10 secrets of a super connector t.a. mccann
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T.A. McCann outlines 10 secrets for becoming a super-connector including making yourself public through social media profiles and speaking engagements, establishing yourself as a thought leader by sharing expertise online, taking relationships offline through in-person meetings, actively listening and introducing connections, and optimizing your digital tools to facilitate connections. The final tip is to buy drinks for friends to build strong relationships when in their town.
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10 secrets of a super connector t.a. mccann
- 1. 10 Secrets of a Super-Connector and How to Use Them for Max Success T.A. McCann VP of Product Strategy @Blackberry Founder of Gist.com #WorkConf @tamccann
- 2. Being a super-connector is more than just knowing a lot of people... “…*it’s+ all about building relationships, person to person, not person to score.” by @gary_r_lee #WorkConf @tamccann
- 3. Secret #1 - Make yourself “public” People want to follow those that seem interesting, but they can’t find you unless you take advantage of the following opportunities to build your public presence: • Gist Public Profile • LinkedIn and other social networking sites • Speak at events on your expertise • Volunteer for related organizations Focus on a few key areas of expertise, supported by your background and content #WorkConf @tamccann
- 5. Secret #2 – Establish yourself as a “thought leader” Use your content and connections to help people get to know what you’re about and where you can be most helpful: • Twitter and Twitter lists • Blog (Wordpress) • Video/audio interviews (youtube) • Retweets of other key content #WorkConf @tamccann
- 8. Secret #3 – Share your expertise and ideas Simultaneously make others most successful and brand yourself as an authority figure by freely sharing your insight using the following resources: • Create content and posts for download (slideshare.net) • Answer questions – LinkedIn Answers and Quora • Contribute guest posts or rich comments #WorkConf @tamccann
- 11. Secret #4 – Take it offline Although the internet provides more opportunities for engagement than ever before, nothing beats face-to-face interactions for demonstrating your value. • Tungle – quickly set up meetings • Skype (if you can’t meet in person) • See if you can do it in :30 vs. :60 “Trust is built more effectively face-to-face.” @marybethmceuen #WorkConf @tamccann
- 12. I know your time is very important, so in an effort to make scheduling easier and more efficient, I use Tungle. Here is my free/busy info http://tungle.me/tamccann if you want to suggest some times that work well for you or just schedule me. I look forward to connecting with you soon and if you need any more of my contact info, it's on my Gist Public Profile http://gist.com/tamccann, you should consider getting one as well. (TextExpander) #WorkConf @tamccann
- 13. Secret #5 – Become an active listener • Start your meetings with “How can I help?” • Ask yourself, “Who in my network can help this person the most?” • Listen online for opportunities to help #WorkConf @tamccann
- 14. Secret #6 – Go to conferences Why go: – Second order connections – Reconnect with old contacts – Learn something new and useful #WorkConf @tamccann
- 15. Secret #6 – Go to conferences How to maximize your participation: • Have a 30-second “elevator pitch” explanation of your work • Review attendee and press lists so that you can schedule meetings in advance • Watch and contribute to Twitter streams during the conference (for example, #WorkConf) • Ask to meet up with interesting people you encounter (ex - “@tamccann interesting thoughts on #workconf. Want to grab a coffee and chat?”) • Take key contacts to dinner #WorkConf @tamccann
- 16. Secret #7 – Follow up appropriately Whenever you meet someone new, follow up within 24 hours according to the follow up principles: – Get them into your system - CardMunch LinkedIn – Send the follow up email – Textexpander – Start a value exchanging dialog – what can I offer – Include specific “logical next actions” – Set reminders for follow-up frequency - FellowUp or Mingly #WorkConf @tamccann
- 18. Secret #8 – Make valuable introductions Contacts shouldn’t be hoarded. Everyone benefits when introductions are made, so don’t hesitate to do so when you feel one of your connections could help another. • Email, Twitter, LinkedIn • Include why and how (contact) and what • understand success – money, jobs, status… • Rely on trust and integrity • For key contacts, join the first meeting “Connecting people who can benefit each other is the most useful skill you can have *…+” via @jaltucher #WorkConf @tamccann
- 19. Secret #9 – Produce social content and give credit Generate content according to the “5:3:2” rule: • 5 posts about your space/industry/peers – help make other people smarter • 3 posts about your product/success – demonstrate the role you play in your industry • 2 personal – give people something to connect to by sharing your personal side “Instagram CEO: Android app on the way: http://bit.ly/uNhSTL” #WorkConf @tamccann
- 21. Secret #10 – Optimize your digital environment Use startup scripts and browser tabs (Chrome + Startup) to maximize productivity and facilitate effortless social connections: • Gist • Skype • Tweetdeck • Timely • Summify • Fellowup • TextExpander / • Mingly ActiveWords • Tungle • Linkedin • Cardmunch • Quora #WorkConf @tamccann
- 22. Bonus Tip – Buy drinks for friends You know that guy at the bar who’s always surrounded by friends and contacts? Be that guy! • Follow important people on Twitter and when you are in their towns, invite them out for drinks • Invite another person who these digital contacts should all meet • Host a themed dinner (e.g. Defrag dinners) that they’re sure to remember #WorkConf @tamccann
- 23. Happy to connect, let me know if I can help…Thanks.
Notas del editor
- Quote from Mashable article: http://mashable.com/2011/02/01/influencer-marketing/Photo: http://www.businessnewstreasure.com/relationship-marketing.html
- People can’t connect with you if you aren’t actively putting yourself out there. Take advantage of opportunities to make yourself public – online and offline – throughout your industry.To be seen as a super-connecter and maximize your public exposure within your industry, interact with people through multiple channels.Tweet: Super-connecters know how to maximize engagement in the online & offline worlds to boost their public profiles - do you?
- http://www.comscore.com/Press_Events/Press_Releases/2011/8/comScore_Releases_July_2011_U.S._Online_Video_RankingsTwitter, blogs and video content shared through Youtube and other similar sites give us a digital footprint that allows us to demonstrate our expertise in our fields. Take full advantage of this potential by sharing content and connections that establish you as an authority figure or thought leader in your niche.Tweet: Are you a "thought leader"? If not, use your digital content and connections to establish yourself as an authority!
- 178 million U.S. Internet users watched online video content in June [2011] for an average of 16.8 hours per viewer via @comscore
- Whenever you can help people solve their problems, you create a positive association with your brand in their minds. There are plenty of opportunities to do this online through existing sites like Slideshare, LinkedIn and Quora. Even searching Facebook and Twitter for questions that are relevant to your industry can uncover chances to share your expertise and ideas and increase the perceived value of your brand.Tweet: True experts share knowledge freely, which is why super-connecters are known for conveying helpful ideas and insight.
- http://smallbiztrends.com/2011/04/face-to-face-meetings-matter.htmlSTUDY: http://www.hotelschool.cornell.edu/research/chr/pubs/perspective/perspective-15297.htmlIt’s easy to hide behind a digital façade, but true experts and super-connecters recognize the value of face-to-face communications. In fact, convey complex ideas can often be done more effectively in person than through text-based communication on the internet. As an added bonus, new technological tools make it possible to connect with people in real-time, no matter what the distance between parties.Tweet: Super-connecters know the value of face-to-face communications and use powerful tools to drive personal interactions.
- http://smallbiztrends.com/2011/04/face-to-face-meetings-matter.htmlSTUDY: http://www.hotelschool.cornell.edu/research/chr/pubs/perspective/perspective-15297.html
- In our multi-tasking culture, we lose out on a lot of vital information by not listening thoroughly. Make a priority to become an active listener and you’ll be able to quickly pick up on how you can help people in your immediate network and in your industry’s wider community. When conducting in-person meetings, ask how you can help, actually listen to the response and then determine right away who can best help this person. Online, make use of tools like Gist and Tweetdeck to identify needs and respond with relevant resources.Tweet: When was the last time you truly listened? Super-connecters know how important this skill is in building relationships.
- Conferences aren’t just an excuse to get away from your office every once in a while – they can be important opportunities to meet and connect with new key contacts. Ideally, they’re great environments to learn the new skills that will improve your business or performance, so be sure the conferences you’re thinking about attending have strong programs that will meet your needs.
- This isn’t high school – so don’t sit in the back of the conference hall and goof off! Be attentive and prepared. Since you never know who you’ll run into, have your elevator list ready to pitch to the target attendees you swiped off the press lists. But besides trying to connect with industry big-wigs, keep your ears open for up-and-comers who are contributing interesting things to the discussion. Connect with both of these groups on a deeper level by meeting up for coffee or more formal dinners outside of conference sessions.Tweet: Conferences aren't just for escaping the office. Here's how super-connectors maximize the value of these events...
- The 24 hours after you meet a new contact represent an important window in which your first impression is still strong, which is why it’s important to follow up with appropriate action so that this new contact doesn’t forget you. Utilize technological tools like online business card programs and template text tools to make this process as easy as possible. Finally, set yourself up for future success by making specific introductions and planning for future follow up to ensure the connection doesn’t lag.Tweet: Conferences aren't just for escaping the office. Here's how super-connectors maximize the value of these events...
- Quote from TechCrunch: http://techcrunch.com/2011/10/23/9-skills-super-connector/At some point in your career, you’ll make a new contact that you know would benefit another one of your connections, whether through business opportunities, potential mentorships or simply shared common interests. In these cases, make introductions using email, Twitter, LinkedIn or any other appropriate tools, being sure to include a quick snippet on why you believe the relationship would be mutually beneficial. Finding ways to help others make positive connections increases the size of your own network and comes back to you in one way or another.Tweet: The art of making connections is one of the toughest skills to master, but it can substantially impact your business.
- When creating content for your blog, Twitter stream, Facebook fan page or other social networking profile, consider the “5:3:2” ratio, which allows you to demonstrate both your mastery of industry issues along with the personal qualities that people will connect to. Balancing posts about your industry with updates on your product and personal life creates a rounder, more detailed public persona that people can engage with.Tweet: Ever heard of the "5:3:2" rule? If not, it's a great way to increase your perceived authority and create a public persona
- When creating content for your blog, Twitter stream, Facebook fan page or other social networking profile, consider the “5:3:2” ratio, which allows you to demonstrate both your mastery of industry issues along with the personal qualities that people will connect to. Balancing posts about your industry with updates on your product and personal life creates a rounder, more detailed public persona that people can engage with.Tweet: Ever heard of the "5:3:2" rule? If not, it's a great way to increase your perceived authority and create a public persona
- http://blog.gist.com/wp-content/uploads/2011/10/11-08-30_Gist_Toolkit_final-2.pngCreating social connections is much easier if you set your digital environment up to facilitate these activities. By automatically launching certain tools when you start your browser, you’ll take the effort out of loading each individual program that you need to use to conduct this social work. The list above represents some of my personal suggestions, although the tools you use and how you prioritize them will take some effort to figure out.Tweet: Launching the following social tools automatically when starting your browser helps make facilitating connections easier.
- If there’s a better way to make connections than over a friendly drink in a local bar or brewpub, I don’t know what it is. It’s a low stress environment where people let down their guards and become more open to making connections and thinking outside the box. To use this strategy to your advantage, target people you’d like to connect with on Twitter and offer to take them out whenever you’re in their towns. It’s a great way to form lasting friendships, as well as valuable business partnerships.Tweet: Bars - Not just for blind dates and football games anymore! Here's how to use them in your quest for business connections...