1. Latest Practices in E-MarketingRegulatory Framework for E-Marketing > E-Marketing in today’s marketing plans (data) > New concepts: Online Reputation Management | WebPR > Important trends in E-Marketing: Selected slides (Morgan Stanley Presentation) > Regulatory framework for internet > Quiz 6 (MCQs) Class Presentation | Session 30 | 3 Dec 2010
6. New ConceptsORM – Online Reputation Management Online reputation management uses the tools of the Internet to monitor and analyze a brand’s reputation and to engage in conversation so as to influence its reputation. Its all about constantlyengaging Step 1: Listening – monitoring the buzz Step 2: Analyzing – what’s being said by whom Step 3: Influencing – Engaging in and leading the conversation Using same tools customers can use. Mostly free tools E-Marketing 6
7. New ConceptsWebPR Concept PR is now becoming online Use of social media platforms like blogs, social networks etc. Tools of WebPR Online Article syndication PR directories Corporate Blogging E-Marketing 7
8. Regulatory framework governing internet Important Regulations CAN-SPAM Act of 2003 Outlines and defines SPAM Electronic Prvention Order 2007, Government of Pakistan Chapter II outlines different kinds of offences 21 clauses explaining these [screenshots] Complete act is in Session handouts Chap II is course-material Electronic Transaction Order, Government of Pakistan Chap 8 outlines offences under this ordinance NR3C - National ResponseCentre for Cyber Crimes - FIA Cell operating within FIA for prevention of Cyber crimes in Pakistan E-Marketing 8
