5%
-bucking the trend towards a global
For the second year in a row,
economic downturn and confirming
Singapore has come top in the
the strength of Singapore.
World Bank’s Doing Business
In particular, the services sector
report. Singapore finished ahead
continued to grow, while financial and
of New Zealand and the United
business services continued to register
States when it comes to the ease
strong growth. Construction sector
of doing business in a report that
also remained strong.
covered 178 countries.
Singapore remains the world’s
Besides having a safe
second-freest economy, behind Hong
environment that is conducive
Kong, according to the latest index
for individuals and families to
of Economic Freedom, released
make Singapore their best home,
by US think tank, the Heritage
Singapore is also renowned for the
Foundation. The gap behind Hong
This page: Biomedical Research has been
ease of doing business. Amongst
Kong has also narrowed this year,
one of the fastest growing areas and a key
the world’s globalised nations,
with Singapore increasing its score.
focus for Singapore’s economic development.
the workforce is recognised for
The higher the score, the lower the Opposite page: The Marina Bay Financial
its high level of productivity and
level of government interference in the Centre - Singapore has found innovative
positive, can-do attitude.
economy. In 2007, Singapore scored solutions such as reclaiming its land to find
As economic freedom is linked
87.4 out of 100. space for its growing economy.


Best of Singapore
29

BUSINESS



with economic growth and prosperity, US. Ship-building, shipping
Favourable tax system as this ranking and recent growth means and marine-related sectors are
that Singapore is, in 2008, in a very also a huge part of Singapore’s
compared to many other healthy position. economy and they have recently
The Singapore government experienced a boom as orders for
global cities and residents encourages companies, investors oil rigs, tankers and specialised
and start-ups, with no restrictions on vessels surge on the back of rising
appreciate that those foreign ownership of Singaporean global demand for energy.
assets; tax incentives to attract New shipbuilding and
taxes contribute directly foreign multinationals (especially conversion activities are also
those offering to impart knowledge taking place in the region, driven
to bettering the lives of its and technology); and no exchange by increasing inter-regional trade
controls. The government and as Asia’s economies continue
people numerous trade associations to strengthen. This, in turn, has
proactively encourage Singaporeans led to a growth in the regional
to set up their own businesses, steel industry too -another huge
ventures and entrepreneurial projects. Singaporean industry. Thanks to
While the Association of Small & high oil prices, the oil, gas and
Medium Enterprise helps to elevate petrochemical industries have
the profiles of SMEs in Singapore and boomed and with China’s need
motivates entrepreneurs, International for energy seemingly insatiable,
Opposite page: Biopolis
This campus is dedicated to providing Enterprise (IE) Singapore provides Singapore is in the perfect position
space for biomedical research and Singapore-based companies with to supply new oil and gas reserves.
development activities and promoting business-critical support. Masses of foreign multinationals
peer review and collaboration among
As for regional industry, Singapore already use Singapore as their
the private and public scientific
boasts machinery, mineral fuels, regional headquarters for Asia and
community.
chemicals, agricultural products, remarkably, they now account for
This page: Singapore can boast of a highly
foodstuffs, and crude materials 75% of Singapore’s manufactured
efficient public transportation network which is
among its principal exports – sending exports.
amongst the world’s best. The Expo MRT as seen
above is near the Singapore Expo which regularly them as close as Malaysia, Hong Coming to Singapore will be
holds some of the regions biggest exhibitions and Kong and China and as far as the easy and ideal then for many
draws in delegates from around the world.


BUSINESS


the premier location for international
internationals who wish to use the
trade exhibitions. The International
Republic as a springboard into the
Exhibition City (IEC) programme,
regional and global markets.
with endorsement from the Approved
Favourable tax system as
International Fair (AIF), has been set
compared to many other global cities
up to help make this happen.
and residents appreciate that those
Singapore’s spotlights for the
taxes contribute directly to bettering
coming years are on using Singapore
the lives of its people
as an international conference arena,
Add to this Singapore’s global
meeting demands with excellent
network of air links, shipping lines and
infrastructure and networking,
freight forwarders that make it a highly
superb facilities and world-class
efﬁcient logistic hub and you can see
accommodation.
why Singapore is the smart choice for
While the Singapore economy
business.
is doing well, the government is
Singapore is the leading centre in
certainly not resting on its laurels but
Asia for major trade fairs, conferences
instead is seeking to fund Research
and conventions and has won any
and Development (R&D) initiatives
number of accolades for its facilities.
that would reap economic beneﬁts
In September 2006, Singapore
for the country, in particular two new
proudly and successfully hosted the
sectors
annual meeting of the World Bank and
– Environmental and Water
International Monetary Fund.
technologies, and interactive and
By further offering numerous
Digital Media (sectors that Singapore
incentive schemes and joint
believes it has a competitive market
promotional support to overseas
in) – have been targeted for the next
exhibition organisers and great
10 years.
Intellectual Property (IP) protection
When it comes to business,
(Singapore is ranked number one in
Singapore is leading the way.
Asia), the Singapore government is
making sure that Singapore becomes


PHOTO COURTESY UNIQUE2ME/TAN AH BA

34
Best of Singapore

From food festivals to shopping sprees and unique attractions, Singapore is a
vibrant business and holiday destination and has something to satisfy everyone.


TOURISM

Key attractions in Singapore which continue to be
Singapore continues its evolution into
a compelling, must-visit destination
popular among visitors comprise the Night Safari,
with mega developments such as
the Integrated Resorts (IRs) in the
the Singapore Zoo, the Jurong Bird Park, Sentosa
works, and world-class events like the
world’s first Formula OneTM night race,
Island and its Underwater World, Asian Civilisations
held on 28 September 2008.
Singapore also has a calendar of
Museum, and the National Museum of Singapore.
regular events to draw in millions of
tourists every year. These include
the Singapore Airshow, the Great 10.3 million visitor arrivals registering
Singapore Sale, the Singapore Arts a growth of 5.4 per cent over 2006,
Festival, the Singapore Food Festival, and posted an estimated S$13.8
the M1 Singapore Fringe Festival, billion in tourism receipts. Further, in
the Singapore Garden Festival and line with its Tourism 2015 vision, STB
the Standard Chartered Singapore hopes to attract 17 million visitors
Marathon, among others. This nation and targets S$30 billion in tourism
is also the region’s preferred business receipts.
destination, with about 5,000 Singapore’s top five-visitor This page: Dragon Boat races are a
Meetings, Incentives, Conferences generating markets for 2007, with common sight and the participants are
and Exhibitions (MICE) held here arrival figures, were Indonesia often seen training near the Kallang River.
annually. (1,956,000), PR China (1,114000), Opposite page, above: Clarke Quay
Singapore has enjoyed four Australia (768,000), India (749,000) facade at night featuring five blocks of
restored warehouses, Clarke Quay offers a
successive years of record growth and Malaysia (646,000). These
quirky alternative to mainstream attractions,
in Visitor Arrivals (VA) and Tourism countries accounted for about 51 per
with second-hand and antique shops and
Receipts (TR) since 2004, with cent of total visitor arrivals.
restaurants with an amazing array of F&B
continuous growth each month for 46 Benefiting from these impressive options. In the evenings, dance clubs and
months since March 2004. Latest full- arrival figures, the hotel industry saw pubs come alive with music from the 1960s
year’s (January to December) results both the Average Room Rate (ARR) to the present.
released for 2007 showed that the and the Average Occupancy Rate Opposite page, below: National Museum of
Singapore Tourism Board (STB) had (AOR) setting new highs. The ARR Singapore at night.


Best of Singapore
37
IMAGE COURTESY OF NATIONAL MUSEUM IMAGE COURTESY OF SINGAPORE TOURISM BOARD

TOURISM


for 2007 was S$202, an increase of 23.1 Little India, Kampong Glam, and the Katong
per cent year-on-year, while the AOR was / Joo Chiat area. These are where you can
estimated to have reached 87 per cent. participate in festive light-ups and religious
In January 2005, STB identiﬁed three key and cultural festivals such as the Chinese
areas of focus under its Tourism 2015 plan: New Year, Hari Raya, Thaipusam, Singapore
(a) Strengthening Singapore’s position River Hang Bao, Chingay, the Fire-walking
as a leading Convention & Exhibition City ceremony, and Deepavali among others.
in Asia with a strong and dynamic business These are charming precincts in their own
environment. right and give visitors a fairly good idea of
(b) Developing Singapore as a leading the nation’s rich history, how the various
Asian leisure destination by providing ethnic groups have coexisted and how they
an enriching experience that is Uniquely worked together to create the Singapore of
Singapore. today.
(c) Establishing Singapore as the In March 2008, another addition to the
Services Centre of Asia – a place where range of new attractions was the Singapore
visitors come to enjoy high-end quality Flyer, a giant observation wheel with 28
services such as healthcare and education. capsules, each capable of holding up to 28
To achieve the 2015 targets, STB has people. Also for history and culture buffs,
focused its efforts on achieving leadership the ﬁrst-of-its kind Peranakan Museum
positions in key customer segments, opened its doors.
including Leisure, BTMICE (Business Travel, By 2010 Singapore will have two
Meetings, Incentive travel, Conventions and Integrated Resorts (IRs) developed in
Exhibitions) and Services (Education and its tourism landscape – The Marina Bay
Healthcare). Sands™ and the Resorts World at Sentosa.
Key attractions in Singapore which There are also plans to develop the
continue to be popular among visitors natural reserves of Mandai into a unique
comprise the Night Safari, the Singapore nature destination embracing the precinct’s
Zoo, the Jurong Bird Park, Sentosa rich biodiversity and natural attributes. Other
Island and its Underwater World, Asian upcoming attractions include the Gardens
Civilisations Museum, and the National by the Bay and the National Art Gallery,
Opposite page: One of the island’s latest
Museum of Singapore. Besides these there each of which will add depth to the island-
attractions, the Singapore Flyer is the world’s
are many smaller yet consequential niche nation’s product offerings.
largest observation wheel. Standing at a stunning
museums like the Chinatown Heritage A visit to Singapore isn’t complete
165m from the ground, the Flyer offers you
Centre, Malay Heritage Centre, Changi without the experience of the sun and sandy
breathtaking, panoramic views of the Marina
Chapel and Museum and Mint Museum of beaches and trips to soak in the rustic
Bay, the island city – and beyond.
This page: Little India is a kaleidoscope of vibrant Toys. charm of Kusu Island, Pulau Ubin and St.
lights during Deepavali celebrations, as seen Other must-visit attractions include John’s Island.
on Serangoon Road. Singapore’s ethnic districts of Chinatown, Singapore’s culinary options are


TOURISM


legendary and besides its range of hawker dance party on Sentosa’s Siloso Beach.
centres, food courts, restaurants and dining These have placed Singapore on the global
hubs, there are two annual events which party map and injected much buzz to the
attract food enthusiasts in large numbers. city’s leisure options after dark. For those
One is the month-long Singapore Food wanting to get an adrenaline high, there is
Festival (SFF) – a Uniquely Singapore Singapore’s first and only G-Max Reverse
event – featuring an exciting line-up of Bungy at Clarke Quay.
weekly core events, culinary workshops and Shopping is another activity that ranks
competitions, and multicultural cuisines. high on the agenda for visitors – namely
The World Gourmet Summit (WGS) along Orchard Road which is studded with
appeals to discerning individuals who high-end malls. Between 2009 and 2010,
appreciate fine wine and cuisines. this popular shopping belt will see new
This epicurean festival showcases the developments – ION Orchard, Somerset
craftsmanship of prestigious chefs from Central and Orchard Central. These will,
around the world and is complemented in turn, add another 100,000sqm of retail
by an exposition of the internationally space and introduce new retail concepts
acclaimed vineries. and international brands that will benefit
In recent years, the dining and shoppers. In other parts of the island,
entertainment scene has also seen shoppers can indulge in the offerings at
new concepts and establishments that Marina Square, VivoCity and Central at
bring novel experiences to visitors while Clarke Quay.
enlivening one’s senses with the varied Singapore was the first Southeast Asian
flavours, textures, colours and aromas of stopover in the Volvo Ocean Race in
Singapore. Dining options around the island January 2008. Hailed as the FORMULA 1
have expanded to include lifestyle enclaves of the sailing world, and taking place over
such as Dempsey Road / Harding Road and a period of 10 months, spanning Europe,
the Rochester strip which have restaurants, Asia and the Americas, it will again have
pubs bars, and boutiques and antique millions of viewers worldwide watching
shops housed in buildings which were the next stopover in Singapore in January
This page: Singapore’s Chinese New Year
originally army barracks, black-and-white 2009 which will be hosted at OneDegree 15
celebration is one of the most vibrant in
bungalows and chapels. Marina Club in Sentosa.
Asia. The Singapore River Hang Bao, as
For nightlife, iconic world-class
one of the major events of this festival,
home-grown products that enjoy strong
showcases the best of Chinese culture.
international appeal are those dotting Clarke Opposite page, above: One Fullerton offers
Quay and Dempsey Hill, and the famed an array of restaurants, lounges and pubs.
Zouk Club with its popular ZoukOut annual Opposite page, below: Fine dining and
lounging at One Rochester.


Best of Singapore
41
PHOTO COURTESY ONE ROCHESTER

TOURISM

PHOTOGRAPHY BY LAT PHOTOGRAPHIC

SINGTEL SINGAPORE F1 GP – FIRST Working with the various government
EVER NIGHT RACE agencies, the Singapore Tourism Board
(STB) coordinated various areas of the race
September 2008 saw Singapore hosting preparation, such as the construction of the
the highly-successful inaugural FORMULA Pit Building, re-surfacing of roads for the
1™ SingTel Singapore Grand Prix, the first race track, installation of the lighting system
night race in the F1 calendar and Asia’s and managing the business continuity
first street circuit. needs of stakeholders in the Marina
There were some ‘firsts’ notched – and Centre area. STB was also responsible
milestones created – in Singapore during for ensuring a positive and enriching total
the recently concluded 2008 FORMULA visitor experience for the overseas visitors
1™ SingTel Singapore Grand Prix. coming to Singapore for the race, and
To begin with, the first night race in increasing tourism spend in Singapore
F1’s World Championship history had an during the race period.
unexpected winner when Fernando Alonso, In the swing of things, soon it was party
ranked seventh in the Driver’s standing with time on the fringes in Singapore. On the top
28 Points, proved his mettle by piping his of the list was the Charity Luncheon held
challengers to the finishing post. Alonso on the lawns of the Presidential Palace,
had virtually stood no chance after the Istana, which besides President SR Nathan
qualifying rounds! had high net worth individuals such as F1’s
And behind the success of this event Bernie Ecclestone, HPL’s Ong Beng Seng
was the important role Singapore Tourism and Esplanade’s CEO Benson Puah and
Board (STB) played in coordinating, all the F1 drivers present. The luncheon
planning and executing the show with the was open to the public with 18 tables at
trademark attributed to this body. Many S$30,000 each and 12 tables at S$50,000
parties contributed to Singapore’s success per table which were picked up by the
in securing the rights to host a Formula movers and shakers of the corporate world.
One™ Grand Prix. It was a result of a The smart casual event was a departure
multi-agency effort and close collaboration from the normal black tie dinners usually
among various government agencies, hosted on Day One of the F1 races.
including the Ministry of Trade and Industry, Luxury brand Chopard premiered its L.U.C
the Singapore Tourism Board (STB), Land Tourbillon Tech Twist watch tagged at
Transport Authority (LTA), Singapore Police more than S$200,000 which was auctioned
This page: Felipe Massa of Ferrari leading the
Force (SPF), Singapore Civil Defence Force among other items to raise funds for the
inaugural Singtel’s Singapore F1 GP.
(SCDF), National Parks (NParks), Singapore President’s Charity. Opposite page, above: Prime Minister Lee Hsien
Sports Council (SSC), People’s Association VIPs gracing various occasions and Loong of Singapore and F1’s Bernie Ecclestone.
(PA) and many others. enjoying the F1 included Minister Opposite page, below: The Singapore GP Circuit Map.


Best of Singapore
43
IMAGE COURTESY OF SINGAPORE GP PHOTOGRAPHY BY LAT PHOTOGRAPHIC

TOURISM
PHOTOGRAPHY BY KENNY PEK

Mentor Lee Kuan Yew, Senior Minister greatest challenges of creating a track
Goh Chok Tong, Prime Minister Lee Hsien through the heart of one of Asia’s most active Some interesting trivia (Courtesy SingTel
Loong who gave away the winning trophy, and bustling cities without unduly disrupting Singapore GP):
Cabinet Ministers and the Who’s Who of F1 or bringing to a halt commercial and private • 180 Corporate Suites accommodated
aficionados. life and transportation. 50 guests each
Spotted among visitors from abroad were The installation of the lights was another • 13 Five star hotels prepared meals for
Indian industrialist Vijay Mallya of the UB test – to create a day-like scenario during the Corporate Suites and Paddock Club™
Group and Kingfisher Airlines who had his night time event. This task was handed over guests
Force India cars participating in the race, to Italy’s competent lighting genius Valerio • 350 Chefs prepared meals for guests
and Bollywood star Shilpa Shetty escorted by Maioli. He successful transformed the racing in the Corporate Suites and Paddock
London-based tycoon Raj Kundra. track from night-time into day – or ‘Day for Club™
The SP season continued with other Night’: a term borrowed from Hollywood. • 15,000 - Estimated bottles of
parties dotting the island, including the The three-storey high, 350-metres long Pit champagne consumed
ultra-exclusive, luxurious evening at Amber Building, completed at a cost of S$40 million • 1,700 - Floral arrangements for
Lounge set up outside Millenia Tower which in under a year has 36 garages to house the Corporate Suites and Paddock Club™
had Mika Hakkinen present. This travelling visiting race teams for this premier – and • 650 tonnes - equipment air-freighted
venue accompanies F1 to selected races. annual future F1 races. With overall floor by Formula One™ teams
Event title sponsors SingTel hosted a space measuring 23,000m2, it will continue • 150 tonnes - equipment sea-freighted
packed evening at White Rabbit housed in to be home to the Media Centre, to VIP by Formula One™ teams
a converted chapel in the Dempsey area. hospitality areas and the top-of-the-range • 1,000 – Marshals on duty
Mercedes Benz transformed its show room to Paddock Club with its capacity for 4,000
host the Stylo evening, while an invitation-only guests.
party was at the waterfront Prive at Keppel With the success of first ever night race,
Bay Marina where Renault’s Nelson Piquet the world is looking forward to next year’s
turned up. race in Singapore.
On the ground the preparatory work to
build the infrastructure started a year in
advance. The island-nation living up to its
reputation of efficiency created a brand-
new track matching the high specifications
and expectations of the standards set by
motor racing’s premier category, FORMULA
1™. The result was one of three F1 circuits This page: The first Singapore GP was showcased
worldwide to run in an anti-clockwise against the city’s dramatic night skyline.
direction, with the 5.067 km track having 61 Opposite page, above: Fernando Alonso
celebrates his maiden victory in Singapore.
laps and 23 turns (13 left, 10 right).
Opposite page below: The top three winners
The organisers surmounted one of the
address a press conference.


Best of Singapore
45

A Fine Jewellery Boutique
Since 1973

IMAGE COURTESY OF THE CLIFF AT THE SENTOSA RESORT & SPA

FINE DINING

50
Best of Singapore

Singapore is widely regarded as the culinary capital of Asia. Exquisite Cuisine
and a breathtaking ambience of dining by the sea can be enjoyed at The Cliff,
The Sentosa Resort & Spa.


FINE DINING

Singaporeans are passionate about food and eating.
People here love food and they love to
Indeed, while shopping is often described as a
national pastime, it’s food that is closest to the heart
try everything. There are so many types
of most Singaporeans.
One look around will show you why. Everywhere
of cuisine in Singapore, like Chinese,
you turn you are confronted by delicious-smelling
stalls, fine restaurants and neighbourhood cafes and
Malay, Indian, Thai, French, Italian,
kopitiams packed with character.
Singapore being a melting pot of nationalities, it’s no
Mediterranean and American.
surprise that choice of cuisines also rich and diverse.
Hawker centres are excellent covered food markets
featuring many stalls with communal seating. Here,
you can enjoy some typical Singaporean favourites everything. There are so many types of cuisine
for just a couple of dollars. The choice can be in Singapore, like Chinese, Malay, Indian, Thai,
bewildering, so a good rule of thumb is to join the French, Italian, Mediterranean and American,”
longest queue for the best food on offer. says top chef Teo.
Many of the stalls specialise in just one dish, and “Singapore food is very tasty and flavourful. It
may have been cooking just that for decades. It’s also has a sweet, sour and spicy taste. The spices
not unusual to hear Singaporeans debating where to used in the food are usually coconut milk,
get the best dishes and to have family outings across pandan leaf, sambal chilli , lemongrass and dried
the island to find their personal favourites. shrimps. The main signature dishes are Singapore
At the other end of the scale, there is an increasing Hainanese Chicken Rice, Singapore Laksa and
emphasis on international eateries run by renowned Chilli Crab.”
chefs and adhering to the highest standards. And of Singapore is also a food destination. On
course, five-star hotels in Singapore have paved the alternate years in April, the World Gourmet
way for global cuisine and continue to offer some of Summit descends on Singapore, with guest chefs
the best restaurants in the country. from all over the world invited to cook. Each June,
Eric Teo, president of the Singapore Chefs there is also the annual Singapore Food Festival
Association, describes Singapore as a food paradise organised by Singapore Tourism Board.
where most world cuisines can be found. Whatever your preference and taste, Singapore Opposite page: Fine Dining
“People here love food and they love to try at Chijmes
will cater to you.


Best of Singapore
53

FINE DINING


FINE DINING

Cantonese Cuisine With Cachet
In the ever-changing culinary landscape, even good restaurants
can be here today, gone tomorrow. But with three thriving
restaurants, a broad range of unique and traditional Cantonese
dishes and a fiercely loyal customer base, Peach Garden is
destined to blossom
Cantonese cuisine is widely regarded as portions with matching ambience. the fried prawn in wasabi sauce is delightfully
the finest of China’s regional cookery. Its Veronica Tan describes the Peach Garden unexpected. Be sure to try the roasted
cornerstones are the finest, freshest produce, team simply as people with a passion for shoulder of lamb, served with mustard and
inventive use of ingredients not necessarily good food. She and partner Angela Ho met mint sauce. And what makes it Cantonese?
indigenous to the region while continuing in the hotel F&B industry and after years of The tender meat is marinated in black vinegar
to uphold culinary traditions. Amid the working together, they hatched the plan to set that laces it with a proper tang. You might
establishments in Singapore specialising in up their own restaurant. Calling it The Peach also want to sample the fried crispy noodle
Cantonese cuisine, none have blazed trails Garden was a mindful and deliberate choice. with succulently tender baby lobster in
and won the hearts of critics and foodies alike Says Tan, “A peach tree has branches, it creamy egg sauce – you will not regret it. The
quite as quickly and as thoroughly as Peach bears fruit, and it comes from one seed. list of varied and remarkable dishes goes on
Garden has. That’s what we wanted from our restaurant.” and on. And because the food-loving partners
Soon after they first opened the doors of And what they wanted, they got. The diners take a very hands-on approach to menu
their cosy and understated restaurant in keep coming back for more, and all three development, constantly doing research, and
Novena in 2002, they garnered accolades restaurants are booked for special occasions trying out new dishes, they keep hitting upon
from Singapore Tatler and Wine & Dine not well in advance. Says Angela Ho, “Our diners wondrous taste sensations that delight their
just for their food but for their warm, friendly are more than just customers, they become loyal diners.
and highly personal service. What followed our friends.” Just like the partners, the Whichever restaurant you visit, you
was a larger restaurant in Thomson Plaza customers become friends - friends who love can count on a stellar dining experience.
and then in 2006, they opened their newest great food, most especially Peach Garden’s Furthermore, it’s also one that can be
and most impressive restaurant on the 33rd deliciously inventive signature dishes. replicated at home or even in another venue
floor of the OCBC Centre on Chulia Street in There is a hint of creaminess in the tasty of your choosing. Peach Garden offers a
the heart of the business district. In fact, their double-boiled shark’s bone cartilage soup catering service for private dining events,
network of three establishments landed a spot with fish maw and bamboo pith in golden which means you can have haute Cantonese
on the Sunday Times Life 10 Best Restaurants melon, and yet the owners swear the chef cuisine in the comfort of your own home.
of 2007. The secret of their phenomenal has used no milk. The fried prawn in salted
success? Exquisite Cantonese food for the egg yolk delivers a shock of pleasurably Tel: 6535 7833
traditional connoisseur served in fine dining intense flavour with every bite. The zing of www.peachgarden.com.sg


FINE DINING

Award-Winning Italian Cuisine With Unbeatable View
il Lido, acclaimed as the New Restaurant of the Year 2008, is located on the resort island
of Sentosa and boasts a panoramic view of the Singapore Straits and a wine list that has
gained international acclaim.
the terrace just soaking in the view while
Perhaps it was the stunning sea view that did
sampling the best of Il Lido’s wine cellar.
it. Or it could have been the delicious modern
It helps that this is no ordinary wine col-
Italian cuisine. It didn’t hurt to have a wine list
lection. It is thanks to this wine list that il Lido
which made it to Wine Spectator magazine’s
earned the title Best of Award of Excellence
Best of Award of Excellence. In truth, it was
from Wine Spectator magazine. The wine
probably a combination of all this that helped il
list includes an extensive champagne selec-
Lido overcome the competition and pick up the
tion comprising some hard-to-get names, an
prestigious New Restaurant of the Year award
enticing range of French labels, delectable New
at the 2008 World Gourmet Summit. This award
World bottlings and of course, the best of Italy.
comes just after il Lido was voted Italian Res-
However, people keep returning to il Lido not
taurant of the Year and Best Restaurant Bar
for the gorgeous view or it is the rare champagne.
by Singapore Business Review magazine.
They come because of the superb food. The
Nice though they are, these awards merely
head chef at il Lido is Giuliano Dacasto, who had
confirm what discerning Singaporeans already
previously worked at Gordon Ramsay’s Boxwood
know; that if you are looking for an unforgettable
Café under Head Chef Stuart Gillies. His first head
gastronomic experience, il Lido is the place to go.
chef position was in London at the well-reviewed
Il Lido may only be two years old, but in that
2 Veneti. Chef Guiliano, together with the pastry
short time, it has rapidly risen up the ranks.
chef Saverio Busata as well as sous chef Daniele
Helmed by visionary restauranteur Beppe De Vito,
Bettini all previously worked together at Bauer
the restaurant bar is located on the resort island
Hotel, considered one of the top five-star proper-
of Sentosa, and boasts a panoramic view of the
ties in Italy. Today, they have reunited to become
Singapore Straits on one side, and the rolling
Singapore’s most formidable culinary team.
greens of the Sentosa Golf Club on another.
Chef Guiliano is a new arrival to the il Lido
The view is so beautiful that is not
family. He came to Singapore to take over from
uncommon for people to spend hours on


Chef Osvaldo Forlino, whose culinary creations have
helped il Lido earn so many awards. Chef Osvaldo
is now heading a fine dining restaurant at the Fullerton
called Forlino, which is also owned by the il Lido
group.
For Chef Osvaldo, this move is a return to his roots,
in a way. Chef Osvaldo learned his craft working in
his family’s Michelin-starred restaurant, Forlino, in the
northern Italian region of Piedmont. He subsequently
worked at other award-winning restaurants in northern
Italy before eventually joining il Lido in Singapore.
Because his culinary efforts were so well re-ceived,
Chef Osvaldo and il Lido owner Beppe De Vito
decided that Singapore was ready for a different kind
of restaurant. Chef Osvaldo thus persuaded members
of his family to uproot themselves from Piedmont
to start a Forlino family restaurant in Singapore.
In Singapore, Forlino will offer fine Italian dining with
a northern Italian bent. The restaurant itself has been
made to resemble the interior of a plush Italianate
villa. Forlino is located on the second floor of One
Fullerton, and diners will enjoy unparalleled views of
Marina Bay as well as the Marina Bay Sands Resort.
Between il Lido on Sentosa, Forlino at One
Fullerton, and the il Lido luxury yacht which
can also be chartered for dinner on the high
seas, lovers of fine Italian cuisine in Singapore
can truly be said to enjoy La Dolce Vita.

Tel: (65) 6866 1977
www.il-lido.com


FINE DINING

The Cliff Is At The Cutting Edge Of Sophistication
Award-winning seafood restaurant at The Sentosa Resort & Spa is in another league
The Sentosa Resort & Spa offers a variety of the desserts is Raspberry Extravaganza
dining options, ranging from casual to elegant with pistachio and raspberry five-way-jelly
chic. croustillant, sorbet, foam and “ravioli”.
For seafood connoisseurs, The Cliff A favourite with regulars are the Tasting of
featuring contemporary cuisine inspired by Oysters, available with a number of winning
the sea is a gastronomic experience not to be combinations, including fresh shucked with
missed. tuna and avocado tartare or baked with
Designed by famed Japanese designer forest mushroom fricassee and foie gras
Yasuhiro Koichi, The Cliff sets new standards hollandaise. High on the list of the Chef’s
in the culinary arts in Singapore. Perched pick of the mains include the Wild Canadian
on a cliff overlooking the South China Sea, Lobster poached in chardonnay nage, creme
this alfresco-style restaurant is a haven for fraiche with linguini and fresh herbs and Pan-
discerning aficionados of the best in seafood seared Grey Sea Bream with Crayfish and
and fine wines. wild mushrooms. Meat lovers can delight in
The menu reflects the creative spirit of the the Duo of Wagyu Beef with braised ribs and
talented Chef de Cuisine Shawn Armstrong roasted strip loin.
who prepares his dishes with a distinct The Cliff’s reputation has earned it
contemporary French flair. Chef Shawn, who numerous laurels, with recent ones being the
has won several prestigious awards, is a winner of the Singapore Business Review
master of classical French cooking and has The Top 50 Restaurants Awards 2008 – Three
built a formidable reputation as a seafood Chef’s Hats, Wine & Dine Singapore’s Top
expert. Restaurants Guide 2008 – Special Awards;
After enjoying a drink at The Cliff’s outdoor Best Ambience (Western), Singapore Best
bar amidst the enchanting sunset, diners can Restaurant Guide by Singapore Tatler 2008
savour the freshest ingredients produced with and Simply Dining Restaurant Guide 2008 –
finesse and presented like delectable works Gold Award.
of art. All these are authentications of one of the
Signature dishes include the House finest culinary experiences in Southeast Asia.
Smoked Loch Duart Salmon with Indian
spiced aubergine salsa and caviar; Roasted
‘True’ Cod with cabernet braised lamb shank, Tel: (65) 6371 1425
organic carrot puree and truffles; and among www.thesentosa.com


Enchanting Ambience at The Cliff

A Statement Setting Contemporary Zen Setting


FINE DINING


FINE DINING

Thanying, Sentosa


Chu Chi Goong

Miang Khum Thanying, Sentosa, Interior


FINE DINING


IMAGE COURTESY OF THE SENTOSA RESORT & SPA


72
Best of Singapore

Guests to Singapore are spoilt for choice when it comes to accommodation.
For Luxury Resort Living - The Sentosa Resort & Spa is amongst the best on
the island.


Best Of Singapore

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