Hispanic market or Latin American are growing. Learn the growth , opportunity and success story on Hispanic market.

1. THE HISPANIC MARKET
‘
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3. People that came from Spain, Mexico
and other countries, live in the U.S. and
see themselves as member of mix culture
group.
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4. Market Share

5. 2011:
52.0 million
HISPANIC
16.7% of total American
2050:
132.8 million
HISPANIC
30% of total American

6. In every six American one is Hispanic
Ratio:
1/6

7. Behavior

8. Love to stay in
Group

10. Enjoy Television
with group

11. Spend more time
on Internet
‘24.4million
Internet User
In 2011
’

12.  68% Hispanic use social media
66% whites use social media

13. Shopping fascinated

14. Economically developing
Increasing buying capability

15. Positively
Responsive
to
advertisement

16. Findings
Ignored by the marketer
No customized offer
Culturally irrelevant promotion
Perceived difficulty

17. Success Story

18. Uniliber introduced bilingual website

19. Country and language
selection by Name
Country and language
selection by MAP

20. ‘
’
Uniliver bilingual magazine titled
“Vivemejor”(Better Life) for
Hispanic

21. Vivemejor website

22. Coors light
Popular beer company
Introduce a promotion titled
“Refresca Tu Mundo”
Promoted in :

23. NASCAR marketing activities
Though only 10% fan are Hispanic
In 2004, launched NASCAR Mexico Corona Series.
In 2005, added NASCAR Busch Series to race in Mexico city.

24. 5Years deal

26. Analyze the market segment properly

27. Develop
actionable strategy

29. LEARNING

30. Thank You
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