First we need to understand a bit about how search works. Its math and computers and super complicated!
So that’s how search works. New trends in search: Personalization. Bring up Google. If you have a google/gmail account, go ahead and log in. Now, lets all do a search for Egypt. How do your results compare to mine? How about to the person next to you? There are actual reasons why the results you find show up in the order that they do. These videos showed us that algorithms, links, keywords, and money all pay a factor in what shows up on the first page of results! So, does that mean that the top 10 results are necessarily the best?
