My presentation from SMX Toronto 2013 on the "Social Sites You Shouldn't Overlook" panel, detailing how to successfully use Tumblr for social media marketing and SEO.

1. Social Media Marketing & SEO w/
Tumblr
Takeshi Young
Technical SEO Project Lead
Become, Inc
takeshiyoung@gmail.com

2. Tumblr

3. Tumblr
202M monthly/visitors
(quantcast)

4. Tumblr
202M monthly/visitors
(quantcast)
9th Largest network of
sites in the US

5. Tumblr
202M monthly/visitors
96 million blogs
(quantcast)
9th Largest network of
sites in the US

6. Tumblr
202M monthly/visitors
96 million blogs
(quantcast)
9th Largest network of
50% under age 25
sites in the US

7. Brands on Tumblr

8. What is Tumblr?

9. What is Tumblr?
+

10. What is Tumblr?
+
• Blogging

11. What is Tumblr?
+
• Blogging • Feed
• Followers
• Sharing

12. Tumblr Dashboard

13. Benefits of Tumblr

14. Benefits of Tumblr
1.Dofollow Links

15. Benefits of Tumblr
1.Dofollow Links
2.Awesome Content Discovery

16. Benefits of Tumblr
1.Dofollow Links
2.Awesome Content Discovery
3.Great Testing Ground

17. Benefits of Tumblr
1.Dofollow Links
2.Awesome Content Discovery
3.Great Testing Ground

18. 1) Dofollow Links

19. 1) Dofollow Links

20. 1) Dofollow Links
1.From the Blog

21. 1) Dofollow Links
1.From the Blog
2.From Blog Posts

22. 1) Dofollow Links
1.From the Blog
2.From Blog Posts
3.From Reblogs

23. 2) Awesome Content Discovery

24. 3) Great Testing Ground

25. Benefits of Tumblr
1.Dofollow Links
2.Awesome Content Discovery
3.Great Testing Ground

26. Applications

27. Applications
1.Get Your Brand on Tumblr

28. Applications
1.Get Your Brand on Tumblr
2.Microsites

29. Applications
1.Get Your Brand on Tumblr
2.Microsites
3.Building Backlinks

30. Applications
1.Get Your Brand on Tumblr
2.Microsites
3.Building Backlinks
4.Content Testing Ground

31. Content Ideas

32. 1) Memes
http://bit.ly/seomeme

33. 2) Animated GIFs
When a client asks me to get them number 1 rankings in Google
1.Tumblr
2.4gifs.com
3.gifbin.com

34. 3) Quotes

35. 4) Photography

36. Content Ideas
1.Memes (http://bit.ly/seomeme)
2.Animated GIFs
3.Quotes (as graphics)
4.Photography (especially B&W)

37. Grey Hat

38. Grey Hat
1.“Curating” Content

39. Grey Hat
1.“Curating” Content
2.Reblogging Content

40. Grey Hat
1.“Curating” Content
2.Reblogging Content
3.Redirecting Your Tumblrog

41. Social Media Marketing & SEO w/
Tumblr
Takeshi Young
Technical SEO Project Lead
Become, Inc
takeshiyoung@gmail.com