Session 26 E-Marketing Elective

1. E-Marketing
Elective
Fall 2010
Muhammad Talha Salam, Asst. Professor
talha.salam@nu.edu.pk
Access it online: www.slideshare.net/talhasalam
> Social Media & Marketing
[Types of social media]
> Photo & Video Sharing
> Social Bookmarking
> Microblogging
Class Presentation | Session 26 | 23 Nov 2010
Social Media Marketing
Ref: CHAP 5 Online Marketing Inside Out by SitePoint
CHAP 8 & 9 Textbook on E-Marketing by Quirk Biz

2. Access it online: www.slideshare.net/talhasalam
Social Media & Marketing
Social Media Mindset
Being Human
• Social networks connect ‘people’
• A big mistake is to keep a corporate façade with users who
would like to have more human interactivity
• Be ready to ‘participate’
• Starting off with social media
– Step 1: Listen
– Step 2: Join
– Step 3: Participate
– Step 4: Create
E-Marketing 2

3. Access it online: www.slideshare.net/talhasalam
Social Media & Marketing
Starting Off with Social Media
Step 1: Listen
• People are talking about your brand…..always!
• Listen to what they are saying online
• Find communities where people can possibly be talking
about your brand.
• Listening is a continuous process
• Even after creating online social presence, listening to what
people are saying helps respond better.
• Examples & Tools
http://socialmediatoday.com/soravjain/191408/25-ways-listen-customers-social-media
E-Marketing 3

4. Access it online: www.slideshare.net/talhasalam
Social Media & Marketing
Starting Off with Social Media
Step 2: Join
• Creating own social media presence
• Be able to respond to social media conversations
• Tips on Joining
– Use a memorable name
– Use real photos and logos
– Post your contact information
– Be professional
• Sites to Join
– Facebook | Linkedin | Twitter | Myspace etc.
– Use current listings for most visited: (view alexa.com)
E-Marketing 4

5. Access it online: www.slideshare.net/talhasalam
Social Media & Marketing
Starting Off with Social Media
Step 3: Participate
• Participate in social media activities by doing activities like:
– Blogs: Comment where you can add a unique opinion or your
expertise.
– Online forums: Create discussions about important topics relative to
your industry, and post insightful replies to other topics.
– Photo and video sites: Comment on videos and photos.
– Social bookmarking: Bookmark links, writing a concise description
and tagging them appropriately. Comment on other links you find
helpful. Share interesting links to other people’s web sites that you
come across.
– Social news: Post links to stories you find interesting, and rate
stories posted by others.
E-Marketing 5

6. Access it online: www.slideshare.net/talhasalam
Social Media & Marketing
Starting Off with Social Media
Step 4: Create
• Create own social media presence
• Starting a blog
• Creating social media sites like:
– Facebook page (also known as facebook fan page)
– Youtube page
– Twitter page
• Interact with users
• Always be human
E-Marketing 6

7. Access it online: www.slideshare.net/talhasalam
Photo & Video Sharing
Using Photos and Videos for sharing content by users
• Examples:
Photo Sharing
– Flickr
– Picasa
Video Sharing
– Youtube
• Concept is of sharing
• Using it for marketing
E-Marketing 7

8. Access it online: www.slideshare.net/talhasalam
Social Bookmarking
Bookmarks - online!
• Information bookmarked by human beings
• Concept of Social News and social bookmarking is close
• Social bookmarking can be for any page or info/news
• Example: del.icio.us
E-Marketing 8

9. Access it online: www.slideshare.net/talhasalam
Microblogging
Concept
• Sharing small pieces of information
• Example:
– Twitter
– Yammer
E-Marketing 9

10. E-Marketing
Elective
Fall 2010
Muhammad Talha Salam, Asst. Professor
talha.salam@nu.edu.pk
Access it online: www.slideshare.net/talhasalam
> Rules of Engagement for Social Media
[Types of social media]
> Blogging
> Social Networking sites
> Quiz 5 (MCQs – 1st 3 modules)
Class Presentation | Session 27 | 26 Nov 2010
Social Media Marketing
Ref: CHAP 5 Online Marketing Inside Out by SitePoint
CHAP 8 & 9 Textbook on E-Marketing by Quirk Biz