Symantec's 2010 channel strategy and vision, including planned enhancements to the Symantec Partner Program, is focused on helping partners differentiate their businesses, maximize sales opportunities and accelerate profitability.
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Symantec 2010 Channel Vision and Strategy
1. Symantec 2010 Channel Vision and Strategy
Program Enhancements to offer new growth opportunities for partners
Symantec 2010 Channel Vision and Strategy Announcement 1
2. Symantec Channel Vision
In 2010, Symantec continues to reinforce our commitment to our
partners
Symantec Channel Vision:
– Offer opportunities for growth for our partners’ businesses
– Provide partners with relevant, market leading solutions to help
secure and manage their customers’ information
– Enable partners to deliver superior customer value
Symantec 2010 Channel Vision and Strategy Announcement 2
3. Symantec’s Channel Vision: 3 Strategic Pillars
Differentiate Maximize Accelerate
Business Opportunities Profitability
The Enhanced Symantec Partner Program
Symantec 2010 Channel Vision and Strategy Announcement 3
4. Symantec Partner Program Enhancements
Specializations will become the cornerstone of Symantec’s channel strategy
Enterprise Endpoint Storage Data
Security Management Management Protection
Data Loss IT Compliance High Archive and
Prevention Availability eDiscovery
SMB Segment Specialization
Core Specializations
Market Segment
Symantec 2010 Channel Vision and Strategy Announcement 4
5. Symantec Partner Program Enhancements
Specialization Benefits
• Financial benefits, such as Opportunity
Registration
• Access to resell complex products
• Specialization designation in Symantec
Partner Locator
• Solution information, training,
knowledge bases
• Access to Beta Programs
• Access to Marketing Campaigns or
promotions
Benefits vary by region and Specialization
Symantec 2010 Channel Vision and Strategy Announcement 5
6. The Enhanced Symantec Partner Program
Investment = Benefits
With increasing investment in Specializations, partners will
realize additional value and gain a competitive advantage
Symantec 2010 Channel Vision and Strategy Announcement 6
7. What is in this strategy for me?
Differentiate
Increase Expertise
Align With Growth Opportunities
Showcase Expertise
Leverage the Portfolio
Symantec 2010 Partner Vision and Strategy Announcement 7
8. Moving Forward
• The enhanced Symantec Partner
Program structure launches in
December quarter 2010
• Partners have ample time to prepare
for their transition
• Partners will begin/continue the
process of achieving Specializations
to maximize our program benefits
Symantec 2010 Channel Vision and Strategy Announcement 8