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ontent Days2008C Pp Template Pot 1
1.
Enhance your online
presence with Social Media Simon Ward
2.
Social Media is… Social
Media describes the online technologies and practices that people use to share opinions, insights, experiences, and perspectives with each other. Slide 2 Copyright © 2008 Open Text Corporation. All rights reserved.
3.
The conversation is
powered by Social Networks News & Bookmarking Blogs Micro-blogging Video Sharing Photo Sharing Message boards Wikis Virtual Reality Social Gaming Related: Podcasts Real Simple Syndication (RSS) Social Media Press Release Slide 3 Copyright © 2008 Open Text Corporation. All rights reserved.
4.
Supported by…
Slide 4 Copyright © 2008 Open Text Corporation. All rights reserved.
5.
Embrace Social Media
with other strategies Web Strategy Having a solid website is the foundation, it should be the baseline where customers get their news about the company and products Internet Marketing Strategy This is how companies reach out with traditional affiliate networks, advertising on other sites, pay per click, search ad, and press and media relationships online Social Media Strategy Leveraging relationships and networks. The power of networks, raw and open feedback, existing social networks tools that people use. Slide 5 Copyright © 2008 Open Text Corporation. All rights reserved.
6.
Who is using
the Social Media Social media sites are the fastest-growing category on the web, doubling their traffic over the last year. 73% of active online users have read a blog 45% have started their own blog 39% subscribe to an RSS feed 57% have joined a social network 55% have uploaded photos 83% have watched video clips *Universal McCann’s Comparative Study on Social Media Trends, April 2008. 17,000 respondents from 29 countries, *using internet at least every other day Slide 6 Copyright © 2008 Open Text Corporation. All rights reserved.
7.
Social Media is
practical Learn what people are saying about you Create buzz for events & campaigns Increase brand exposure Identify and recruit influencers to spread your message Find new opportunities and customers Support your products and services Improve your search engine visibility Gain competitive intelligence Get your message out fast Retain clients by establishing a personal relationship Be an industry leader – not a follower Slide 7 Copyright © 2008 Open Text Corporation. All rights reserved.
8.
Blogs engage in dialogue
with your customers improve your search engine visibility promote product launches and events gain expert status by providing useful tips Slide 8 Copyright © 2008 Open Text Corporation. All rights reserved.
9.
Demonstration Blogs
Slide 9 Copyright © 2008 Open Text Corporation. All rights reserved.
10.
Blogs Do
Don’t post on a regular schedule write press releases – be real about why something is exciting encourage conversation by asking questions let complaints go unanswered respond to customers' make users register to comment questions and concerns – they won’t bother use a few bloggers from your company for more viewpoints delete fair but critical comments post product reviews from customers or industry experts Slide 10 Copyright © 2008 Open Text Corporation. All rights reserved.
11.
Really Simple Syndication
(RSS) RSS is a way for content publishers to make blog entries, news headlines, events, podcasts and other content available to subscribers. an effective way to distribute your content and lead users back to your website Slide 11 Copyright © 2008 Open Text Corporation. All rights reserved.
12.
RSS Feeds
Slide 12 Copyright © 2008 Open Text Corporation. All rights reserved.
13.
Do
Don’t offer RSS feeds for your website’s blog, news, events, spam your subscribers by and podcasts including excessive advertising in your RSS feed subscribe to RSS feeds relevant to your industry or go overboard – limit RSS feeds to interests content frequently updated include a title and description freak out when a splogger hijacks only so subscribers need to visit your content – this could actually your site for the full story help your search engine rank track your subscribers Slide 13 Copyright © 2008 Open Text Corporation. All rights reserved.
14.
Thank You 10 Keys
to Social Media success Experiment with social media Make social media central Listen before participating Be transparent & honest Share your content Be personal and act like a person Contribute in a meaningful way Learn to take criticism Be proactive Accept you can’t do it all yourself Slide 14 Copyright © 2008 Open Text Corporation. All rights reserved.
15.
Thank You
Slide 15 Copyright © 2008 Open Text Corporation. All rights reserved.
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