1. Danfoss Power Electronics, 2012
TV as communication platform
Creating internal engagement
www.danfoss.com/drives

2. Annika Reinhold Bjørn
Danfoss A/S
Agenda Internal Communication Consultant
Medieministeriet og Aakjærs
Digital Kommunikationskonsulent- og
r Case rådgiver
IntraNote
Communication Manager
r Kanal strategi Skousen
Informations- og webansvarlig
Øko-net
Informations- og projektkonsulent
r Video-platform
 Uddannelse:
- Cand.comm
- Cand.scient.soc
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3. Artiklen som kommunikatinskanal
Danfoss Power Electronics | Confidential/Property of Danfoss Power Electronics| Thursday, 03 March 2011 |3

4. Derfor bruger vi video
Det skaber
ENGAGEMENT One
company, One way
Identificering
realtime globalt
SYNLIGHED det
størst
skaber
OPMÆRKSOMHED
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5. Danfoss Power Electronics:
4000 medarbejdere
Danfoss A/S
25.000 medarbejdere
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6. Kanal strategi
Danfoss Power Electronics | Confidential/Property of Danfoss Power Electronics| Thursday, 03 March 2011 |6

7. Video effektiviserer linje kommunikation
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8. Video platform – fra video til TV
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9. Worldwide TV news flow
Going great
 Fra video til TV
- 24/7
- global dækning
Get going
 Udarbejde global
koncept:
Get the basic right - teknik og kamera
- reportage typer i
faste templates
 Implementere
 Governance struktur
video som
kommunikationska - formalisere roller
nal og ansvar
- uddannelse
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10. Find ud af mere 
. dk
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