Social Intelligence for Content Marketers and Publishers
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Content marketers and publishers are constantly searching for the best way to increase engagement, bring readers back to their sites and understand audience sentiment around their content. As trends such as content marketing, mobile and native advertising increase in importance, new tools such as Swipp can enable publishers to better connect with their readers.
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Social Intelligence for Content Marketers and Publishers
- 1. A Sentimental Journey: New Tools for Content Marketers and Publishers
- 2. What is Swipp? Swipp tracks worldwide sentiment on any topic imaginable Gives instant results Easy to set up Works for any online or offline channel Actively engaging
- 3. Quick video introduction http://youtu.be/JepdAm_f-M4 Click on the image to start the video
- 4. Trends for publishers Content marketing increases Native advertising grows rapidly Mobile becomes the first channel Source: Zemanta
- 5. Metrics that matter Engagement Sentiment Time on site Page views Relevance Image: http://www.flickr.com/photos/thewazir/3206092596/
- 6. How Swipp addresses the issues • Soliciting feedback on engaging topics brings the audience into the conversation • Sentiment with pure signal, no noise • Increased engagement leads to increased time on site • Instant feedback on results can bring audience back to see how they compare with others • Feedback can be used to increase relevance of content over time • 2x to 10x engagement of comments or "likes"
- 7. •60MM unique visitors/mo •#3 Food network in US •#10 Lifestyle network in US •3,000 sites •Publishing network •Research •Conferences Swipp connects BlogHer with its audience
- 8. Demo Try it live at: http://www.blogher.com/whats-your-favorite-summer-food
- 9. How to get started Check out the Swipp Quick Start Guide at http://slidesha.re/136w7xI
- 10. The company Swipp is a privately held company based in Mountain View, California serving customers in 169 countries providing social intelligence tools based on its powerful platform. The company was founded by Silicon Valley veterans Don Thorson, Charlie Costantini and Ramani Narayan in 2011 and is funded by Old Willow Partners.
- 11. For more information please visit swipp.com
- 12. Questions? Christopher Carfi Email: business@swipp.com Phone / Fax: +1 (650) 933-5555 Swipp Inc. 2513 E Charleston Rd, Suite 102 Mountain View, CA 94043 www.swipp.com