This presentation does not include a video interview that was also part of the presentation.

1. Malls are a reflection of the people who shop
within them. They reflect the patterns,
desires, and represent how society changes.
They are dictated by these fluid trends and
thus, malls grow, stores and selection varies,
and they are redesigned. Therefore, it is
likely that the mall which is currently
present will be different in several ways to
better meet the needs of the consumer.

2. Other Perspectives
 Olivia – 13 years old.
 When she is with friends, she feels watched by sales
associates and security, but when she is with her
parents, they don’t pay as much attention to her.
 IN 20 YEARS: She believes there will be major security
changes, where every mall will allow no teens in without
parents.

3.  Gramma Arlene – 83 years old.
 Her mother made all of her clothing growing up, going
to the mall was a special occasion.
 Thinks the mall is a crazy place, and does not enjoy
seeing how society has changed.
 IN 20 YEARS: She thinks that there will be no malls,
because people will become even lazier than they are
now and will do all of their shopping online.

4.  Mom (Lori) – 44 years old.
 Loves the mall.
 Technology changes are what she notices most from
when she was growing up (touch screen registers, atm
machines).
 IN 20 YEARS: She thinks everyone will be thoroughly
searched before entering the malls.

5. Technological Advances
 ~ Dressing Room Innovations
 ~ Meal Planning Solutions
 ~ Radiofrequency Identification (RFID)

6. Dressing Room Innovations
 ~ TSA-style Scanners
 ~ Instant try-on’s
 ~ Suggests apparel for body type

7. Meal Planning Solutions
 ~ Collects personal demographic information
 ~ Suggests drinks, food, and recipes

8. Radiofrequency Identification
 ~ (RFID)
 ~ Among the top of future technologies
 ~ Sensor placed in fingertip
 ~ Access control cards
 ~ Tag returnable items

9. Carousel Commons
 Las Vegas
 Drive through food court

10. Future Food Court
 Restaurant based
 Cheaper
 http://aca.ninemsn.com.au/article/8262057/food-
courts-of-the-future

11. Current (Enclosed) Mall Trends
 “In 2008 nearly 150,000 individual stores closed nationwide. Many of
them were in malls that were already in decline.” – CBS News The
Death Of Shopping Malls? (2009)
 Of the 45,800 centers in U.S., 1,100 are regional or super regional
shopping malls. Approximately 7- 12-percent of U.S. malls are
considered economically obsolete. Let’s Talk Business Trends in Retail
and Shopping Centers: Current Issues Facing Developers
 More than 400 of the 2,000 largest malls in the U.S. have closed in the
past two years. The Week The vanishing shopping mall (2009)
 Last enclosed mall built in the United States was the Mall at Turtle
Creek in Jonesboro, Ark., in 2006. - International Council of Shopping
Centers

12. Changes in Mall Design
 “Lifestyle centres are developed mainly to offer the shopper a different
tenant mix and shopping experience. Lifestyle centres in the USA mainly
offer an attractive complex with a relaxed atmosphere and a variety of
facilities/activities as part of the whole development.” – Urban Sudies PAST
AND FUTURE CHANGES IN SHOPPING PATTERNS, BEHAVIOUR AND
CENTRE DEVELOPMENT
 “Longtime May Co. executive and Build-A-Bear Workshop founder Maxine
Clark, who has a reputation as a keen observer of retail trends, believes the
most successful projects in the future will incorporate important family
functions alongside retail stores — medical and dental offices, for example.” -
Retail Trends The Future
 Different anchor stores and different tenants
 Non-retail space. More convenience based.
 More free standing structures

13. “Lifestyle Centers”
Grand Boulevard in
Sandestin
Destin Commons

14. The mall is versatile and changing, as it was meant
to be. In order to meet the wishes of the customer
against competition, the mall must adapt. This
comes in various forms, from redesigning their
environments and rebranding themselves, to more
subtle alterations such as technology or adding
venders. Malls continue to evolve and improve the
shopping experience in order to draw in and
please the public.