Goodbye SEO, hello ASO

1. Goodbye SEO, hello ASO
App Store Optimization(ASO)
ASO is SEO for mobile apps.ASO is the first step to succeed in mobile app marketing.It is the process
of improving the visibility of a mobile app (iPhone, Android, Windows Phone) in the app store (iTunes
or Google Play).63% of people discover apps via search.It is easy way to approch.

2. Two Types
On Page Optimization
App name/ App Title
App description
Category selection
Keywords
Meta data
Favicon(Favourite Icon
Offpage optimization
Popularity
Downloads
Behavior(Screen shots)

3. ASO Tools
Keyword Rankings:how your app ranks for particular keyword.
Keyword Spy:What keywords are use your competitors.
Install reports:How many users are install and use your app
Flurry integration:Mobile analytics tool.
Algorithm sonar:Recently which algorithm are use Google Play.