1. STAPEL SCALE
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Presented By:
Bhanu Prakash Gupta
Swati Verma

2. SCALING
TECHNIQUE
NON
COMPARATIVE
COMPARATIVE
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3. NON
COMPARATIVE
SCALE
CONTINOUS RATING
ITEMIZED SCALE
SCALE
SEMANTIC STAPEL
LIKED SCALE DIFFERENTIA
L SCALE SCALE 3

4. INTRODUCTION:
 Jan Stapel developed it and it is presented
vertically with an adjective in the middle and five
data points above and five data points below.
 It is a slight modification of semantic differential
scale.
 It is a unipolar rating scale with 10 categories
numbered from –5 to + 5, without a neutral point
(zero). Ratings may range from + 3 to -3, or + 5 to -
5, very accurate to very inaccurate.
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5.  The data obtained by using a staple scale can be
analyzed in the same way as semantic differential
data.
 It is used when it becomes difficult to find bipolar
adjectives that match the investigative question.
 One of the types of attitude measurement scales
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6.  For e.g., the respondents may be asked to rate their job
using staple scales as follows:
+3 +3 +3
+2 +2 +2
+1 +1 +1
Challenging suits my skill satisfactory
-3 -3 -3
-2 -2 -2
-1 -1 -1
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7. PROCESS:
 The higher the positive score the better the
adjective describes the object. The larger the plus
number you choose. The more accurately you think
the number describes your choice.
 The less accurate the description, the larger the
negative number chosen. If select a minus
number, you think your choice is not describe
accurately.
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8.  ADVANTAGES
 Easy to construct
 The Stapel scale is markedly easier to
administer, especially over the telephone.
 DISADVANTAGES
 Confusing and difficult to apply
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9. THANK YOU
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