3. Whether you’re trying to market a
business or your personal
website, one of the biggest
impediments to doing Internet
marketing is often the price tag that
good advertising and marketing
comes with.
4. What many people fail to understand
is that there are plenty of innovative
marketing techniques that anyone
can implement that won’t cost a
small fortune. Here are a few easy to
implement marketing strategies.
5. The Power of Social Media
Whether it’s an appendage of your
business or your website, you need to
publicize your site with social media.
You can join one or many social media
sites. This offers you the opportunity
to create an Internet marketing
strategy for little to no money.
6. The Video Advantage
Another form of innovative marketing
is to use videos to your advantage.
Create an entertaining and even a
humorous video revolving around your
website, your products or your
services.
7. Fortunately, with the high quality hand
held cameras available today as well as
free editing software, a
semiprofessional video can be created
without any experience and expense
and released on social sites such as
YouTube.
8. Discounts
Perhaps one of the best marketing
tools that you’ll find is by simply
offering discounts to potential
customers. You can do this directly
from your website and make a point of
offering substantial discounts.
9. Anyone can get small discounts but it’s
the substantial ones that are going to
stand out the most. They may cost you
a bit of money in the short term but
you’ll reap significant rewards by
creating long-term loyal customers.
10. Make Things Challenging
In addition to discounts, one very
popular type of online marketing is to
create online contests. You can be as
creative as you’d like, but make sure
that the contests are fun and
appealing to potential visitors to your
website. Offering contests regularly
will keep people coming back to your
website.
11. Keep Blogging
An affordable innovative marketing
tactic is to create a blog related to
your business or website. The upside is
that creating blogs can be extremely
cheap. However, it’s important to do
your best to make your blog site look
presentable and always remember to
update the content frequently
12. The SEO Component
You also may want to consider
implementing a SEO (search engine
optimization) plan. This is the process
by which you increase your search
engine rankings and thereby increase
the traffic that flows to your website.
13. This can be done through any number
of different methods from
blogging, article
submissions, participating in forums
and a host of other methods. You can
do this yourself or if you want faster
and more reliable results, you can hire
a search engine optimization service to
create and implement a plan for you.
14. A Personal Touch
Lastly, a good way to reach out
personally to people outside of social
network contacts is by participating in
forums. This can put a personal face to
the business or to the website for
potential visitors.
15. You can engage other people personally
in forums but always remember that you
should choose forums that relate to
either your business or to your website.
This helps with continuity and it also
helps to attract the type of people that
are going to either purchase your
products or services or identify with the
content on your website.
16. These are marketing strategies that are
not only innovative but they’re cost
effective as well. All of these tips have
been proven effective and can help your
business or website get the sort of
attention it deserves without spending
more money than you can justify.