The document summarizes a presentation given by Lauren Friese on student perspectives of campus recruitment. It highlights data showing mismatches between student and employer behaviors, voices concerns directly from students about difficulties finding employment, and calls on employers to expand recruitment efforts outside traditional periods and programs.

1. Student Voice:
Campus Recruitment from the
Student Perspective
Lauren Friese
Founder, TalentEgg

2. Contents
1.Introduction
2.Students vs. Employers Data
3.The Student Voices
4.Key Findings
5.Career Centre/Employer Voices
Student Voice: Campus Recruitment from the Student Perspective

3. Introduction
Student Voice: Campus Recruitment from the Student Perspective

4. Who Am I?
• Queen’s economics grad
(2005)
• London School of
Economics
• Efficient school-to-work
transition in the UK –
Lauren Friese used online resources
Founder of TalentEgg.ca • Returned to Canada to
launch TalentEgg in 2008
@LaurenFriese
Student Voice: Campus Recruitment from the Student Perspective

5. What Is TalentEgg?
• At the intersection of
employers and
Generation Y
• Canada's most popular
job site and online
career resource for
Generation Y
• The #1 choice for
employers to
@TalentEgg attract, target and recruit
Canada's top students
and recent graduates
Student Voice: Campus Recruitment from the Student Perspective

6. Generation Y: The Basics
Born between 1982 and
1999, currently ~12-29
Most diverse generation
Hyper-involved in many
activities throughout life
Raised on positivity and
constant feedback by Baby
Boomer parents; reinforced
by teachers, coaches, peers
More exposure to media/ads
than any previous generation
Student Voice: Campus Recruitment from the Student Perspective

7. Generation Y: The Basics
Daily computer and
Internet use since ~1998
Mobile phones and
portable digital music
since 2000s
Digital photography
“Digital Natives” = Complete
Text and instant
digital connectivity since messaging
childhood (not tech experts) Today all of these in one =
smartphones
Student Voice: Campus Recruitment from the Student Perspective

8. Quick Wins For Employers?
1.Open up your hiring for the opportunity to
reach (more?) top students
2.Recruit outside the regular Sept/Jan
periods to attract top (and more) talent
3.Invest in feedback to impress and retain
candidates
4.Improve job descriptions to ease the
process for you and for students
Student Voice: Campus Recruitment from the Student Perspective

9. Students vs. Employers Data
Student Voice: Campus Recruitment from the Student Perspective

10. Students vs. Employers Data
Canada boasts a high youth
underemployment rate of 30%
Student Voice: Campus Recruitment from the Student Perspective

11. Students vs. Employers Data
82% of students are
enrolled in programs Business
18%
that, in our
experience, Other
only 10% of
employers hire
from
Student Voice: Campus Recruitment from the Student Perspective

12. Students vs. Employers Data
• Only 19% of students
said they’ll be searching
for their first post-grad
job in September (the
month that most
companies recruit in) 19%
• Employers who recruit
primarily in September
will miss out on 80% of
the student population September Other
Student Voice: Campus Recruitment from the Student Perspective

13. Students vs. Employers Data
Two thirds of Yes:
students do not 33%
know most No:
employers hire 67%
graduating students
in September
Did you know most employers hire graduating students in September?
Student Voice: Campus Recruitment from the Student Perspective

14. Students vs. Employers Data
• 2/3 students have
attended a career fair Yes, but I
at some point wouldn't
go No, 34%
• only 1/3 found the again, 32
%
experience valuable
enough to want to go
again in the future Yes, and
I would
• 34% have never go
again, 34
attended a career fair %
on campus Have you ever attended a career fair on your campus?
Student Voice: Campus Recruitment from the Student Perspective

15. Students vs. Employers Data
Most common reasons for not
attending:
• No time
• Not interested in employers
attending
• Schedule conflicts
Student Voice: Campus Recruitment from the Student Perspective

16. Students vs. Employers Data
• 42% of students plan 42%
to attend zero info 34%
sessions over the next
year
• 34% of students don’t
even know what an
11%
info session is 8%
5%
• Employers that
participate in info
What's an 0 1 to 5 5 to 10 10+
sessions are reaching info
session?
less than 25% of the
student population How many employer info sessions do you plan to attend over the next year?
Student Voice: Campus Recruitment from the Student Perspective

17. Students vs. Employers Data
Social media:
• Only 9% of students look for career
information and participate in career
discussions on social media websites
such as Facebook and Twitter
Student Voice: Campus Recruitment from the Student Perspective

18. Student Perspective
15% of young Canadians
can’t find work at all
Job hunting is hard.
Students want to be heard.
Student Voice: Campus Recruitment from the Student Perspective

19. Student Voice: The Concept
An online petition that includes
stories, photos, videos and
comments from students and
recent graduates
Student Voice: Campus Recruitment from the Student Perspective

20. Student Voice: Campus Recruitment from the Student Perspective

21. Student Voice: The Response
Student Voice started as a campaign to
raise the profile of youth
underemployment – and it has achieved
that – but it has also become:
• a community for frustrated students and
successful recent grads alike
• a resource for employers trying to get a
better understanding of Gen Y
Student Voice: Campus Recruitment from the Student Perspective

22. Student Voice: The Growth
Student Voice: Campus Recruitment from the Student Perspective

23. Why Should You Care?
Student Voice: Campus Recruitment from the Student Perspective

24. The Voices
Student Voice: Campus Recruitment from the Student Perspective

25. Type Of Student
Degree
42% Current Students
58% Recent Graduates
Program
25% Business Students
Current Situation
43% Un- or Under-employed
Student Voice: Campus Recruitment from the Student Perspective

26. Key Findings
Student Voice: Campus Recruitment from the Student Perspective

27. Major Themes
1. Recognize my achievements, not my network
2. Recognize my achievements, not my degree
3. Give me feedback
4. Improve job descriptions
5. No experience no work, no work no experience
Student Voice: Campus Recruitment from the Student Perspective

28. Feedback
“The process of applying for real jobs is new to
most students. We want to know how we can
make ourselves more marketable and what we
can do to not be cut in the initial screening.”
Laura Wettstein, BBA Graduate, Mount Royal University
“I find it upsetting when employers won’t even
acknowledge receipt of the application unless
you are contacted for an interview. We spend a
lot of time, money and hard work perfecting
applications, and sometimes I wonder if they
even got it.”
Vicky Tobianah, Graduate, McGill University
Student Voice: Campus Recruitment from the Student Perspective

29. Improve Job Descriptions
“It felt like I was just reading the
same job description over and over
again with the same requirements.
To attract top talent, businesses
need to sell themselves better.”
Vino Jeyapalan, Science
Student, University of Western Ontario
“Each job description sounded like
my dream job. But, when the
employer described the position
during the interview, it sounded
nothing like the posting.”
Justyna Zarzeczny, Communications and
Design Student, U of T Mississauga
Student Voice: Campus Recruitment from the Student Perspective

30. Improve Job Descriptions
Which factors are most important to students and
recent grads when they’re searching for jobs?
35%
24% 25%
11%
4%
2%
Good salary Job training Work flexibility Work culture Opportunities Other
and support for
advancement
Student Voice: Campus Recruitment from the Student Perspective

31. No Experience <> No Work
“Experience is important, but
so is my education. If I have
just left university, how could I
have 3 years of experience?”
Gabrielle Ried, Graduate, Mount
“I recommend to specifically Allison University
label job postings on whether
relevant experience is “No experience, no job. No
needed, and whether entry- job, no experience. Employers –
level is truly what you’re I have to start somewhere!”
looking for.”
Fauzia Hemani, Graduate, University of
Alanna Carlson, Student, Toronto
University of Saskatchewan
Student Voice: Campus Recruitment from the Student Perspective

32. Business Vs. The Rest
Business students Non-business
(25%) students (75%)
• Employers also need to • Don’t just hire business
make a good impression students!
• Make sure job postings • Expand your recruitment
are accurate and specific models. Don’t use key-
• Value your interns as word criteria and look
long-term assets. We beyond grades/degree
aren’t recyclable. titles.
• Hire more students.
Student Voice: Campus Recruitment from the Student Perspective

33. Poignant Voices
Tyler and Anna on discriminatory interview practices
“Most of the questions were designed
to test business acumen and broad
problem solving skills that could easily
be honed after a few years of
commerce study. But for me, a film
student, they seemed alien.”
Tyler Turnbull, Graduate, Queen’s University
Student Voice: Campus Recruitment from the Student Perspective

34. Poignant Voices
Ishpreet on the difficulties international students face
“International students leave their
homes to find better opportunities and
lead better lives, yet they still struggle.
Break out of your typical hiring routine
and try something (or someone)
different!”
Ishpreet Minhas, Graduate, Dalhousie University
Student Voice: Campus Recruitment from the Student Perspective

35. Poignant Voices
Kate on the gap between small schools and big jobs
“Small changes, such as assigning
recruiters to given regions and using
technology like Skype for interviews, can
make a huge difference. These
adjustments make the recruitment
process less location-specific and less
intimidating.”
Kate MacKenzie, Student, Acadia University
Student Voice: Campus Recruitment from the Student Perspective

36. Poignant Voices
Carolyn on how interns are not recyclable
“Employers should include interns and
students in their teams for the long-run.
Nothing is more frustrating than putting in
long hours and good ideas, and your
employer refusing to see you as a long-
term member of the team”
Carolyn Mann, Student, University of British Columbia
Student Voice: Campus Recruitment from the Student Perspective

37. Career Centre/
Employer Voices
Student Voice: Campus Recruitment from the Student Perspective

38. Employer Voices
Employers have been reading Student Voice and want to add
their voices to help students and recent graduates
“As
employers, we
have a duty to be
available to Lisa
Kramer, Canada
students. We Campus
have to make Recruiting
Lead, Accenture
sure that we’re “A challenge we face is that
out on campus – students don’t always understand
Nancy not just in the what consulting is or how their
Moulday, Manager
Recruitment, TD
fall, but that we degrees and experiences position
Business Banking should be looking them for careers in management or
at a year round technology consulting.”
approach.”
Student Voice: Campus Recruitment from the Student Perspective

39. Career Centre Voices
“Every year, strong candidates
miss fall recruitment
because, even though career
centres try to prepare
them, students are more focused
on their studies and extracurricular
activities than finding a job for 8
months down the road.”
Kathleen McConnell, Haskayne School of
Business Career Centre, University of Calgary
Student Voice: Campus Recruitment from the Student Perspective

40. Quick Wins For Employers?
1. Open up your hiring for the opportunity to
reach the 82% of students not currently
enrolled in Business programs
2. Recruit outside the regular Sept/Jan periods to
attract top (and more) talent
3. Invest in Feedback to impress and retain
candidates
4. Improve job descriptions to set up student
expectations
Student Voice: Campus Recruitment from the Student Perspective

41. Find Student Voice
STUDENT
VOICE
www.TalentEgg.ca/StudentVoice
Student Voice: Campus Recruitment from the Student Perspective

42. Thank You!
Please contact me:
Lauren Friese
Founder, TalentEgg.ca
Email: Twitter:
lauren@talentegg.ca @LaurenFriese
@TalentEgg
Phone:
416-479-4186 LinkedIn:
http://ca.linkedin.com/in/laurenfriese
Web:
www.TalentEgg.ca
www.TalentEgg.ca/StudentVoice
Student Voice: Campus Recruitment from the Student Perspective