Facebook is updating its Places feature to better integrate with other functions and reflect how people interact with real-world locations over time. Businesses should ensure their Facebook Place page has accurate information, encourage place tagging if they have multiple venues, manage comments and link the Place to their Facebook profile. Facebook is now testing a voting feature for checked-in places and may start recommending venues based on users' preferences.

1. Facebook Optimisation How to make the most of Facebook’s latest updates for your brand.

2. Facebook Places is more seamlessly integrated with other Facebook functionality to represent how we interact with places in real-life and reflect the past, present and future nature of places. Facebook changes again

3. What to do about Facebook Places: Make sure your Facebook Place is up-to-date and has accurate information Encourage Facebook Place tagging, especially if your business has venues, like restaurants or retail outlets Manage the comments on the Facebook Place and, where possible and appropriate, respond on behalf of your company Link your company’s Facebook Place with your company’s Facebook Page

4. What is Facebook up to now? Facebook is trialing ‘voting’ for places users have checked in to. Could Facebook be preparing to recommend venues based on the user’s preferences?