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Marketing through Google AdWords Get The Most Out of Your Budget www.synapseinteractive.com
What is AdWords? A Google Service of  Sponsored Ads Pay only if people click your ads. Create Simple, Effective Ads and Display them www.synapseinteractive.com
Adwords are displayed when user makes a search www.synapseinteractive.com
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Google Ads can be www.synapseinteractive.com
A textual ad looks like this Building Blocks to Paid Search Title  (25 Characters)‏ Ad Description  (35 characters per line  with 70 characters total)‏ Display URL  (35 characters)‏ www.synapseinteractive.com Google AdWords Maximize your ROI. Attract new customers. Sign up today. www.example.com Description Title Display URL
Reach of Google AdWords Google AdWords covers as much as  80% of Internet users in the United States. www.synapseinteractive.com
Position Matters for PPC  ,[object Object],[object Object],[object Object],[object Object],www.synapseinteractive.com
Position Matters for PPC  ,[object Object],[object Object],[object Object],[object Object],[object Object],Ad position is determined by “bids” plus relevancy factors. contd.. www.synapseinteractive.com
Target Audience ,[object Object],[object Object],[object Object],www.synapseinteractive.com
Reasonable Cost ,[object Object],[object Object],[object Object],[object Object],www.synapseinteractive.com
[object Object],[object Object],[object Object],Flexibility and Control Google AdWords offers high degree of flexibility and control, it's an effective marketing tool to help advertisers www.synapseinteractive.com
AdWords Versatility Determine customers metrics to ensure success Objective Success Measurements Build Brand  Awareness  Generate sales  or conversions Generate leads Targeted Impressions Qualified visits to your site Event Registration News letters registrations Sales conversions Site registrations catalog request www.synapseinteractive.com
Language and Location Targeting You can target your ads to any location or any language around the globe. This localization increases the appeal of your ads over a wide variety of audiences. www.synapseinteractive.com
Advantages of Location Targeting ,[object Object],[object Object],[object Object],[object Object],[object Object],www.synapseinteractive.com
Profitable AdWords Programs  ,[object Object],[object Object],[object Object],[object Object],www.synapseinteractive.com
AdWords Tracking AdWords Tracking can be done with Google Analytics Google Analytics provides the following useful reports :-  ,[object Object],[object Object],www.synapseinteractive.com
AdWords Tracking With Google analytics we can: -  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],www.synapseinteractive.com
AdWords Tracking Google Analytics can provide answer to your every question Where are  site  visitors coming from?  Where & why are visitors  back out  my shopping  cart? Is my website design is user friendly? Which marketing efforts  are most effective? What keywords people use to find my website? www.synapseinteractive.com
Why Choose Adwords? ,[object Object],[object Object],[object Object],[object Object],[object Object],www.synapseinteractive.com
[object Object],[object Object],[object Object],[object Object],[object Object],Investment in Adwords  A Smart Choice www.synapseinteractive.com
It takes Expertise An expert will understand your business needs and customize the ads and promotions as per your business needs  Why Hire Someone For Adwords Marketing? www.synapseinteractive.com
Is AdWords Expertise Available? Anybody can register with AdWords, but it takes an expert to make the right choices to get maximum benefits within minimum budget. A systematic way of making target-centric advertisements and placing them appropriately is called   Pay per click technique. www.synapseinteractive.com
How Synapse Process Goes For Adwords? www.synapseinteractive.com
How Synapse Process Goes For Adwords contd.. Keyword and Key Phrase Selection ,[object Object],[object Object],[object Object],[object Object],[object Object],www.synapseinteractive.com
[object Object],[object Object],[object Object],How Synapse Process Goes For Adwords contd.. Ad Writing & Campaign Management www.synapseinteractive.com
[object Object],[object Object],[object Object],How Synapse Process Goes For Adwords contd.. Account Budget Management www.synapseinteractive.com
[object Object],[object Object],[object Object],How Synapse Process Goes For Adwords contd.. Improve your Quality Score www.synapseinteractive.com
[object Object],[object Object],[object Object],How Synapse Process Goes For Adwords contd.. Tailored Landing Pages Tailored  Landing  Pages www.synapseinteractive.com
AdWords Certified Professionals A certified professional has good knowledge and experience on optimization techniques in AdWords, which can mean the difference between a successful campaign and a failed campaign.  Google conducts a certification program through which it selects the best Internet marketing professionals who demonstrate a high level understanding of Google AdWords. Always go for the best! www.synapseinteractive.com
Synapse Communications Synapse  is a leading and dependable Indian Internet marketing specialist and Google Adwords professional. Contact us Website - www.synapse.co.in  Email - info@synapse.co.in Tel - 91 120 433 0500 An AdWords Certified Professional  www.synapseinteractive.com
search engine optimization, search engine & web marketing, online promotions, social media optimization, PPC  Synapse Communications An AdWords Certified Professional  And many other Internet marketing services as well as consultancy solutions. Experts at Synapse apply their in-depth Knowledge of Search engine functioning for  www.synapseinteractive.com
An AdWords Certified Professional  Synapse Communications www.synapseinteractive.com
Contact Us Synapse Communications Website - www.synapse.co.in  Email - info@synapse.co.in Tel - 91 120 433 0500 Branch SDF B-6, NSEZ, Noida-201305 Synapse Communications (P) Limited F 18, Sector 11 Noida 201 301, INDIA www.synapseinteractive.com

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SynapseIndia PPC management services: Marketing Through Google AdWords

  • 1. Marketing through Google AdWords Get The Most Out of Your Budget www.synapseinteractive.com
  • 2. What is AdWords? A Google Service of Sponsored Ads Pay only if people click your ads. Create Simple, Effective Ads and Display them www.synapseinteractive.com
  • 3. Adwords are displayed when user makes a search www.synapseinteractive.com
  • 4.
  • 5. A textual ad looks like this Building Blocks to Paid Search Title (25 Characters)‏ Ad Description (35 characters per line with 70 characters total)‏ Display URL (35 characters)‏ www.synapseinteractive.com Google AdWords Maximize your ROI. Attract new customers. Sign up today. www.example.com Description Title Display URL
  • 6. Reach of Google AdWords Google AdWords covers as much as 80% of Internet users in the United States. www.synapseinteractive.com
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12. AdWords Versatility Determine customers metrics to ensure success Objective Success Measurements Build Brand Awareness Generate sales or conversions Generate leads Targeted Impressions Qualified visits to your site Event Registration News letters registrations Sales conversions Site registrations catalog request www.synapseinteractive.com
  • 13. Language and Location Targeting You can target your ads to any location or any language around the globe. This localization increases the appeal of your ads over a wide variety of audiences. www.synapseinteractive.com
  • 14.
  • 15.
  • 16.
  • 17.
  • 18. AdWords Tracking Google Analytics can provide answer to your every question Where are site visitors coming from? Where & why are visitors back out my shopping cart? Is my website design is user friendly? Which marketing efforts are most effective? What keywords people use to find my website? www.synapseinteractive.com
  • 19.
  • 20.
  • 21. It takes Expertise An expert will understand your business needs and customize the ads and promotions as per your business needs Why Hire Someone For Adwords Marketing? www.synapseinteractive.com
  • 22. Is AdWords Expertise Available? Anybody can register with AdWords, but it takes an expert to make the right choices to get maximum benefits within minimum budget. A systematic way of making target-centric advertisements and placing them appropriately is called Pay per click technique. www.synapseinteractive.com
  • 23. How Synapse Process Goes For Adwords? www.synapseinteractive.com
  • 24.
  • 25.
  • 26.
  • 27.
  • 28.
  • 29. AdWords Certified Professionals A certified professional has good knowledge and experience on optimization techniques in AdWords, which can mean the difference between a successful campaign and a failed campaign. Google conducts a certification program through which it selects the best Internet marketing professionals who demonstrate a high level understanding of Google AdWords. Always go for the best! www.synapseinteractive.com
  • 30. Synapse Communications Synapse is a leading and dependable Indian Internet marketing specialist and Google Adwords professional. Contact us Website - www.synapse.co.in Email - info@synapse.co.in Tel - 91 120 433 0500 An AdWords Certified Professional www.synapseinteractive.com
  • 31. search engine optimization, search engine & web marketing, online promotions, social media optimization, PPC Synapse Communications An AdWords Certified Professional And many other Internet marketing services as well as consultancy solutions. Experts at Synapse apply their in-depth Knowledge of Search engine functioning for www.synapseinteractive.com
  • 32. An AdWords Certified Professional Synapse Communications www.synapseinteractive.com
  • 33. Contact Us Synapse Communications Website - www.synapse.co.in Email - info@synapse.co.in Tel - 91 120 433 0500 Branch SDF B-6, NSEZ, Noida-201305 Synapse Communications (P) Limited F 18, Sector 11 Noida 201 301, INDIA www.synapseinteractive.com