Beintoo is a platform that allows mobile app developers to reward users for engagement and achievements with credits that can be redeemed for real-world offers from retailer partners. By integrating the Beintoo SDK, developers can monetize through revenues from redemptions. Beintoo currently has over 600 developer partners and 25 million monthly active users earning credits through gaming, surveys, and other apps. The platform aims to connect 500 million devices by the end of 2012 to build a new economy around gamification.

1. Beintoo
Building a true Apps Economy
www.beintoo.com
Sunday, May 27, 2012

2. Gamification=
engagement unleashed
-Discounts are the most compelling incentives for winning a challenge
(57%), followed by Social Action and Points Towards
Loyalty Program.
-Nearly 50% would play from 1 hour up to 5 hours per day to get a 100
$ discount prize
-58% of players say it’s important for Brands to be fun and playful
Source: Saatchi and Saatchi Gamification Study , June 2011
Sunday, May 27, 2012

3. The raise of the G-economy
Mobile Games and Mobile Apps Audience is exploding:
By creating a true bridge between their apps
and real world retailers
Sunday, May 27, 2012

4. What is Beintoo?
A loyalty program for mobile apps: users engage with social game
mechanics, they get credits for their achievements and loyalty,
they can convert the credits into real retailers offers
Social game mechanics fully in whitelabel to compete, earn
credits and get rewards.
Sunday, May 27, 2012

5. What is Beintoo?
Credits redeemable in offers, rewards and loyalty programs
on real world retailers partners of Beintoo: users earn credits
for their engagement and achievements in all the network of
our partner apps. The credits can be converted into offers and
benefits from retailers
Users convert the time spent over the apps into real world
economic benefits
A true innovation of the whole concept of promotional
campaign and loyalty program for brands and retailers
Sunday, May 27, 2012

6. edollars and Marketplace
Users are rewarded with credits for their loyalty, engagement and
achievements.
Bedollars are a meritocratic virtual currency
1 Bedollar= 1! of retailers offer
Users redeem Bedollars in real world offers in
an in-game marketplace provided by Beintoo
Games can use Beintoo credits in whitelabel,
showing offers in their own virtual currency
Sunday, May 27, 2012

7. edollars and Marketplace
Users can buy offers from brands or local
retailers partners of Beintoo
Discount is offered depending on
Bedollars or virtual currency , the higher
the amount the better the discount
Bedollars and apps virtual currencies are
converted into real world economic value
Developers monetize on each redemption ,
getting 60% of the revenues generated by
Beintoo
Sunday, May 27, 2012

8. edollars and Rewards
Developers can also reward users with in-game offers when they
complete specific achievements. The level of Bedollars will depend
on the user’s credits
Here an example of Kmart campaign in US
- User enters email address to claim the coupon
- User continues in the game play
- Redemption rate = 54%
- Campaign eCPM= 16 $
Sunday, May 27, 2012

9. G-economy goes beyond...
Beintoo mobile application
Developers keep monetizing for any redemption of their users on
the Beintoo app because we know where the user got his credits
Sunday, May 27, 2012

10. G-economy goes beyond...
Retailers will also be able to recognize the users of Beintoo apps
even on their web sites and mobile apps, providing them the
opportunity to redeem Bedollars to get special offers or loyalty points
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Developers keep monetizing for any redemption of their users on the
retailers app/site
Sunday, May 27, 2012

11. Business case: publishers
First integration on the Fruit Ninja android free version to
create a reward section. Users get real world offers if they
slice 5,000 fruits
-800 k rewards per day on android only
-Average eCPMs higher than $ 5
Now integration on the paid version
of FN Android and in all other
platforms such as iOS and Facebook
Next step: creation of a cross games
Beintoo Marketplace in all their titles
where users can redeem the earned
credits
Sunday, May 27, 2012

12. Business case: publishers
KUNGFU FOX
KungFu Fox is a physics puzzle
game developed by a very skilled
indie game studio based in
Shanghai: iQin mobile
KungFu Fox HD for ipad is scaling
Apple Store ranking, in particular in
the Kids Section where it ranks
1st in Thailand,
3rd in Japan,
4th in China
and top 5 in many other countries
Sunday, May 27, 2012

13. Business case: publishers
KungFu Fox is our first partner game developed in Asia and
Beintoo is supporting also its spreading in USA and Europe by
featuring it on Beintoo community
Sunday, May 27, 2012

14. Business case: advertisers
• M-commerce app, strong
competitor of Groupon in Spain ,
Italy and LatAm
• They create achievements for users
in term of purchases
• They also create their own offers
and distribute them in the Beintoo
ecosystem to drive customer
acquisition
Sunday, May 27, 2012

15. Partnerships
Top company in mobile platform for
TV broadcasts and Market Research
industries:
• Integration of the mobile app of the
Scottish television STV live
• Users follow the TV shows and at
the same time they can interact with
them on their smartphones
• They earn credits for their
achievements and redeem them in
an in-app store provided by Beintoo
A disruptive model of interaction
between smartphone and television
with a rewarding layer provided by
advertisers
Sunday, May 27, 2012

16. Partnerships
!"#$%&%'(#)%*+$"%,$"-.%/+-*-.0%
• Integration of the mobile apps of
market research companies
• Users earn credits for their
participation in surveys
• They redeem them in an in-app
store provided by Beintoo
A disruptive model for market
research companies that can !"##$$%&'()*$
transform the user incentivation from
a cost into an opportunity of
revenues from retailers
!""#$%&'()# *+"#$%&'()#
Points = Cash Off sponsor merchandise
Sunday, May 27, 2012

17. Where do we monetize?
• USA, thanks to a key partnership
with a company leader in mobile
services for retailer: Mphoria
• Mphoria is providing us exclusive
offers and discounts at national
level. CTR higher than 10% on the
offers
• Europe: direct sales force able to
work with top media agencies.
Exceptional conversion rate metrics
• Soon in China and South East Asia
thanks to partnerships in the area
Sunday, May 27, 2012

18. Traction
• 100 millions reachable Users
• 25 million monthly active users
• 600 registered developers including games, TV and market
research apps
• 8x growth rate acquiring developers in 8 months
37% Females
63% Males
Age 20-40 -> 76%
Monthly Rewardable Events = 34,000,000
Our Key Goal: 500 millions devices by 2012
Sunday, May 27, 2012

19. How to start
Beintoo SDK supports most of major mobile platform
Full and “White Label” version available:
✓ the full version
✓ the white label version: the white label one, fully customizable with your own
graphics.
Size for iOS and Android SDK
✓1,5Mb (full version)
✓300k (whitelabel version)
Average integration time: 2 days
All the steps for integration on: documentation.beintoo.com
Sunday, May 27, 2012

20. Contact Us:
WWW.BEINTOO.COM
Sunday, May 27, 2012