More Related Content Similar to Ictmaghrebworkshop 111031032303-phpapp01 Similar to Ictmaghrebworkshop 111031032303-phpapp01 (20) 2. Ohjelma
09.00 Seminaarin avaus ja Maghreb-
maiden ICT-alan markkina-
analyysin päähavainnot
Marjaana Karjalainen, Finpro Italy
Anneli Virtanen, Finpro Tunisia
Steve Colling, Finpro France
09.30 Maghreb – Mahdollisuus ja
erilaisuus
Kim Fagernäs, Vice President EMEA
and APAC, Stonesoft Oyj
09.50 Liikekumppanuustukea
kehittyville markkinoille
Siv Alhberg, Programme Director,
Finnpartnership
10.05 Miten tästä eteenpäin Marjaana Karjalainen, Finpro Italy
10.30 Tilaisuus päättyy Mahdollisuus keskusteluun Finpron
asiantuntijoiden kanssa
27/10/2011 2© Finpro
3. Maghreb (Algeria, Libya, Mauritania, Morocco, Tunisia)
• All states are members of the Arab
Maghreb Union (l’Union de
Maghreb Arabe, UMA). UMA
promotes regional integration
with emphasis on economic and
political co-operation.
• IMF (International Monetary Fund)
divides the region into three groups:
- Major oil producers - Algeria and Libya
- Emerging markets - Morocco and Tunisia
- Poorest country - Mauritania (oil production
started in 2006)
• The population of Algeria, Tunisia and Morocco is around
77 million and the proportion of Muslims is almost 100 %.
12.10.2011 3© Finpro
7. Tunisia in brief
27/10/2011 7© Finpro
Population 10.5 million
Area 163 610 km2
Capital Tunis
•
Languages Arabic, French
Currency Tunisian dinar (TND)
(1€ = 1.94 approx.)
GDP 2010 33.4 billion €
(per capita € 3180)
Minim. wage 121 € / month
(40 h work week)
Government Presidential Republic
8. Doing business in Tunisia
27/10/2011 8© Finpro
• Exporting to Tunisia
– On the basis of the Association Agreement Tunisia is looking for preferential
status within the EU, i.e. “partenariat privilégié”.
– The most used method of payment in Tunisia is letter of credit - international
transfer and documentary remittance are also possible.
• Investing in Tunisia
– Good investment and business environment (69th out of 183 countries in WB’s
Doing Business 2010) and fairly good banking system.
– Offshore advantages in taxation e.g. full tax exemption on exports-derived
profits for the first 10 years and taxation at a low rate of 10% after this period
of ten years for the life of the company.
– Tunisia continues to attract Foreign Direct Investment (FDI). Partnership plays
a major role as nearly half of foreign companies have mixed capital; they are
associated with Tunisians in joint venture.
• Corruption
– In 2010 Tunisia was ranked 59th out of 178 countries in the Corruption
Perception Index, ahead Greece, Italy and Romania, as well as most Arab and
African countries.
• Travel & safety issues
– No visa needed for Finns staying less than 3 months
– Safe country for foreign people, yet cultural issues must be considered
9. 27/10/2011 9© Finpro
• Democratic development –Tunisia as predecessor
• The importance of social media rises (Facebook, YouTube, blogs)
• Strengthening of EU relations –Tunisia’s “statut avancé”
• Offshore – Tunisia provides special benefits for the companies
and a natural connection to other Maghreb countries and West
Africa
• Influence of China is growing in the region – challenges but also
cooperation possibilities in various sectors
• Development of mobile solutions (3G)
• Importance of Arab financiers and international/regional
development financial institutions
• Improvement of security systems
• Urbanisation on the coast line - “Medinas 2030”
initiative (EIB, Center for Mediterranean Integration)
• Reconstruction of Libya – Tunisia’s good relationship
Tunisia - Future development
11. Tunisia’s ICT market
• Ministry of Communication and Technologies (Ministry of Industry and
Technology at present) is responsible for ICT sector development in
Tunisia
– 1st country in Africa having an ICT-based national strategy
– Government is promoting the use of technology in administration and
education: e-government, e-learning
– Tunisia will be a member of Board of Directors of the International
Telecommunications Union (ITU) 2011-2014
• Tunisia has positioned itself as a regional high-tech centre of the
Maghreb-countries emphasis on software technologies and services
– Global Information Technology report 2010-2011: Tunisia is the 35th out of
138 countries, 1st in Africa and in Maghreb (and gained 4 places from the
previous year)
– During recent years ICT sector has experienced strong growth. Sector
accounted for 11.4 % of GDP in 2009 and attracted EUR 2.1 billion for
2007-2011
27/10/2011 11© Finpro
Sources: Tunisiaonlinenews.com 13.10.2010 , OBG:
the report - Tunisia
12. Telecom market
27/10/2011 12© Finpro
• Fierce competition
– Three operators, Tunisiana, Tunisie Télécom (TT) and Orange, competing in a
market with the mobile subscription penetration rate at 106 % (2010)
– TT losing customers to Orange the current trend, Tunisiana holding its position
– Market dominated by pre-paid subscriptions
– Big changes and demand for applications ahead with the extension of the 3G
offering in 2011, Orange already holder of 3G licence. TT has recently got a
3G licence and started offering 3G services in July 2011. Tunisiana expects to
have its 3G licence in November 2011.
• Orange to challenge TT in the fixed-line and broadband market
– TT’s fixed-line monopoly over since the entry of Orange
– TT has however control of substantial tranches of Tunisia’s telecoms
infrastructure
– TT around 470.000 ADSL subscriptions against Orange’s around 36.000 3G
subscriptions (9/2010)
• Both TT and Orange offer WiMAX and VSAT services
• Tunisia has participated in pan-African RASCOM initiative intergovernmental
commercial satellite enterprise
Sources: OBG, The Report, Tunisia 2010, Tekiano
13. Tunisia as a market
12.10.2011 13© Finpro
Strengths
• Good business environment
• High education level and good ICT
skills
• Developed and functioning
infrastructure
• Well developed outsourcing and
offshore activities
• Gateway to other African countries
Weaknesses
• ICT sector dominated by public
tendering processes which are difficult
for foreign companies
• Political dimension of the business is
still high
• Limited market in size
Opportunities
• Operators looking for concrete solutions
to leverage their 3G investments
(platforms, services)
• First democratic elections at hand
Threats
• Developing a sustainable business
takes time
• Competition is getting fiercer
15. Kingdom of Morocco
12.10.2011 15© Finpro
Population
31,5 million (50% less than 25)
Area
710 850 km2 (excl. W. Sahara)
Capital
Rabat (largest city Casablanca)
Languages
Arabic (French, Berber)
Currency
Moroccan Dirham (1€ ≈ 11MAD)
GDP
€65 446 million
(per capita €2 076)
Minimum salary
0,90 € per hour
Government
Constitutional monarchy
16. Doing business in Morocco
• Exporting to Morocco
• Tariffs are applied on many imported products
• Investing in Morocco
• Morocco is highly accommodative to foreign investors
• Creation in 2009 of the Moroccan Investment Development Agency
(AMDI), under the Ministry of Industry, Trade and New Technologies
• Designed to inform and assist foreign investors throughout the
different phases of their project
• Corruption
• In 2009 Morocco ranked 89th out of 180 in the Corruption Perception
Index scoring 3,3*, below the world’s average (4) and median (3,35)
• Morocco has set up a commission and voted several laws to fight
corruption
• Travel & safety issues
• No visa required to enter the country
• No particular risk
12.10.2011 16© Finpro
17. ICT sector in the economy
• Current general situation
• The ICT sector currently employs 32 000 people in Morocco
• ICT generates 3 700 M€
• IT offshoring has grown 270% faster than anticipated
• In 2009 the government has launched the Maroc Numeric Plan in order to:
– Develop the domestic demand by boosting the use of IT in households,
companies and schools
– Create 26 000 additional jobs, and gain productivity in all sectors
– Multiply by 7 the revenues generated by the IT offshoring sector
• Morocco to focus on the following sectors and around which specific techno
centers are being built:
– Multimedia, software development, BPO, mobile applications, on-board
electronic equipment
• Moroccan ICT sector is expected to grow 10% annually for the coming years
12.10.2011 17© Finpro
18. Telecom market
• Mobile penetration rate reached 108% in June 2011
– 96% of lines are pre-paid
• 35% of Moroccans are internet users
– Most of users connect from internet cafés
• 70% of private internet connection through 3G networks
• 3 operators
– Maroc Telecom (55% market share in mobile, 36% in 3G)
– Meditel (35% and 21%)
– Inwi (10% and 43%)
12.10.2011 18© Finpro
19. Business parks
• 4 business parks host nearshoring activities
• Rabat Technopolis is operational but isn’t completed yet
• 5th business park is being built in Fez
• Another project planned in Marrakech
• All business parks are developed and managed by state-controlled
organizations
• Caisse de Dépôt et de Gestion, through its subsidiary MEDZ is the most
important, financing all projects except in Tangier
• Tanger Free Zone is managed by TMSA, the state organization in
charge of the entire Tangier harbor area project
• Casanearshore is the only park focused exclusively on nearshoring activities
(ITO and BPO)
• Tanger’s focus is nearshoring to Spain
• Technopolis’ focus is R&D
12.10.2011 19© Finpro
20. Morocco as a market
12.10.2011 20© Finpro
Strengths
• Stable and open country with pro-
business authorities
• Skilled, experienced and English-
speaking personnel
• Thriving private sector with a sizable
number of SME and large corporations
as potential clients
Weaknesses
• Morocco is still a developing country
with a large share of poor, rural and
illiterate population
• Difficult access to large public projects:
relations and local partners are
necessary
Opportunities
• State-sponsored projects and
nearshoring activities create new and
more complex needs
• All solutions related to data transfers
will keep on growing
• A gateway to French-speaking African
countries
Threats
• Increasing competition from local and
foreign companies
22. Algeria (People's Democratic Republic of)
12.10.2011 © Finpro 22
Population
35,7 million (47% less than 25)
Area
2 381 741 km2 (2nd largest in
Africa)
Capital
Algiers (largest city in Maghreb)
Languages
Arabic (French, Berber)
Currency
Algerian dinar (DZD) (1€ ≈ 100
DZD)
GDP
€80 368 million (per capita €2520)
Min wage
15 000 DZD / month
Government
Presidential Republic
23. Doing business in Algeria
• Exporting to Algeria
• Tariffs and quotas for most of the products
• Since 2009 documentary credit is the only method of payment possible
• Investing in Algeria
• Foreign Direct Investment (FDI) projects must be presented to the
Agence National pour le Développement de l’Investissement (ANDI)
• In 2009 only 4 FDI projects were presented to ANDI (102 in 2008)
• Since 2009, at least 51% of a joint venture’s capital must be owned
by Algerian partners. For micro structure the local partner(s) share
must be 30%.
• Corruption
– In 2009 Algeria ranked 111th out of 180 in the Corruption Perception
Index, scoring 2,8*, below the world’s average (4) and median (3,35)
• Travel & safety issues
– A visa is required to enter the country
– Recommended to stay in secured hotels in Algiers and to travel only by
plane between the main cities
12.10.2011 23© Finpro
24. ICT usage evolutions
12.10.2011 24© Finpro
0
20
40
60
80
100
1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009
Internet users as a % of population
Algeria
Finland
0
50
100
150
200
Mobile phone penetration rates in
%
0
10
20
30
40
50
60
Fixed telephone lines as a % of
population
25. ICT in organizations
• 41,4% of companies use the Internet for business
• 58,2% of these have an e-mail address
• 29,4% have a website
• 15,2% have a domain
• Due to many disruptions in the Internet network, many companies are turning
towards alternative technologies such as WiMAX
• The e-Algeria project supports the integration of ICT in companies and publics
administration
• According to local IT firms, the project is too vague, lacks leadership and
resources to implement concrete actions
12.10.2011 25© Finpro
26. Algérie Télécom /
Mobilis
Djezzy (Orascom
Telecom Algérie )
Nedjma
Activities Fixed, mobile (2G),
satellite, broadband
Mobile (2G) Mobile (2G)
Market share 100% (fixed)
34,8% (mobile)
41,8% (mobile) 23,4% (mobile)
Number of
mobile clients
12,29 million 14,79 million 8,28 million
Net revenue Doesn’t disclose financial
information
€ 353 million € 377 million
Revenue per
mobile user
(monthly,
Q110)
Doesn’t disclose financial
information
7 € 3,96 €
Ownership Algerian State (100%) The Egyptian Orascom
Telecom Holding (97%) and
the Algerian Cevital SPA
(3%). The Algerian
government may take
control of the company.
The Kuwaiti Wataniya
Telecom (71%) and the
Kuwaiti Gulf Investment
Corporation and United
Gulf Bank (29%)
Telecom operators
12.10.2011 26© Finpro
27. Algeria as a market
12.10.2011 27© Finpro
Strengths
• Large untapped market with little
competition
• Local private ICT companies are
mainly SME accessible and
responsive
Weaknesses
• Red tape and heavy restrictions on
imports & FDI
• Telecom and media sectors dominated
by state-owned companies
• Underdeveloped infrastructure
(networks)
Opportunities
• Arrival of 3G should create new
demands that local resources cannot
meet
• Expertise and investments needed to
initiate cloud computing
Threats
• Increasing state control over telecom
sector may affect competition and
delay investments
29. Project finance in ICT sector
• Development Financiers
– European Union / European Investment Bank
– African Development Bank
– World Bank
• ICT sector funding is focused on institutional support, capacity building
and development of telecommunication networks and systems
• Funding focused on regional projects, principally in Sub-Saharan Africa
• Other Financiers
– Finnfund / Finnpartnership
– Finnvera
– Finnish Concessional Credits (Tunisia and Morocco eligible)
– Nordic Investment Bank
– Commercial Banks
31. Business opportunities
31© Finpro
Operators Enterprise software
Financial sector Outsourcing / offshore activities
• Vertical enterprise software markets
in a huge growth:
• Health
• Education
• E-government
• Logistics
• Lot of opportunities as banks are
renewing their systems often done in-
house
• Risk management software
• Card management systems
• A high number of people without a
bank account => how to serve them
• Recent and planned roll-outs of 3G
networks open up opportunities
• Content and applications should have
a local flavour (sports, social media,
chat, music)
• Applications for logistics, tourism,
agriculture and education and health
• Content management systems,
middleware
• Technical know-how at a good level
in Tunisia and in Morocco
• Still lacking high level project
management skills
32. What next?
32© Finpro
Fact finding trip Test Drive
Partner search Finpro at your service
• Get direct feedback for your offering
• Understand the concrete market
potential
• Start discussing with potential clients
• Local partner is a “must” for a
successful business
• Find right partners
• Have smooth start for your business
• Fact-finding trip in Tunisia and
Morocco in March 2012
• Seminar, B2B-meetings, networking
• You can either participate in one or
two countries
• Office in Tunis covering Maghreb
• Finpro Tunisia supported by Finpro
Trade Centres in Southern Europe
33. Contact information
27/10/2011 33© Finpro
• Anneli Virtanen
Finpro Tunisie
Section Commerciale
Ambassade de Finlande
Immeuble Samarcande
2ème étage
Rue du Lac Majeur
1053 Les Berges du Lac
Tunis, Tunisie
+216 71 963 033
+216 98 358 392
