Before initiating the discussion about what’s in store for ecommerce development in coming years after 2014 gauging the escalated industry growth is mandatory
5 Future Trends to Warm Up to in eCommerce Website Development
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Index
Tile Page 2
Promising Future Page 3
Do all need it? Page 3
Changing trends of ecommerce development Page 4
Contact Us Page 5
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A Promising Future Awaits
Before initiating the discussion about what’s in store for ecommerce development in
coming years after 2014 gauging the escalated industry growth is mandatory. This is
because on the economical growth rate the interest growth rate depends and on interest
growth rates the implementation growth rate. When something shows promising
advancements organizations and users both try to be in its tide. After the year 2010 the
progress rate of ecommerce industry has always been very much promising. According to
eMarketer report in January 2014 by the year 2017 the B2C ecommerce sales worldwide
would be somewhat around $2.34 trillion dollar. Now that is obviously a growth rate that
all would envy. This can be associated with the rise of mobile commerce and all other new
age ecommerce initiatives.
Do all of us need it?
Often in conferences marketers discuss among themselves about various questions they
face dealing with clients and the most common is always, “why do I need to have an
ecommerce store”? For some reason or other there are quite a few number of people
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around us who still believe that just having offline store is enough of business. But, they
are missing the prime point, ecommerce is not a luxury anymore its sheer necessity. Being
a business owner one must understand the changing habits of consumer and accordingly
change the tone of their business offering line. With more and more influence of Web 3.0
era people are getting more comfortable with trying new shopping ways. The definition of
shopping has changed a lot, now the buyers prefer to stay in their comfort zone while
making the choice. Not just this, they now ask their friends, looks for reviews, compare the
price and browse for hours before purchasing. All these points to a major change in the
buyer pattern and that have to be given respect.
In most of the cases business owners seek the help of professionals to add technical
delights in their ecommerce stores and many even opt for marketing options. Bringing
both of these together has helped many brands over the year now. If you already own an
ecommerce store and want to make it fit for future know about the trends coming towards
you in near future. If you are thinking about eCommerce Web Development service
providing company hiring, ask them about the following trends and if you find that they
are confident with the execution of all these you go ahead with them.
The Changing trends of the ecommerce development
When the web 2.0 era was here the innovation meant, making the most of sharing button
for syncing with most of the social media platforms and connecting with the audience. This
changed with the arrival of semantic concept and more focus is now given over targeted
approach, data, mobile and trust building. Below are few top trends that are going to be
seen in ecommerce development niche.
1. Use of Mobile POS and– The prime intention of this development innovation is to
cover all the processes like checkout, payment collection, and transaction without even
being bear to tilt. Apple introduced this concept and it is fast spreading among various
other retailers. Using this one can not only access the whole product range, but also go for
assisted conversations. In phone with iOS 6 and Android 4.2 Jellybean one gets to make
use of it. Barcode scanner and virtual ‘try it on’ features are just the beginning.
2. Futuristic version of store for cross platform – We all know that last year itself
the traffic of mobile internet user has crossed that of desktop, but how many of ecommerce
store owners have taken initiatives to welcome that. Just employing responsive design is
not enough as like just having the store is not enough. When someone comes to your
mobile store what extra is he getting, is the question. Mobile can be used for comparison of
prices with other store listing just with scanning, behavior based products suggestion
based on your body temperature and heart beat analysis. These are what we should expect
in coming years. Development should not be only limited to mobile-compatible making.
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3. Apt Push notifications at right time – ‘Pull browsing’ is now changing to ‘push
browsing’; these terms are the next generation development touches for marketers. Using
the GPS, social media feeds, etc one will get push notification about the products just when
he/she is looking for it. For example, if someone is standing in front of a medical shop and
sharing a tweet about the unavailability of a certain drug, they sms notification will prompt
him to the store where that is present. This means all the stuffs you need and the time you
wish. This concept is still quite virgin and is being brushed up.
4. Personalization through targeted data distribution –This simply means
fetching the right data for the right person and presenting them those. Users would expect
more from the site owner as they share much of their information with these platforms and
hence personalized results has to be there for them.
5. Multi-channel Checkout Experience – Just like using Dropbox, buyers would love
to see their basket wherever they go, be it in online store, offline store or even in cloud
database of call centers. The integration of CRM is essential to implement such a
development best.
The trend highlighted here seems to sustain this year – and perhaps even include a major
portion of the next year. It’s time that you company take the initiative, before the
competitor takes, in order stay in the lead. The success lies in tapping into the pulse of the
customers – and every prevalent trend perfectly highlights that pulse!
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