Inbound marketing focuses on attracting and engaging customers through relevant and helpful content rather than interrupting potential buyers with ads. It involves blogging, social media, search engine optimization, and other techniques to generate organic traffic and position a company as an industry thought leader. Done well, inbound marketing can lower costs and increase qualified leads and sales compared to traditional outbound marketing approaches.

35. volinskyconsulting.com/inbound-marketing
Slavik Volinsky | follow @svolinsky