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2. Courses in Online
Marketing:
Pinterest

3. This week for our courses in online
marketing we are going to be taking a
look at Pinterest, the new social
media craze that is taking the web by
storm. Pinterest is a social media site
where its users can create digital
categorized bulletin boards that they
can share publicly or with their
friends.

4. Pinterest is attractive because it gives
its users an outlet to express
themselves through sharing pictures
that define their lifestyle. Popular
pins are centered around fashion,
design, recipes, and other
aesthetically pleasing pictures.

5. This is important to include in our
courses in online marketing because
including pictures that include your
products, infographics, or just
company lifestyle could bring back
great links to your site if your post
goes viral.

6. Courses in Online Marketing |
Stories of Successful Pinsters
For our first section in courses in
online marketing for Pinterest, we just
want to show you the basics and
some tips that will make it really easy
to access from your favorite browser
whenever you need to post a pic.

7. We make a note to include how to use
these social media sites as a user in all
of our courses in online marketing,
because you need to know how your
customers are using the site in order
for you to dominate. Here’s a crash
course in getting started with your
Pinterest account by Salon:

8. Once you’re in, simply install a “Pin it!”
bookmarklet in your favorite Web
browser. From that point on, any time
you see a gorgeous photo online,
simply click “Pin it!” and a popup
window will appear, allowing you to
add that photo to one of several photo
collections, or “boards,” you maintain
on Pinterest.

9. Pinterest operates on a follower-
following basis, just like Facebook and
Twitter. You can jump-start your
Pinterest network by connecting your
FB and Twitter user names. That will
populate your Pinterest wall with your
friends’ pinned images, and show your
pins to people who follow you.

10. If you’re a business, it might be best to
try and add all or many of the fans that
liked your Facebook page. You could
easily get this work done by using
Fivver and contracting it out to an
outsourcer for cheap. Go ahead and
search for people that pin images that
are related to your company’s niche
market. Lets move on to step two in
courses in online marketing.

11. Courses in Online Marketing |
Don’t Make it Obvious
If you take anything away from courses
in online marketing for Pinterest then
remember to never make your
bulletins too sales related.
Mashable explains why in
their courses for online marketing for
Pinterest:

12. Pinterest calls for a more holistic
approach to marketing, and it can be
more effective and engaging than
traditional advertising because the
consumers can really see how your
brand fits into their lives.

13. For example,Bon Appetit can’t just pin
pictures from the website or magazine,
but it can pin images of cooking
appliances, beautiful kitchen decor,
cutlery, dinner parties and delicious
creations or recipes

14. — basically anything related to
cooking and food. Seeing these
culinary items will continually drive
home the Bon Appetit brand, thus
making pinners more familiar with and
more likely to trust the brand, visit the
website and maybe even subscribe to
the magazine.

15. Courses in Online Marketing |
Designers This is For You
Pinterest is all about the images and
therefore this is a place where
designers can shine. These courses in
online marketing recommend that you
find someone in your company that
with a creative sense or design talent
to make your images stand out
amongst the rest.

16. Salon gives us their strong
opinion about the importance of
design on Pinterest.

17. While many of the good moms using
Pinterest aren’t clued in to the latest
design looks, they are a madly
appreciative crowd — if you offer up
your gorgeous images, you will be met
with copious applause.

18. Anyone posting their portfolio to
Behance or Core77 should double up
with a little Pinterest test.
http://www.salon.com/2012/02/21/your_pinterest_ch
eat_sheet/singleton/

19. Anyone posting their portfolio to
Behance or Core77 should double up
with a little Pinterest test.
http://www.salon.com/2012/02/21/your_pinterest_ch
eat_sheet/singleton/