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2. Is Internet Talk
Radio A
Branding Tool?

3. Internet talk radio continues to
increase in popularity. According to
www.business2community.com, in an
article recently published entitled, ’4
Benefits of Having a Radio Show’,
approximately 42% of broadband
households in the United States have
access to Internet radio and make use
of it. When using the radio functions,
these same consumers make use of
social media.

4. Statistic show that ads played on
Internet radio do very well. Ad recall
and response rates go up by 3.5%. If
you are looking to brand your
business, an Internet talk radio show
is a great way to do so. As the
Facebook timeline has changed the
way we view brands, any advantage
you can get over competitors is of
great importance.

5. What is Internet talk radio?
This is nothing more than a talk show
that is hosted online rather than
through traditional radio stations. The
effects of making use of this branding
technique should not be discounted,
especiallly due to changes that have
recently been make to the Facebook
social network.

6. Branding your business is harder with
the new Facebook timeline.
Facebook has chosen to limit the
amount of space that can be used for
branding so you have to find new
ways to brand your business and get
your message across. Everyone who
visits your Facebook page sees your
cover page so this needs to be the
main attraction.

7. You need to take this a step further
though and increase your
advertising. The visibility of ads has
decreased and content is now seen
last. How can making use of a talk
radio show help you now that this is
the case?

8. As your content is now the last thing
your viewers will see, you need to
find new ways to deliver quality
content on a consistent basis. An
Internet talk radio show is a great
way to do so. You can reach new
audiences across the globe.

9. Talk radio goes much further. It
allows you to demonstrate how
knowledgeable you are on a
particular subject while also getting
your personality across. People feel
they know you and trust more in
what you are saying with this regular
interaction. Your brand benefits
when you connect with your
audience.

10. Talk radio goes much further. It
allows you to demonstrate how
knowledgeable you are on a
particular subject while also getting
your personality across. People feel
they know you and trust more in
what you are saying with this regular
interaction. Your brand benefits
when you connect with your
audience.

11. Radio has been around for quite
some time and it can go anywhere
your audience does. As long as they
have access to the Internet and a
device, they can catch your show
while on the road. Your branded
show image is of importance though
as you want to capture the attention
of your audience.

12. Make sure you are professional at all
times and that your format and
delivery are consistent. Make use of
your radio show as you would any
other interaction with customers.
Take full advantage of your social
networking presence and brand your
business at the same time.

13. Integration is key so ensure all
branding techniques you use work
together for the best results. The
benefits of doings so should never be
discounted.