1. HOW SUSHI WENT GLOBAL
Submitted by :
Group 1
Elizabeth Eappen(F11076)
Iris Charu Gomes(F11079)
Neethu Thresa Jacob(F11096)
Swarupa Rani Sahu(F11116)
Divyanshi Gupta (F11121)

2. SUSHI – A JAPANESE CUISINE
 Japanese food consisting of cooked vinegared rice
popularly stuffed with Tuna fish
 Earlier Tuna demand was met within the country.
 200mile fishing limit and increasing demand of
sushi, the Tuna was sourced from other countries

3. TUNA IN JAPAN
 Tuna Day – National Holiday Oct 10th
 Mascot – Goro Kun
 Sign of national cultural, healthy food for active
lives and family holiday field

4. INHIBITION TO ADOPT IN WEST
 North Americans tend to think of cultural influence
from West to East
 Consumption as raw was not accepted
 Was found to be an uneasy concept to sell

5. ACCEPTANCE TO TUNA IN WEST
 Introduction of Japanese cooking to North American
women
 Omitted concept of raw fish
 Sign of Class and educational standing

6. ACCEPTANCE TO TUNA IN WEST
 Sign of Class and educational standing
 Opening of Sushi Bar in New York’s Harvard Club
 Rejection of red meat and shift to healthy cuisine
 Appeal of high concept aesthetics of Japanese
Design

7. TUNA MARKET
 Japan – World’s primary market for fresh Tuna
 Expansion to other markets to meet the Japanese
demand
 Exclusion of foreign fleets from the prime fishing
grounds

8. CULTURAL SPLASH
 Some chains converted from Chinese to employees
 Japanese sushi competence outside Japan
 Spoilage and form of tuna fish---japanese workers
more skilled than others
 New England docks : domestic or export fish