Our webinar from 1/24/12 about using LinkedIn. If you have any questions about the subject matter, feel free to ask q's, comment and post to our Facebook Wall: http://www.facebook.com/talkingfinger and we would be happy to answer and discuss. Thanks for watching! FULL AUDIO/VISUAL NOW AVAILABLE: http://www.slideshare.net/talkingfinger/linkedin-webinar-from-12412

1. Our Focus Is Social Media!
Our Focus Is Social Media!
Social Media Marketing Agency
Facebook.com/TalkingFinger
203-491-0306

2. It all started with a Facebook post back
in March of 2010.
Erik quickly responded to Bills post with a concept based on the
skills that both of them have that he felt could be joined to create
the company Bill was seeking.

3. Create a Social Media Marketing Company where
Erik and Bills talents can be best used.
After nearly 7 months of feasibility studies, education on the inner
working of the mediums and training, Talking Finger was born and
became an LLC in Early October of 2010
William DeRosa:
-20+ years in the trade show industry in Sales and
Marketing to Fortune 500 companies.
-Early adapter of website development and pay-per-click
advertising
-Online marketing
Erik Granato:
-20+ years in Sales and Marketing.
-Webmaster/Coder
-Graphic Designer
-Security Consultant
-Direct mail marketer
-Print advertising creator

4. What Is Your Purpose?
-Become A Thought Leader/Authority
-Building Professional Relationships
-Prospecting
-Continuing Education
-To Be Found in Search
-YOUR Purpose Should Be DEFINED

5. -How To Create A Professional Profile
-Optimizing For Search On Google And LinkedIn
-Using Groups To Build Trust, Prospect, And Become
A Thought Leader/Authority
- Using Applications And Sections To Enhance Your
Profile And Connect Other Social Platforms

6. 1. Creating A Professional Profile

7. “Professional” Profile Photo
No One Trusts A “Blankie”
This Is Not Much Better!
Fun Personality Acceptable
Perfect!

9. “Summary” Section
Probably The Most Important Piece!
Concise Clear Purposeful
Your Personal Two Minute Elevator Speech
SPECIALTIES
Are
Searchable!

10. WAIT
Until
Completed
Websites Should Be Diverse!
-Home Page
-Facebook Page
-G+Page
-Blog
Mix It Up!

11. Great Additions
We Will Cover
Later

13. About Connections...
Can You BE Any More Impersonal?
Include a PERSONAL Note!

15. Do You Deserve A Recommendation?
ASK FOR ONE!

16. 2. Optimize Your Profile For Search

17. Settings--> Account--> Edit Public Profile

18. What’s Your URL?
Pick Your FULL NAME
for Search!
Name Search on
Google

19. Coming Up First Or Near Top:
1. Profile Is Public
2. URL Claimed
3. 100% Completed Profile
4. Activity: Debatable

20. 783,961 results
If Being Found On LinkedIn
For A Specific Keyword
Search Is Important
8th position

21. Keywords Rule!
LinkedIn Search Uses Profile Keywords

22. Keyword
Stuffing

23. How To Find Out Where You Rank
On LinkedIn For Terms YOU Want
Look For Yourself, Mark What Page
You Are On
Add More Keywords To Your Profile
Search Again And Repeat!

24. About Keyword Stuffing
If Being Found Is Important, In Heavy Keyword Terms,
You May Need To Stuff A Bit
PRO CON
Overstuffing Looks
Get On First Page
Unprofessional
-YOU Have To Decide Which Is More Important
-Ongoing Debate

25. 3. Using Groups
The Most Important Aspect Of LinkedIn
Build Trust Thought Leader/Authority
Prospecting Up To The Minute Information
Expands Your Reach Continuing Education
Getting to Know You

26. Groups To Join
-Local!
-YOUR Industry
-Competing Industries
-Industries You Wish To Prospect-
DO NOT SPAM, CREATE USEFUL DIALOG
START YOUR OWN!

27. LinkedIn Is The “Professional”
Social Platform
BUT...
It Is STILL A Social Platform!
This Won’t Work
Get Involved, Engage, Network

28. Active In Groups
Do Not Spam!
Add Valuable/Useful Information
and LINK if you can
Get Involved In Conversations
Other Than Your Own!
Continue The Conversation/
Reply To Posts

29. 4. Using Applications And Sections To
Enhance Your Profile And Connect Other
Social Platforms
Excellent Way To Bring People To
Your Other Platforms, Customize
LinkedIn To Your Needs, Even Let a Little of “YOU”
Come Through!

30. Let’s
Do These

31. Add Sections!
Sections Help Diversify Your Profile
And Customize It For More Specific Uses

32. Add Applications!
Applications Add More Functionality
To Your Profile And Connect Other Social Media

33. Favorite App:
The Home Feed:
All Connections See This

34. Beyond...
Members Of The Business/Organization To Optimize Their
Profiles Key Figures And Leaders
Create Company Page to Encourage Followers
Add Link To Profile On Email Signature And Other Digital Media

35. Our Focus Is Social Media!
Our Focus Is Social Media!
Social Media Marketing Agency
Presentation Available at:
Slideshare.net/talkingfinger
Facebook.com/TalkingFinger
203-491-0306