15. Words are design too…
Tell people what to do (e.g. search)
Do not duplicate what is already there
Focus on associations (their friends name)
Don’t make me think about what to say
31. Tomorrow you should do…
Expand your thoughts to include more screens
Shrink what you want to build/screen
Discover the emotional moments of value
Review all the words in your apps
Blend in social actions, add friends
Refocus on email, alerts and notifications
Then do less again
32. « We know now that the
source of wealth is
something specifically
human : knowledge.
Applied to tasks that
we already know how
to do, it becomes
'productivity'. Applied
to tasks that are new
and different we call it
'innovation'. Only
knowledge allows us to
achieve these two
goals. » @tamccann
gist.com/tamccann
Peter Drucker
#iwillbeatthepartytonight of the XXIst Century-1999
Management challenges