Publication planning tips on how to use roundtables to "fill gaps" and complement traditional publications.

1. Incorporate timely and credible peer reviewed expert opinion
did Dr. so and so get back to me yet?

2. Scottish Wisdom
From “The Mouse” by Robert Burns “Son of Scotland”
Scottish Original English Translation
But Mousie, thou art no But little Mouse, you are
thy lane, In proving not alone, In proving
foresight may be foresight may be
vain: The best-laid vain: The best laid
schemes o' mice an' schemes of mice and
men Gang aft men Go often
agley, An' lea'e us awry, And leave us
nought but grief an' nothing but grief and
pain, For promis'd joy! pain, For promised joy!

3. Best Laid Schemes
The plan is approved.
The papers are written and
submitted.
Strategy Tactics Action
Its been a year.
The client wants to know
what’s been published.
What if the answer is “nothing”?

4. Could you have added value?
While publication plans will change over time, the “pain
and grief” of journal rejection, lag-times and unforeseen
author delays can be mitigated by using:
non-traditional peer reviewed publications

5. What can you count on?
gaps in your plan are expected – what credible tactics can you offer to fill them?

6. Fill the gaps with roundtables
peer-reviewed expert roundtable discussions add creative value

7. roundtables complement any plan
Compelling Topics
Pre-Launch
• easy to read
• low hurdles to absorption
• disease state
Rejuvenate Data • epidemiology
• start the discussion • pathophysiology
• patient groups
Single or Serial Approach
• time the discussion
• maintain relevancy Post-Approval
Independent Expert Commentary • education
• provide another perspective • treatment options
• guidelines
Respond to Change
• new indications
• competitor’s publications
• new approvals
Implement Scientific Themes • safety issues
• create a multi issue series or supplement • consensus

8. Have a seat at our table…
and learn more
T. Anthony Howell | Publisher
203.253.5906
thowell@foxp2media.com