1. Get BOLD
Social Business Agenda
Sandy Carter | VP, Social Business Evangelist
IBM Corporation
Follow me @ sandy_carter
http://twitter.com/sandy_carter
Subscribe to my blog
http://socialmediasandy.wordpress.com/
2. The Fifth IT Era:
The era of Social Business
Social
Internet
PCs
Departmental
Mainframe
$200B by 2015
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3. What is a Social Business?
Engaging
Transparent
Nimble
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4. Social Business
A smarter approach to the people-centric processes of an
organization
#1 400,000+
IDC named IBM 400k+ IBMers use
#1 in WW Social the company’s
Platforms for the social platform to
3rd consecutive connect and
year collaborate
80% 45%
Eight of the top 10 Almost half of the
retailers and Global Fortune
banks use IBM 100 use IBM
social business social business
software software
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5. Adoption is Moving Fast!
Social Business: Months to Get to 1M Users
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20
16
13
10
Source: http://www.businessinsider.com/one-million-users-startups-2012-1#
Facebook Source: http://www.facebook.com/press/in ...
7. IBM: Cultural Shift to “Digital IBMer” A
CULTURE eats strategy for lunch!
Goals:
Capture Intellectual Remove traditional Provide Business Value to
Capital barriers to innovation our customers
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9. Culture Driven by Strong Governance A
Executive Digital
Sponsors Council
Key Activities
Community Center of
Management Excellence
Content
Standards
Management
Reputation / Metrics &
Risk Mgmt Measurement
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10. Gain Social Trust G
15%
Friends
Transparent Responsive
& Tippers &
Open Followers Consistent
Expertise
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11. New Leadership Techniques Build Trust G
Likelihood of trusting CEO & leadership
who openly communicate on Social*
No
difference
(16%) Much more
likely (31%)
Less likely
(2%)
More likely (51%)
* 2012 CEO, Social Media & Leadership Survey, BRANDfog, March 2012, p11 11
12. Engage through Experiences E
What is an Exceptional Experience
The Usage Life Cycle Engagement
1st Time Regular Passionate
Unaware Interested Participant Participant Participant
Source: “Designing for the Social Web” by Joshua Porter
Consumption
Integrated: Consistent online and offline
Interactive: Gaming, Video, Mobile, Virtual Gifting
Identifying: Personalized, knowledge of you
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14. Interactive: SoMoClo at IBM E
Expertise Location, Social File GPS Location provides access Access to “Role” based
Sharing, Communities to key IBM resources solutions via Mobile apps
Social Networking Mobile Access Cloud Access
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15. Interactive: Social Gaming E
Drive adoption rate and success of product
Community Pride Post at a Glance
Featured Contributor
Mini-Dashboard
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16. (Social) Network Processes N
Social Business
Listen to market
Outcomes Build advocates
Traditional Business Social Model
Marketing, to Marketing
Customer 'Push' marketing
Control brand Embed social in process
Service
Connect in and outside
Wisdom of
Product Crowds
Invest R&D
& Service Build communities
Ideas from inside
Development Act small
Successful
Operations, Siloed
Initiatives
Human Rigid
Resources
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20. Value of Social Business N
Customer Service
20% Increased customer
satisfaction
R&D
20% Increased time to market and
successful innovation
HR & Talent Management
30% Cost reduction + Increased speed to
knowledge and experts
“The rise of the networked enterprise. Web 2.0 finds its payday” – McKinsey Global Survey Results, 2010
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23. Predictive Social Analysis A
Analytics software draws
insight from blogs,
tweets and other social
media
In last year’s cloud, “travel cost”
IBM predicted that more was the most mentioned tag
people would travel on
Memorial day weekend
than the year before.
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24. Insight on Best Practices
• Culture and leadership matter
• Always embed in a business process
• Measure, measure, measure
• Pick a great Social platform (we use IBM
Connections!)
25. Available Now
ISBN-10: 0132618311
ISBN-13: 9780132618311
Subscribe to my blog
http://socialmediasandy.wordpress.com/
Follow me @ sandy_carter
http://twitter.com/sandy_carter
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