1. Twitter & Facebook increase Webinar Participation
 A client wanted to increase Webinar participation and conversion numbers.
 The conversion rate 55%. That told us that the product and presentations were good quality.
 Only about 30% of participants that registered for seminars & webinars attended.
CHALLENGES
 Help client explore the use of social media as a means to increase participation and conversion
numbers.
 Enable participants to communicate to others that the seminars were valuable
 Monitor the conversation ecosystem: Radian6
 Budget control
Measurement KPI’s
Increase Social Media registrations by 10% Increase seminar participation by 10%
Increase webinar participation by 15% Increase Referral leads by 20%
SOLUTIONS
 Created a social media share & like button for seminars and Webinars
 Developed real time Twitter reminders for Webinars
 Created Twitter Facebook reminders for Seminars and Twitter
RESULTS
 Exceeded all measurement KPI’s
 The Social Media share button increased seminar and webinar registrations by 28%.
 The Facebook and Twitter reminders increased seminar participation by 17%.
 The Twitter and Facebook reminders increased webinar participation by 53%.
 Customer wanted to expand Social Media marketing strategy