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Can You Hear Me Now
- 1. Can You Hear Me Now? L! #SVPCamp! ©2012 Rally Software Development
- 2. Your Speaker! • Catherine Connor – Rally Software – Boulder, CO – catherine@rallydev.com • Roles – Product Manager at Rally Software – Product Owner at Rally Software – Product Owner at Borland – Requirements Evangelist at IBM Rational (RequisitePro) – Sales Engineer at Rational • Passion – Providing customers with real solutions – Helping product managers adopt Agile principles – “How product management must change to enable the agile enterprise”
- 4. Why This Talk?! • Social networks • Ideation products • Experience report !
- 5. Types of Ideation Products! • Short-term use • Long-term use ©2012 Rally Software Development
- 6. Long-Term Use Examples! ! ! ! !
- 7. Our Original Goal! ! ! ! !
- 8. Experience Report! • Rally’s own adoption of Rally Idea Manager (Oct’10- March’12) • “Rally Ideas” is an idea site for Rally users (ideas.rallydev.com) ! ! !
- 9. “Rally Ideas” Idea Site! • Continuous flow of user input • Announcements • One source of input for product backlogs
- 10. One of Many Input Sources! • Vision, strategy & roadmap! • Customer on-site visits! • Customer dialogs at events! • Sales & support input! • Customer development interviews! • “Lean Startup for non-Startups” session at 11am!!
- 11. Experience Report: Gains! ©2012 Rally Software Development
- 12. Gains for Product Managers! • Central place for users’ ideas • Feature design input • “Vocal customers with unique needs” • “Why” behind feature requests • “Voice of the customer” to development • Business value quantification
- 14. “Voice of the Customer”! ! ! !
- 15. Gains for Users! • You can hear me now! J – Access to product managers for all users • Stay informed on product plans – what’s coming soon – which ideas are being implemented • Communicate with peers – Am I the only one thinking it’s a good idea? – Learn tips, workarounds & limitations
- 16. Experience Report: Challenges! ©2012 Rally Software Development
- 17. Challenges for Product Managers! • Administration overhead • SMEs coaching • “Suggestion box” syndrome • Managing duplicate ideas • Marketing the site
- 18. Challenges for Users! • Spend time commenting/voting not resulting in my ideas being implemented ! !
- 19. Lessons Learned & Tips! ©2012 Rally Software Development
- 20. Fears of Adoption! • Amount of ideas to triage – Tip: Categorization limits amount to the pertinent SMEs • What if our product plans change? – Tip: Users value transparency over missed commitments! • Users will expect all ideas to be implemented – Tip: Clearly state the site goal • We will have to implement the top voted ideas – Tip: Be transparent why a top voted idea is not planned
- 21. Plan Ahead! • Clearly communicate the site goal – Internally – Externally • Define the site scope – One site per product or many products in one site – Reasonable number of idea categories • Allocate adequate resources to keep site active – Site owner (1/2 FTE) – SMEs (4 days/month) • Clearly communicate “rules of engagement” to SMEs – Be honest – Keep dialog open (“working on this idea next, after we release Y”)!
- 22. Minimize Maintenance! • Assign clear SME ownership – By product or product areas • Select intuitive idea categories – Not too many – Meaningful to users • Select maintainable idea statuses – Avoid specific dates – Reflect your delivery intent • Guide users – Search before posting a new idea – One idea per post – Collect WHY on the submission form
- 23. Thank You! ©2012 Rally Software Development