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Using Social 
Media (SoME) as 
a Teaching Tool in 
Your Residency 
Program 
Bob Connelly, MD, MBA 
Queen’s University 
@bob_connelly #DalSoME 
Image Credit: Dollar Photo Club
Image Credit: Dollar Photo Club
INTELLIGENCE 
GEEK 
OBSESSION 
SOCIAL 
DORK 
INEPTITUDE 
NERD 
DWEEB
Whether you like it or not, your 
professional image will likely end up 
on the Internet. 
— Brian Secemsky 
From LeadDoc
By taking this bull by its horns and 
integrating yourself online in 
settings, such as Twitter, you take 
advantage of these virtual 
communities instead of finding them 
useless or detrimental to your work. 
— Brian Secemsky 
From LeadDoc
Objectives 
Image Credit: Dollar Photo Club
Outline 
1310 - 1325 Activity 1 - Mapping your web engagement 
1325 - 1345 Sharing your map 
1345 - 1400 Activity 2 - Case Studies in SoME 
1400 - 1415 Debriefing the cases 
1415 - 1430 Taking the next step
Activity 1 
Image Credit: http://daveowhite.com/vandr/
Come with a plan 
Come in, find information, and log off 
Leave no social trace
“Lives out a part of life” online 
See as spaces where others gather 
Express their own opinion 
Develop an online identity
So...
Activity 2 
Image Credit: Dollar Photo Club
Legitimate “creeping”
Case Studies in Social Media 
Platforms? 
Personal vs Professional? 
Dissemination vs Interaction? 
Left a [social] mark? 
Measure of success?
Eve Purdy #QMed2015
Brent Thoma U of Sask EM Trainee
Ken Milne Community Faculty 
Western University
Queen’s 
University 
School of Medicine
Sidneyeve Matrix Associate Professor of Media 
Queen’s University
We know that published evidence 
does not translate into practice until 
people start talking about it and 
sharing practical examples. 
Social networking tools...can play a 
vital role in this socialising process. 
—Michael Wright, 
Chief Executive of NES
Taking the 
next step 
Image Credit: Dollar Photo Club
Who is your 
audience? 
Image Credit: Dollar Photo Club
Where are 
they?
Create and 
Share 
Image Credit: Dollar Photo Club
...collection of 
constantly evolving, 
collaborative and 
interactive open 
access medical 
education resources 
being distributed on 
the web....
Curate and Comment
Cultivate and 
Facilitate Personal 
Learning Networks 
Image Credit: Dollar Photo Club
Pitfalls in Social Media 
Image Credit: Dollar Photo Club
Image Credit: Dollar Photo Club
Being anti-social 
Image Credit: Dollar Photo Club
Join me on Twitter... 
@bob_connelly 
Email if you must! 
bob.connelly@queensu.ca 
Image Credit: Dollar Photo Club

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Using Social Media (SoME) as a Teaching Tool in Your Residency Program