2. Structure
1. Introducing the idea
2. Business plan
2.1 Product/Service
2.2 Financing
2.3 Marketing
2.4 SWOT-Analysis

3. 1. Introducing the idea
− student company
− educational presentations for students
– inform young people and make them aware of dangers
− financially supported by health insurances and other
institutions

5. 1. Introducing the idea
Short – term objectives:
•Informing other students
Long – term objectives:
• Having an impact on society (e.g. health conditions)

6. 2. Business plan
service
− offer our knowledge to other students
– Steps we need to do:
a. Sponsors have to be found
b. Information need to be gathered
c. Ability to present
d. Interested schools need to be found

7. a. Sponsors
Could be:
•Pharmacies
•Health insurances (e.g. AOK, BKK, DAK)
•Institutions (e.g. Addiction-Prevention Centre)
•Doctors (Hospitals)

8. b. Informing ourselves
Schooled by:
•Articles
•Videos
•Further education
•Specialists

9. c. Ability to present
Different methods of presenting:
•visual
•interactive
•creative

10. d. Interested schools
We look for schools which are:
•interested in educating their students
•engaged in personal progress
•flexible

11. 2.2 Financing

12. 2.3. Marketing
Sponsors
• Personal contact
(phone calls,
letters,
emails,
flyer)
Schools (students)
• personal contact
• Information letters
• Emails
• Website
• Flyer

13. SWOT Analysis
Strenghts:
•Individual
•own opinion, encouragement
•Enthusiasm and responsible behaviour
•Younger  Closer to our target group
•No recruited staff needed
•no permits and licenses are needed
as we don’t need any rooms, staff,
certificates, etc.
Weaknesses:
•We might not be seen as an authority
•Time issues
•Much competition
Opportunities:
•Good sponsors  money
•Wide range of topics to offer
•Schools show interest in our project
Threats:
•Time table of schools is too strict
•Pupils don’t like the idea  don’t
participate

14. Thank you for your attention!
Feel free to ask questions!