View the webinar recording: http://talemetry.com/resources/webinars/learn-how-organizations-are-maximizing-their-reach-using-social-media-for-recruiting/ With 84% of all workers reporting that they’d used social media to research jobs or potential employers, the opportunity to build your employer brand and a talent network has never been greater. Social recruiting presents a critical competitive advantage for employers who can make their social strategies pay off. But it isn’t easy when most talent organizations have limited time and resources to dedicate to making social recruiting work; only 3.2% of external hires last year were actually attributed to social networks. Talemetry Social Recruiting Solutions enables employers to maximize their social recruiting programs with minimal time and effort, creating scalable, sustainable and standardized social strategies with meaningful, measurable results. In this webinar, you will learn how Talemetry can help: - Create a single, central tool for attracting and engaging candidates across multiple social networks, while integrating with your enterprise Applicant Tracking System - Extend core career site capabilities through the creation and integration of fully branded Facebook career pages - Automate feeds from corporate career pages to announce jobs in real time on Twitter and LinkedIn Website: www.talemetry.com Blog: www.talemetrytoday.com

1. @talemetry
www.talemetry.com
Learn
How
Organiza.ons
Are
Maximizing
Their
Reach
Using
Social
Media
for
Recrui.ng

2. Introduc.on
Mike Vilimek
Director, Product Marketing
Talemetry
Twitter: @mikevilimek
Email: mvilimek@talemetry.com
Speaker

3. Talent
Acquisi8on
Has
Two
Important
Func8ons
Talent
Talent
Genera8on
External
Internal
Applicant
Tracking

4. Why
Does
Talent
Genera8on
MaBer?
Source:
2012
State
of
Recrui8ng
Survey,
Talent
Technology
Corp.
WHAT
ARE
YOUR
ORGANIZATION’S
BIGGEST
RECRUITING
CHALLENGES?
(where
1
=
Easiest
and
3
=
Most
Difficult)
Finding
good
candidates
2.49/3
Lack
of
tasks
1.13/3
Filling
posi8ons
fast
2.32/3
Dedicated
hiring
managers
1.82/3
Managing
applicants
1.68/3
Sub-­‐par
job
descrip8ons
1.56/3
Nego8a8ng
offers
1.51/3
Contac8ng
candidates
1.48/3
Scheduling
interviews
1.44/3
Reading
resumes
1.43/3
Finding
good
candidates
is
the
biggest
challenge
recruiters
face

5. Talent
Acquisi8on
Has
Two
Important
Func8ons
Talent
Talent
Genera8on
External
Internal
Applicant
Tracking

6. Copyright
©
2013
Talemetry,
Inc.
All
rights
reserved.
6
Applicant
Tracking
Talent
Acquisi8on
Has
Two
Important
Func8ons
External
Internal
Talent

7. Why
Does
Talent
Genera8on
MaBer?
Copyright
©
2013
Talemetry,
Inc.
All
rights
reserved.
7
Most
tradi8onal
applicant
tracking
vendors
have
not
met
a
strong
demand
for
improved
sourcing,
searching,
candidate
rela8onship
management,
social
channels,
referral
management
and
user
experience.
Thomas
OTer,
Gartner
Inc.
Predicts
2013:
Nexus
of
Forces
Alters
Administra8ve
ERP
Outlooks,
Gartner
Inc.,
21
November
2012

8. Why
Does
Talent
Genera8on
MaBer?
Copyright
©
2013
Talemetry,
Inc.
All
rights
reserved.
8
Thomas
OTer,
Gartner
Inc.
Predicts
2013:
Nexus
of
Forces
Alters
Administra8ve
ERP
Outlooks,
Gartner
Inc.,
21
November
2012
By
year-­‐end
2014,
70%
of
large
organiza8ons
seeking
recruitment
marke8ng
solu8ons
will
buy
them
from
suppliers
other
than
their
current
applica8on
tracking
system
or
talent
management
vendor.

9. Why
Recruit
Using
Social
Media?
• Social
Media
has
overtaken
pornography
as
the
#1
ac8vity
on
the
web
• 1
out
of
8
couples
married
in
the
U.S.
met
via
social
media
• If
Facebook
were
a
country,
it
would
be
the
world’s
3rd
largest
• 1.
China
• 2.
India
• 3.
Facebook
• 4.
United
States
• 5.
Indonesia

10. Why
Recruit
Using
Social
Media?
• Ashton
Kutcher
and
Britney
Spears
have
more
TwiBer
followers
than
the
en8re
popula8ons
of:
• Sweden,
Israel,
Switzerland

11. Why
Recruit
Using
Social
Media?
Go Where the People Are

12. According
to
data
from
the
bureau
of
labor
and
stats,
here
is
the
breakdown
of
job
seeker
status:
34%
not
looking
32%
passively
looking
20%
casually
looking
14%
ac8vely
looking
Passive
Candidates
Potentially missing
86%of candidates

13. Social
Recrui8ng
is
Now
Mainstream
of
U.S.
job
opportuni8es
are
posted
on
at
least
one
social
network
79%
of
jobs
are
posted
to
two
or
more
social
networks
at
a
8me
55%
Source: 2012 Bullhorn Reach Rankings Report: An Inside Look at Social Recruiting

14. OHUG
2013
–
Social
is
the
Future
Gretchen
Alarcon
–
VP
HCM
Strategy,
Oracle
Chris
Leone
–
SVP
&
GM
Oracle/Taleo
HCM
&
TM
Carolyn
Garner
–
OHUG
President

15. What is Social
Recruiting?

16. Source: Luma Partners, Terry
Kawaja

17. 17
The
Big
3:
LinkedIn,
Facebook,
TwiBer
Source:
Jobvite
2012
Social
Recruitment
Survey

18. 18
Source:
Jobvite
2012
Social
Recruitment
Survey
The
Big
3:
LinkedIn,
Facebook,
TwiBer

19. 19
3
Myths
About
Social
Recrui8ng
#1
Social
Recrui.ng
is
replacing
job
boards.
Fact:
Job
boards
are
s8ll
(one
of)
the
leading
candidate
source.
Have
you
no8ced
that
LinkedIn
is
now
a
major
job
board?
#2
Social
Recrui.ng
makes
finding
talent
easier.
Fact:
Requires
strategy
and
open
a
significant
investment
of
8me.
#3:
Social
Recrui.ng
is
an
inexpensive
way
to
find
talent.
Fact:
Maybe,
but
only
if
you
don't
value
your
8me.

22. Source
of
Hire
Source:
2012
State
of
Recrui8ng
Survey,
Talent
Technology
Corp.

23. Social
is
One
Part
of
a
Talent
Genera8on
Mix
Talent
Genera8on
Strategy
Social
Recrui8ng
Referral
Program
Sourcing
Recrui8ng
Events/
Career
Fairs
Job
Boards
Career
Websites
Recrui8ng
Agency

24. 3 Ways for Oracle HCM Users to Incorporate
Social Media in their Recruiting
#1. Find: Include Social Sites in your Search & Learn
More About Candidates
#2. Attract: Get the Word Out Through Social Sites
#3. Engage: Allow Candidates to Apply Using Social
Profiles

25. #1. Find: Include Social Sites in your Search & Learn
More About Candidates

26. Central
Access
to
All
Talent
Sources
Copyright
©
2013
Talemetry,
Inc.
All
rights
reserved.
26
Source
&
CRM
It
is
8me-­‐consuming
and
inefficient
to
log-­‐in
and
search
mul8ple
different
candidate
databases
The
Problem
Centralize
all
your
candidate
sources
into
one
searchable
candidate
database
Significantly
reduce
sourcing
.me
and
improve
recruiter
efficiency
The
Value
The
Solu8on
Open
Web
Talent
Networks
ATS

28. #1. Sourcing: Include Social Sites in your Search &
Learn More About Candidates

29. Job Screening Survey: Reppler 2011
Do
you
Google
your
Candidates?

30. Rejec8ng
a
Candidate
Top
3
Reasons:
• Lied
about
qualifica8ons
• Poor
communica8on
skills
• Inappropriate
pos8ngs
Job Screening Survey: Reppler 2011

31. Hiring
a
Candidate
Top
3
Reasons:
• Gave
a
posi8ve
impression
of
personality
and
fit
• Supported
professional
qualifica8ons
• Show
candidate
was
crea8ve
Job Screening Survey: Reppler 2011

32. Challenges
with
Googleing
Candidates
• Do you have the right person?
• Common names vs. unique names
• Consistency among candidate searches
• How do you capture and present?
• Time consuming
• Privacy concerns

36. 3 Ways for Oracle HCM Users to Incorporate
Social Media in their Recruiting
#1. Find: Include Social Sites in your Search & Learn
More About Candidates
#2. Attract: Get the Word Out Through Social Sites
#3. Engage: Allow Candidates to Apply Using Social
Profiles

37. #1. Sourcing: Include Social Sites in your Search &
Learn More About Candidates
#2. Attract: Get the Word Out Through Social Sites

38. Recruitment
departments
require
increasingly
sophis8cated
tools
to
manage
and
op8mize
the
social
channel.
The
techniques
and
solu8ons
owe
more
to
marke8ng
than
they
do
to
tradi8onal
HR.
Thomas
OTer,
Gartner
Inc.
Predicts
2013:
Nexus
of
Forces
Alters
Administra8ve
ERP
Outlooks,
Gartner
Inc.,
21
November
2012
Recruitment
Marke8ng

39. 39
Job
Pos8ng
Aggregator
Boards
Interna8onal
ANY
OTHER
INTERNET
JOB
BOARD
OR
WEBSITE
Local/Regional
University/
College
Free
Boards
Large
Boards
Niche
Diversity
Social
Networks
Job
Posting
ATS

42. Facebook
Career
Site
&
Social
Media
Feeds

44. Facebook
Career
Site
&
Social
Media
Feeds

45. 3 Ways for Oracle HCM Users to Incorporate
Social Media in their Recruiting
#1. Find: Include Social Sites in your Search & Learn
More About Candidates
#2. Attract: Get the Word Out Through Social Sites
#3. Engage: Allow Candidates to Apply Using Social
Profiles

46. #1. Sourcing: Include Social Sites in your Search & Learn
More About Candidates
#2. Recruitment Marketing: Get the Word Out Through
Social Sites
#3. Engage: Allow Candidates to Apply Using Social
Profiles

52. Thank
You
Thank
you
for
applying
for
this
posi8on
in
our
organiza8on!
What
Happens
Next?
We
will
be
reviewing
your
applica8on.
In
the
mean8me,
you
can
expect
an
email
from
us
acknowledging
receipt
of
your
applica8on
and
account
log-­‐in
creden8als.
The
email
will
also
contain
a
link
to
a
ques8onnaire
that
we
will
require
you
to
complete
so
that
we
can
consider
you
for
this
posi8on.

53. 3 Ways for Oracle HCM Users to Incorporate
Social Media in their Recruiting
#1. Find: Include Social Sites in your Search & Learn
More About Candidates
#2. Attract: Get the Word Out Through Social Sites
#3. Engage: Allow Candidates to Apply Using Social
Profiles

54. Gartner
A
new
wave
of
vendors
is
disrup8ng
the
candidate-­‐facing
elements
of
the
recrui8ng
process,
providing
viable
alterna8ves
to
tradi8onal
Applicant
Tracking
System
(ATS)
offerings
Thomas
OTer,
Gartner
Inc.
Predicts
2013:
Nexus
of
Forces
Alters
Administra8ve
ERP
Outlooks,
Gartner
Inc.,
21
November
2012

55. Source
&
CRM
Job
Broadcast
Career
Sites
Apply