coca cola marketing plan and marketing strategies Presented by Platinum Group COPYRIGHT © SYED HASNAIN AHMED WWW.JUST4FRENDZ.BUGS3.COM WWW.HASNAIN4.BLOGSPOT.COM WWW.HASNAINAHMEDSHAH.BLOGSPOT.COM

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 The Coca-Cola company was originally
established as the J.S. Pemberton
Medicine company, a co-partnership
between Dr. John Stith Pemberton and
Ed Holland.
 The company is best known for its
flagship product Coca-Cola invented by
pharmacist John Stith Pemberton in
1886.
 The Coca-Cola formula and brand was
bought in 1889 by Asa Candler who
incorporated The Coca-Cola Company
in 1892.
HISTORY

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 The Coca-Cola Company is the world's largest beverage company.
 It is no.1 brand according to fortune 2009 survey.
 The company operates a franchised distribution system dating from
1889.
 The Coca-Cola Company is headquartered in Atlanta, Georgia.
 Its stock is listed on the NYSE (New York Stock Exchange).
 Its current chairman and CEO is Muhtar Kent.
 Key Result Area - KRA is the basis of performance management at
Coca-Cola Company.

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• Coca-Cola is a carbonated drink introduced in 1886
• Ingredients-
-sugar
-caffeine
-phosphoric acid (a mineral acid)
-caramel color
-natural flavorings
-carbonated water
• A sweet soft drink sold world wide

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• People get addicted to caffeine
• The Coca-Cola company spends trillions of
dollars on advertising
• It is delicious and refreshing
• It is one of the most bought soft drinks in the
world
• It used to be used as a medicinal product
• You can buy it anywhere
• The company is worth $67.5bn and was
named the most valuable brand

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Total number of Coca-Cola Products
3,500

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Number of worldwide Coke employees
150,900

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WELCOME TO NEXT PRESENTATOR

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MISSION STATMENT:
The cocacola company's mission statement is:
 Remind Cocacola is the read thing but their
motto now has changed to 'To benefit and
refresh everyone who is touched by our
business.
 Also Coca cola would hope to provide the
best quality drink for everyone.all the
employees working for them being at their
top fulliest..

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MARKETING:
 marketing is the role used by the business to plan,price,promote
and distribute products/services to indiviuals.the coca cola
company's marketing includes:
 1)situational analysis
 2)target market
 3)objectives/Goals
 4)marketing strategies and the marketing mix
 5)monitoring and controlling
 6)Situational Analysis
The coca cola comapny has been operating for over a century
and its highly successful.it is currently in the renewal level of
the post-maturity stage in the business life cycle.

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WELCOME TO NEXT PRESENTATOR

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• A marketing strategy is a process or model to
allow a company or organization to focus limited
resources on the best opportunities to increase
sales and thereby achieve a sustainable
competitive advantage.
3 Major Steps:
1. Analysis
2. Planning
3. Execution

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1. Analysis - Analyzing the organization, customers,
competitors and the business environment in which we
operate.
2. Planning - Match between the business environment and our
mission and values. This stage focus on two steps: develop
products and services with a sustainable competitive
advantage, and design an attractive brand.
3. Execution - In order to communicate our improved value
proposition, the communication tactics of public relations,
advertising, sales promotion, direct marketing, guerrilla
marketing, e-marketing and others should be employed.
Explanation Of 3 Major Steps

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Coca-Cola’s Marketing
Strategies
 Acceptability - Through effective marketing, ensuring
Coca-Cola brands are an integral part of consumer's daily
lives, making Coca-Cola the preferred beverage
everywhere.
 Affordability - Coca-Cola guarantees it offers the best
price in terms of value for money.
 Availability - Making sure that Coca-Cola brands are
available anywhere people want refreshment, a pervasive
penetration of the marketplace.

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