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How to Make
Powerful Mobile
  Marketing
  Campaigns
How many people do you know owns
           a mobile device
(cellphone, smartphone, tablet, etc)?
  Probably a lot. You probably don’t
even know anyone who doesn’t own
        any of these devices.
Anywhere you go, you are bound to
 encounter someone who is busy
   checking their mobile device.
Imagine how many people you can
reach if you had a powerful mobile
       marketing campaign.
Mobile Emails

Mobile emails differ from traditional
emails in that they are shorter and
more concise. You need these things
   in your mobile email – a catchy
 subject, your brand, an interesting
      offer and a call to action.
Keep the email short. If you can ‘t,
     just place a link to take your
  customer to your website or blog
where he or she can read more about
  your subject. Don’t put anything
 fancy in your mobile email as your
 client’s device might not be able to
              support it.
Important Info

  What information do customers
 usually look for using their mobile
  devices? Your company location,
 hours of service and directions on
how to get to your store are essential
      in your mobile website.
Also, make sure that all the prices of
 your merchandise and services can
  easily be seen in your mobile site.
 Customers usually compare prices
using their mobile phones when they
   go shopping either online or in a
        brick and mortar store.
Don’t forget the social networks
   Remember that most smartphone
  and tablet users have a Facebook or
 Twitter app installed in their devices.
 Take advantage of these icons to gain
 more fans and followers. You can also
   make them do the work for you by
  letting them share your information
   to their own friends in these social
               networks.
Text invites

   Text message marketing is not yet
     dead. You can encourage your
  customers to send a text message to
  avail of discounts and other promos
          before checking out.
Text invites
 You can also post QR code stickers on
   your display windows and near the
  cashier to encourage your customers
      to visit you online. Make your
 customers sign up to your newsletters
  and mail shots during checkout. You
   are bound to get more sign ups this
 way because the shopping experience
                is still fresh.
Reward loyal mobile customers

  Foursquare is a free popular location
       based app that most mobile
 customers use. Claim your business on
     Foursquare and monitor your
  customers who frequently visit your
      site and log into Foursquare.
Reward these loyal customers with
small tokens and you will be sure that
they will pass the word. If they have a
  good experience in your store, ask
 them to write a review and post it in
online. Location based apps are a good
  way to get information about your
  clients so it’s a good idea to utilize
               these apps.
Your mobile marketing campaigns
 should go hand in hand with all your
 other campaigns. Keeping customers
   engaged with your brand can be a
tough challenge but in this tech-savvy
age, delivering fast quality information
  to your customers may just be your
    most important tool for success.

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How to make powerful mobile marketing campaigns

  • 1.
  • 2. How to Make Powerful Mobile Marketing Campaigns
  • 3. How many people do you know owns a mobile device (cellphone, smartphone, tablet, etc)? Probably a lot. You probably don’t even know anyone who doesn’t own any of these devices.
  • 4. Anywhere you go, you are bound to encounter someone who is busy checking their mobile device. Imagine how many people you can reach if you had a powerful mobile marketing campaign.
  • 5. Mobile Emails Mobile emails differ from traditional emails in that they are shorter and more concise. You need these things in your mobile email – a catchy subject, your brand, an interesting offer and a call to action.
  • 6. Keep the email short. If you can ‘t, just place a link to take your customer to your website or blog where he or she can read more about your subject. Don’t put anything fancy in your mobile email as your client’s device might not be able to support it.
  • 7. Important Info What information do customers usually look for using their mobile devices? Your company location, hours of service and directions on how to get to your store are essential in your mobile website.
  • 8. Also, make sure that all the prices of your merchandise and services can easily be seen in your mobile site. Customers usually compare prices using their mobile phones when they go shopping either online or in a brick and mortar store.
  • 9. Don’t forget the social networks Remember that most smartphone and tablet users have a Facebook or Twitter app installed in their devices. Take advantage of these icons to gain more fans and followers. You can also make them do the work for you by letting them share your information to their own friends in these social networks.
  • 10. Text invites Text message marketing is not yet dead. You can encourage your customers to send a text message to avail of discounts and other promos before checking out.
  • 11. Text invites You can also post QR code stickers on your display windows and near the cashier to encourage your customers to visit you online. Make your customers sign up to your newsletters and mail shots during checkout. You are bound to get more sign ups this way because the shopping experience is still fresh.
  • 12. Reward loyal mobile customers Foursquare is a free popular location based app that most mobile customers use. Claim your business on Foursquare and monitor your customers who frequently visit your site and log into Foursquare.
  • 13. Reward these loyal customers with small tokens and you will be sure that they will pass the word. If they have a good experience in your store, ask them to write a review and post it in online. Location based apps are a good way to get information about your clients so it’s a good idea to utilize these apps.
  • 14. Your mobile marketing campaigns should go hand in hand with all your other campaigns. Keeping customers engaged with your brand can be a tough challenge but in this tech-savvy age, delivering fast quality information to your customers may just be your most important tool for success.