Con Mallon, EMEA Consumer Product Marketing Director, Symantec Corporation

1. Spring Launch
March 2009
Con Mallon, Director Regional Product
Marketing, Consumer Division

2. Evasion & Deception Techniques Driving
Massive Amounts of New Malware
# of New Malware by Year
1200000
1000000
In 2008
In 2000
800000
12,000
5
600000
detections a day
detections a day
400000
200000
0
2002 2003 2004 2005 2006 2007 2008
Source: Symantec Global Intelligence Network 10/08

3. Threat Landscape Updates: Web Based
Attacks
• Web Based Attack Trends: March 2009

4. Misleading Applications
• 23 Million Infection Attempts in 6
months *Norton Community Watch
• Installed along with a Trojan horse
program
• Produce false or misleading results
• Hold PC hostage to remedy
pretend threats

5. Norton 360 v3.0
& Norton Safe Web

6. Norton 360 v3.0 – What’s New?
Norton 360 v3.0 sets the industry standard by being the
fastest, lightest, most comprehensive and most usable all-in-one suite in
the market.
• Performance
Enhancements
• Security Innovations
& Norton Safe Web
• Friendlier & More
Flexible Backup
• Get the Most Out of
Your PC with Tuneup
& Diagnostic Features

7. Consumers Demand High Performance
1M 40% 31%
Many people have under-powered systems & already have
performance problems.
People contact Have less than 512 Have 1 GB of RAM
Norton technical MB of RAM & 75% & 57% memory
support each month memory utilization utilization

8. Norton 360 v3.0 Performance Targets
Install Time:
~60 seconds
• 1x10x110 Internal Challenge
– Install Time: One Minute
– Memory Usage: < 10MB at Idle
– Reduced Install Size: 110MB
• Tracking Dozens of
Performance Metrics Memory at Idle:
– Initial and Subsequent Scan Time <10 MB
– Boot Time Impact
– # of Processes
– Streamlined Install Steps
8

9. Beyond Whitelisting: Norton Insight
New Security Model That Dramatically Reduces Scanning
• Less Scanning Needed
– Only un-trusted applications
are analyzed by Norton
• Behavioral Safety Scoring
– Programs are also rated by
SONAR’s behavior analysis to
determine their trust level
• Driven by Online
Intelligence
– A program may be considered
trusted based on the Norton
Community or Norton
Research

10. Pulse Updates
Norton is updated nearly 5 times more often than the nearest competitor
AV-Test, Sep. 2008
A new definition every 5-15 minutes on average

11. Listening to Our Users
• Silent Mode
• Advanced Firewall
Settings options
• Detailed Activity History
for security, backup and
tuneup tasks
• Backup Source Selection
• Custom File Type
Management

12. Robust Identity Protection
• Simplified & Robust
– Simplified toolbar and
new settings options
– Online tutorial
– Import logins from IE
– Ability to clone cards

13. Norton Safe Web
A Web site rating service that extends protection to everyday
consumer online activities – search, browse, transact, and interact
Provides a trusted visual indicator
Protects consumers from sites that can infect them
Protects consumers from sites that might misuse
their personal information
Helps consumers identify sites they can
safely transact with

14. How Safe Web Works
• Adds site safety ratings to Google, Yahoo! and Live.com search results
• Integrates current page rating into the Norton toolbar with roll-over summarizing the
site safety profile
• Provides easy access to the detailed site rating report and community feedback

15. Ecommerce Safety
• Safe Web includes key ecommerce safety indictors to help users make
information decisions when shopping and transacting online
– 85% of U.S Internet users surveyed said being able to trust websites with their confidential
information was the most important factor when transacting online1
– More than 2/3 of users indicated that ecommerce reputation would be extremely useful to them2
1 eMarketer, September2008
2 Symantec Primary Research, June 2007

16. Friendly, Flexible Backup
• Friendly
– Backup Tutorial
– Tabbed Backup Settings
– Portable Restore for
Optical and
Removable Media
• Flexible
– Norton Backup Drive
– Backup History
– Multiple Backup Sets
– Backup Source Support
– File Type Management
– 25GB for N360 Premier

17. PC TuneUp – Smart Startup Manager
Turns off unnecessary programs to speed up startup time
• Easy to Use
– Program Name and
Publisher described
– On/Off/Delay options
– Sortable Columns
• Smart
– Performance Impact
measured
– Users notified about
new startup items

18. PC Tuneup: Diagnostic Report
• Thorough
– Comprehensive system
snapshot
– 10 point check for
troubleshooting
– Recommends
appropriate fixes
• Easy
– Can be printed, saved,
or emailed to friends,
family, or technicians
– Collapsible and
expandable sections

19. PC Tuneup – Monthly Report
• Activity Summary
– Automatically generated
– Highlights
subscription status
• User Guidance
– Tips about new or
advanced features
– Additional support
options through
NortonLive

20. Feature Overview: Norton 360 3.0
 Backup Tutorial  Smart Startup Manager
 One-Minute Install, Norton  Norton Safe Web
Insight, & Pulse Updates  Norton Backup Drive  Diagnostic Report
 Shopping Safety
 Low System Resource  Backup History  Monthly Activity Report
 Identity Safe Usability
Utilization Enhancements  Multiple Backup Sets  Tuneup History
 Browser Protection for IE  Identity Safe Tutorial  File Type Management  File & Browser Cleanup
and Firefox
 Login Import from IE  Automatic Content  Registry Cleanup
 Antispam
Detection & Categorization
 Identity Safe Password  Disk Defragmentation
 Antivirus and Antispyware Management  Backup Status Overlays
 SONAR Behavioral  Phishing Protection for IE  Secure Online Backup
Detection and Firefox
 Two-way Firewall  Web Site Authentication for
 Intrusion Prevention IE and Firefox
Silent Mode, Enhanced Backup Usability, Updated QuickTasks Menus and Quick Controls Panel,
Usability: Idle Scheduler, Streamlined Navigation, Activity-Based Messaging

21. Norton Online Backup
March 2009

22. Backup by the numbers
95% Fear losing their PC data
more than a tax audit
53% Annual growth in
consumer storage
2% Back up online

23. What is Norton Online Backup?
Norton Online Backup: secure, automatic protection of
your cherished digital photos and important files
• Key Benefits
– Single secure dashboard to manage
backups for all your photos and files
across all your family PCs
– Protects important files against loss,
damage, and other disasters
– Quickly restores lost or deleted files
to any web-enabled computer
– Automatic backup lets you install it
and forget it
2

24. How Norton Online Backup Works
1 2 3 4
Login from any Manage all of the Manage Restore your data
internet connection computers in your backup jobs
household from a
single dashboard
24

25. Norton Online Backup
Keep your digital photos and files safe and secure
Highly Available
Easy
Secure
• Secure web portal
• Block-level • Automatic backup
incremental backups • Restore to any PC with
• One backup location for
• 256-bit AES supported Web browser
multiple household PCs
encryption on servers • Protect on the go
• Use existing
• 128-bit SSL encryption Norton account • Access multiple PCs
in transfer • Automatic scheduling data via Web
• Data compression to just let it run
• File redundancy between • 1-click “Backup Now”
data centers • Status reporting
• Professional managed,
highly secure data centers
25
2

26. Norton Utilities
Friday, March 27, 2009

27. Why A New Norton Utilities?
9

28. Today’s Norton Utilities
Norton Utilities is designed for people who want to extend the life of a
struggling or troubled PC. Situations where this may be the case
include;
An older PC is struggling to run software that
used to run when the PC was newer.
A heavily used PC has slowed down after a
particular activity (such as installing
software).
A PC is experiencing instability such as
hanging or freezing.
An underpowered PC (slow disk drives or low
amount of memory) runs sluggishly.

29. Norton Utilities @ a Glance
Stability Privacy
Performance
Boot Time
Reduce theperformance through the PC by
Increase time itstability through
Improve takes to start increased
available memory andthrough removal of
Improve your privacy and optimization of
repair, maintenance optimized disks and
better managing startup applications and
user histories, logs and deleted files
registry
your computer’s registry
services

30. Norton
Internet
Security per
Mac

31. Why Norton Internet Security for Mac?
• The Web is now the primary conduit for
attack activity.
• Threats are targeting people and their
information, NOT a particular operating
system or type of computer.
• Attackers are targeting confidential
information for financial gain.
• Users of any platform or operating system
are susceptible to identity theft through social
engineering attacks sometimes without
malware (e.g. Nigerian spam scams).

32. Norton Internet Security for Mac
• A next generation security suite that integrates an all-new firewall
and antivirus protection with tools to help protect against identity
theft.
• About one minute installation and an improved user interface
with fast, unobtrusive updates.
• Fully configurable settings for more technical users.
KEY TECHNOLOGIES
Antivirus Vulnerability protection
Antiphishing Intrusion protection
Norton DeepSight™
Identity protection
Internet worm protection Browser protection
Two-way firewall File protection

33. Thank You!
Copyright © 2007 Symantec Corporation. All rights reserved. Symantec and the
Symantec Logo are trademarks or registered trademarks of Symantec Corporation
or its affiliates in the U.S. and other countries. Other names may be trademarks of
their respective owners.
This document is provided for informational purposes only and is not intended as
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express or implied, are disclaimed to the maximum extent allowed by law. The
information in this document is subject to change without notice