Communication Strategy at Swiss Universities: Embracing New Media
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![Goals ,[object Object],[object Object],[object Object],[object Object],[object Object],Social media must be part of an overall strategy. A means to an end.](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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Communication Strategy at Swiss Universities: Embracing New Media
- 1. Communication Strategy at Swiss Universities: Embracing New Media Initiative of the State Secretariat for Education and Research SER Annex of the Consulate General. Swiss Knowledge Network with outposts in Boston, San Francisco, Shanghai and Singapore Florencia Prada Megan Williams Follow us! swissnexSF Become a Fan!
- 3. A CHANGE IN THE WAY WE COMMUNICATE
- 4. Shift in communications from print to online Newspaper industry in decline Content increasingly consumed online
- 5. Define social media Web 2.0 User generated content Interactive Democratic Two-way conversation Engaging Viral Social bookmarking Blogging Micro blogging Wiki Live streaming Sharing Networking SEO/SEM Aggregators RSS Tag Cloud Participation
- 8. 54% of all Internet users in the US are on Facebook (compete.com study, Dec., 2009)
- 16. Status update: universities & social media
- 17. Status update: Swiss universities & social media
- 18. Comparison of social media presence Select U.S., UK, German and French Universities (10) Swiss Universities (12)
- 21. Solutions
- 33. How swissnex can help going forward
- 39. How swissnex can help going forward Recommend conferences and new, emerging publications to watch (Futurity, Climatewire)
- 40. More ways swissnex can help
Editor's Notes
- Of the time that people spend online, 20% is spent on social networks
- Of the time that people spend online, 20% is spent on social networks
- Let’s look at some interesting things that universities are doing through social media. Twitter is the perfect medium to monitor conversations. Univ of Minnesota used it to learn new things about what people/students/alumni were doing and actually promote it. They learned what they could have not learned by themselves. Stanford has some really great videos of the work dones by their students—some are even scientific but communicate science and give the message that Stanford students are serious about what they do but can also communicate in an interesting way. In a way that will make others listen. Many schools now use Twitter to communicate with students through Twitter in case of Emergencies. Univ of MN and UC Berkeley are two known schools.
- So let’s take a look at what the lay of the land looks like. Who’s doing what? This chart shows the number of accounts that can be associated with each school. It does not reflect quality but presence. So we see the early adopters but see that other European schools also have a very decent presence on social media. What matters is that when somebody interested in the schools conducts a search, he/she finds content that looks authentic and relevant.
- This charts shows to the best of our knowledge the presence of Swiss Universities in social media. Take a look at the y axis, the previous chart the scale was quite different (the max was 45 instead of 4). The takeaway from this chart is that there is some presence but for the most part unofficial, started by students, fragmented, and some channels unused. Meaning that although you may see that there are 3 twitter accounts associated with UZH and EPFL, it does not mean that all are branded appropriately, and are constantly updated. This chart takes into account any social media presence that could be associated with a university and given the dynamics of social media, this chart could be outdated already. So don’t take the numbers to heart, there are an indication. A more detailed analysis would consider quality of content, number of videos posted. Freshness ff content etc.
- This chart shows the number of accounts of those non-Swiss Universities and of all 12 Swiss schools. There’s a clear opportunity for increased presence of Swiss universities in Social Media.