SlideShare una empresa de Scribd logo

Accelerating your corporate reputation with social media: transform your business

•Descargar como PPTX, PDF•
•
Tamera Kremer
Tamera Kremer
EmpresarialesTecnología
1 de 42
Accelerating your corporate reputation with social media: transform your business Tamera Kremer Partner – Strategic Consulting teehan+lax October 27, 2009
Agenda Communications Structure
People are social. And opinionated.
The Brave New World of Communications
Social media are an eco-system
Reputation is not just marketing or message management… Your organization, people, and processes are what customers experience everyday
What is the one rule of social communications? Be human.
L.E.T. GO
Why integrate social communications? Customer service Relationships R&D HR Sales Awareness Mobilization ETC.
In the real-time, hyper-connected world your reputation is what other people say it is. 24/7.
* Posted October 24, 2009
@ComcastCares *posted October 24, 2009
1,833,502 Unique Visitors/ mnth* *Compete.com data (avg. uniques to Sept 2009)
Transformation takes time, effort, and experimentation
“Dell Hell” ~ Jeff Jarvis sets off a firestorm against Dell Customer Service
The Idea Storm
Dell’s current community team driving >$3mm in sales through direct interactions
Two members of the Dell Twitter team
Would you speak to me that way if we met at a baseball game?Let go of marketing speak. No one is listening.
Starbucks: Reaching out & getting new ideas
Molson: Engaging
WWF: raising awareness & driving action * 24,958 Earth Hour blogs * 223,000 + fans on Facebook YouTube video
Telling your story What makes you unique? What value can you add? What do other people think about you? Who is passionate about you? Your website is your hub and the social web are the spokes
Prepare to Change. Develop policies and guidelines for employee communications
U.S. Air Force
Social Media Guidelines - IBM
When something goes awry, having structure in place makes a difference…
TSA blog response to recent online storm Original post on popular blog Same day response by TSA on their blog
Things to consider in developing guidelines Internal: What are the rules of engagement for employees? How will you operationalize with various departments? External: How will you engage with various members of the public? Feedback loops: How will you incorporate and distill feedback? What are the best practices that should be incorporated (SEO, Tagging, Commenting, etc)
Be Useful.
Above All, Be HUMAN.
L.E.T. GO
Listen / Learn Find out what people think about, care about, talk about Learn what you are doing right and wrong Discover new ideas Where are people talking? What do they think about you? Are there stories you didn’t know about?
Engage Figure out what you have to add that brings value Find the people internally who are passionate and let them connect Embrace the chaos Internalize feedback Experiment & think integration You aren’t IN control, but you still HAVE some control
Transform Evolution isn’t static. “… [social media is] about sellers, business partners, product development, customer support/service in a holistic fashion, it also brings in market intelligence and all elements of marketing and public relations” – Sandy Carter, VP Software Groups, IBM
The ebb and flow…
Campaign mentalities don’t translate if you aren’t truly involved in the daily interactions Sometimes your brand will be up, sometimes down. That’s life. Real relationships require effort, but also deliver meaningful rewards
Measure your efforts How is all this engagement and direct interaction treating you? Is it all just buzz and chatter or is it driving the bottom line? Use a combination of data to determine your impact – analytics, social monitoring, email data, purchase data, etc.
At the end of the day if you do something right or wrong people will talk about you online… Are you going to be there participating?
Where you can find me Website: www.teehanlax.comEmail: tamera@teehanlax.comBlog: http://3i.wildfirestrategy.comTwitter: www.twitter.com/tameraLinkedIn: www.linkedin.com/in/tamerakremerFacebook: www.facebook.com/tamerakSusCamp: www.sustainabilitycamp.org… and a myriad of other places!
Credits http://www.commoncraft.com/socialmedia http://www.flickr.com/photos/newformula/1826204301/ http://www.globalnerdy.com/2008/12/30/the-air-forces-rules-of-engagement-for-blogging/ http://www.mybottlesup.com/tsa-agents-took-my-son/ http://www.tsa.gov/blog/2009/10/response-to-tsa-agents-took-my-son.html http://www.ideastorm.com/ http://www.ibm.com/blogs/zz/en/guidelines.html http://blog.molson.com/community/ http://davejones.ca/blog/2009/10/24/lets-go-to-the-video-tape-bloggers-complaint-exposed-as-hype.html http://mystarbucksidea.force.com/ideaHome http://www.buzzmachine.com/archives/cat_dell.html http://www.marketingprofs.com/marketing/online-seminars/224 http://www.youtube.com/watch?v=1CRs-7lRlPo

Recomendados

How has social media impacted consumer behavior
How has social media impacted consumer behaviorHow has social media impacted consumer behavior
How has social media impacted consumer behaviorraloul
 
Corporate Social Media Strategy
Corporate Social Media StrategyCorporate Social Media Strategy
Corporate Social Media StrategyCT Moore
 
Sm Survey Ebook0910
Sm Survey Ebook0910Sm Survey Ebook0910
Sm Survey Ebook0910Zizzo Group
 
Clear Verve Social Media University Presentation
Clear Verve Social Media University PresentationClear Verve Social Media University Presentation
Clear Verve Social Media University PresentationZizzo Group
 
Community Management vs Social Media Management - Whats The Difference?
Community Management vs Social Media Management - Whats The Difference? Community Management vs Social Media Management - Whats The Difference?
Community Management vs Social Media Management - Whats The Difference? Dan Spicer
 
SOCIAL MEDIA STRATEGY | Steve Latham
SOCIAL MEDIA STRATEGY | Steve LathamSOCIAL MEDIA STRATEGY | Steve Latham
SOCIAL MEDIA STRATEGY | Steve LathamEncore Media Metrics
 
Social Media Care-Community Management Guidelines
Social Media Care-Community Management GuidelinesSocial Media Care-Community Management Guidelines
Social Media Care-Community Management GuidelinesWayne Njaaga
 
Social Media and Its Impact on Consumer Behavior
Social Media and Its Impact on Consumer BehaviorSocial Media and Its Impact on Consumer Behavior
Social Media and Its Impact on Consumer BehaviorDeep Focus
 

Recomendados

How has social media impacted consumer behavior
How has social media impacted consumer behaviorHow has social media impacted consumer behavior
How has social media impacted consumer behaviorraloul
 
Corporate Social Media Strategy
Corporate Social Media StrategyCorporate Social Media Strategy
Corporate Social Media StrategyCT Moore
 
Sm Survey Ebook0910
Sm Survey Ebook0910Sm Survey Ebook0910
Sm Survey Ebook0910Zizzo Group
 
Clear Verve Social Media University Presentation
Clear Verve Social Media University PresentationClear Verve Social Media University Presentation
Clear Verve Social Media University PresentationZizzo Group
 
Community Management vs Social Media Management - Whats The Difference?
Community Management vs Social Media Management - Whats The Difference? Community Management vs Social Media Management - Whats The Difference?
Community Management vs Social Media Management - Whats The Difference? Dan Spicer
 
SOCIAL MEDIA STRATEGY | Steve Latham
SOCIAL MEDIA STRATEGY | Steve LathamSOCIAL MEDIA STRATEGY | Steve Latham
SOCIAL MEDIA STRATEGY | Steve LathamEncore Media Metrics
 
Social Media Care-Community Management Guidelines
Social Media Care-Community Management GuidelinesSocial Media Care-Community Management Guidelines
Social Media Care-Community Management GuidelinesWayne Njaaga
 
Social Media and Its Impact on Consumer Behavior
Social Media and Its Impact on Consumer BehaviorSocial Media and Its Impact on Consumer Behavior
Social Media and Its Impact on Consumer BehaviorDeep Focus
 
Social Strategy: Getting Your Company Ready
Social Strategy: Getting Your Company ReadySocial Strategy: Getting Your Company Ready
Social Strategy: Getting Your Company ReadyJeremiah Owyang
 
A Roadmap to Building Online Community
A Roadmap to Building Online CommunityA Roadmap to Building Online Community
A Roadmap to Building Online CommunityLeader Networks
 
Reputation Management in Social Media
Reputation Management in Social MediaReputation Management in Social Media
Reputation Management in Social MediaMartin Edic
 
The Rise of the Social Customer and their Impact on Business
The Rise of the Social Customer and their Impact on BusinessThe Rise of the Social Customer and their Impact on Business
The Rise of the Social Customer and their Impact on BusinessMeltwater Group
 
Kreative.asia Refining the ROI Equation
Kreative.asia Refining the ROI EquationKreative.asia Refining the ROI Equation
Kreative.asia Refining the ROI EquationEsther Lim
 
Kreative.Asia: Constructing Scalable Social Business Practices & communities
Kreative.Asia: Constructing Scalable Social Business Practices & communitiesKreative.Asia: Constructing Scalable Social Business Practices & communities
Kreative.Asia: Constructing Scalable Social Business Practices & communitiesEsther Lim
 
Meltwater Buzz: Social Media Monitoring
Meltwater Buzz: Social Media MonitoringMeltwater Buzz: Social Media Monitoring
Meltwater Buzz: Social Media MonitoringMeltwater Group
 
Social Media Marketing Shahzad Khan
Social Media Marketing Shahzad KhanSocial Media Marketing Shahzad Khan
Social Media Marketing Shahzad KhanShahzad Khan
 
Social Media - An Introduction
Social Media - An IntroductionSocial Media - An Introduction
Social Media - An IntroductionSriram Srinivasan
 
ComBlu State of Online Communities 2010
ComBlu State of Online Communities 2010ComBlu State of Online Communities 2010
ComBlu State of Online Communities 2010ComBlu, Inc.
 
Bus450 Social Media Human Resource Management
Bus450 Social Media Human Resource ManagementBus450 Social Media Human Resource Management
Bus450 Social Media Human Resource ManagementSimon Fraser University
 
Thoughts On The Future Of Social Media
Thoughts On The Future Of Social MediaThoughts On The Future Of Social Media
Thoughts On The Future Of Social MediaBrian Cavoli
 
Gaining and Maintaining a Competitive Advantage with SOCIAL MEDIA (WSI - Cyprus)
Gaining and Maintaining a Competitive Advantage with SOCIAL MEDIA (WSI - Cyprus)Gaining and Maintaining a Competitive Advantage with SOCIAL MEDIA (WSI - Cyprus)
Gaining and Maintaining a Competitive Advantage with SOCIAL MEDIA (WSI - Cyprus)WSI (Cyprus)
 
eCairn - Opportunity
eCairn - OpportunityeCairn - Opportunity
eCairn - OpportunityeCairn Inc.
 
Who says HR and social media can't be friends?
Who says HR and social media can't be friends?Who says HR and social media can't be friends?
Who says HR and social media can't be friends?Kristen Vang
 
Howard Parry-Husbands - POI Presentation
Howard Parry-Husbands - POI PresentationHoward Parry-Husbands - POI Presentation
Howard Parry-Husbands - POI PresentationRoss Dawson
 
Digital Tattoo Workshop for VPL
Digital Tattoo Workshop for VPLDigital Tattoo Workshop for VPL
Digital Tattoo Workshop for VPLUniversity of British Columbia
 
ASMI Keynote
ASMI KeynoteASMI Keynote
ASMI KeynoteBrian Cavoli
 
NEHRA Social Staffing Presentation
NEHRA Social Staffing PresentationNEHRA Social Staffing Presentation
NEHRA Social Staffing PresentationJCSI
 
The User Experience is Your Brand
The User Experience is Your BrandThe User Experience is Your Brand
The User Experience is Your BrandDrew Diskin
 
The importance of Social Media on Corporate Reputation
The importance of Social Media on Corporate ReputationThe importance of Social Media on Corporate Reputation
The importance of Social Media on Corporate ReputationDilara Adaylar
 
Social media era
Social media eraSocial media era
Social media erayan mok
 

Más contenido relacionado

La actualidad más candente

Social Strategy: Getting Your Company Ready
Social Strategy: Getting Your Company ReadySocial Strategy: Getting Your Company Ready
Social Strategy: Getting Your Company ReadyJeremiah Owyang
 
A Roadmap to Building Online Community
A Roadmap to Building Online CommunityA Roadmap to Building Online Community
A Roadmap to Building Online CommunityLeader Networks
 
Reputation Management in Social Media
Reputation Management in Social MediaReputation Management in Social Media
Reputation Management in Social MediaMartin Edic
 
The Rise of the Social Customer and their Impact on Business
The Rise of the Social Customer and their Impact on BusinessThe Rise of the Social Customer and their Impact on Business
The Rise of the Social Customer and their Impact on BusinessMeltwater Group
 
Kreative.asia Refining the ROI Equation
Kreative.asia Refining the ROI EquationKreative.asia Refining the ROI Equation
Kreative.asia Refining the ROI EquationEsther Lim
 
Kreative.Asia: Constructing Scalable Social Business Practices & communities
Kreative.Asia: Constructing Scalable Social Business Practices & communitiesKreative.Asia: Constructing Scalable Social Business Practices & communities
Kreative.Asia: Constructing Scalable Social Business Practices & communitiesEsther Lim
 
Meltwater Buzz: Social Media Monitoring
Meltwater Buzz: Social Media MonitoringMeltwater Buzz: Social Media Monitoring
Meltwater Buzz: Social Media MonitoringMeltwater Group
 
Social Media Marketing Shahzad Khan
Social Media Marketing Shahzad KhanSocial Media Marketing Shahzad Khan
Social Media Marketing Shahzad KhanShahzad Khan
 
Social Media - An Introduction
Social Media - An IntroductionSocial Media - An Introduction
Social Media - An IntroductionSriram Srinivasan
 
ComBlu State of Online Communities 2010
ComBlu State of Online Communities 2010ComBlu State of Online Communities 2010
ComBlu State of Online Communities 2010ComBlu, Inc.
 
Bus450 Social Media Human Resource Management
Bus450 Social Media Human Resource ManagementBus450 Social Media Human Resource Management
Bus450 Social Media Human Resource ManagementSimon Fraser University
 
Thoughts On The Future Of Social Media
Thoughts On The Future Of Social MediaThoughts On The Future Of Social Media
Thoughts On The Future Of Social MediaBrian Cavoli
 
Gaining and Maintaining a Competitive Advantage with SOCIAL MEDIA (WSI - Cyprus)
Gaining and Maintaining a Competitive Advantage with SOCIAL MEDIA (WSI - Cyprus)Gaining and Maintaining a Competitive Advantage with SOCIAL MEDIA (WSI - Cyprus)
Gaining and Maintaining a Competitive Advantage with SOCIAL MEDIA (WSI - Cyprus)WSI (Cyprus)
 
eCairn - Opportunity
eCairn - OpportunityeCairn - Opportunity
eCairn - OpportunityeCairn Inc.
 
Who says HR and social media can't be friends?
Who says HR and social media can't be friends?Who says HR and social media can't be friends?
Who says HR and social media can't be friends?Kristen Vang
 
Howard Parry-Husbands - POI Presentation
Howard Parry-Husbands - POI PresentationHoward Parry-Husbands - POI Presentation
Howard Parry-Husbands - POI PresentationRoss Dawson
 
NEHRA Social Staffing Presentation
NEHRA Social Staffing PresentationNEHRA Social Staffing Presentation
NEHRA Social Staffing PresentationJCSI
 
The User Experience is Your Brand
The User Experience is Your BrandThe User Experience is Your Brand
The User Experience is Your BrandDrew Diskin
 

La actualidad más candente (20)

Social Strategy: Getting Your Company Ready
Social Strategy: Getting Your Company ReadySocial Strategy: Getting Your Company Ready
Social Strategy: Getting Your Company Ready
 
A Roadmap to Building Online Community
A Roadmap to Building Online CommunityA Roadmap to Building Online Community
A Roadmap to Building Online Community
 
Reputation Management in Social Media
Reputation Management in Social MediaReputation Management in Social Media
Reputation Management in Social Media
 
The Rise of the Social Customer and their Impact on Business
The Rise of the Social Customer and their Impact on BusinessThe Rise of the Social Customer and their Impact on Business
The Rise of the Social Customer and their Impact on Business
 
Kreative.asia Refining the ROI Equation
Kreative.asia Refining the ROI EquationKreative.asia Refining the ROI Equation
Kreative.asia Refining the ROI Equation
 
Kreative.Asia: Constructing Scalable Social Business Practices & communities
Kreative.Asia: Constructing Scalable Social Business Practices & communitiesKreative.Asia: Constructing Scalable Social Business Practices & communities
Kreative.Asia: Constructing Scalable Social Business Practices & communities
 
Meltwater Buzz: Social Media Monitoring
Meltwater Buzz: Social Media MonitoringMeltwater Buzz: Social Media Monitoring
Meltwater Buzz: Social Media Monitoring
 
Social Media Marketing Shahzad Khan
Social Media Marketing Shahzad KhanSocial Media Marketing Shahzad Khan
Social Media Marketing Shahzad Khan
 
Social Media - An Introduction
Social Media - An IntroductionSocial Media - An Introduction
Social Media - An Introduction
 
ComBlu State of Online Communities 2010
ComBlu State of Online Communities 2010ComBlu State of Online Communities 2010
ComBlu State of Online Communities 2010
 
Bus450 Social Media Human Resource Management
Bus450 Social Media Human Resource ManagementBus450 Social Media Human Resource Management
Bus450 Social Media Human Resource Management
 
Thoughts On The Future Of Social Media
Thoughts On The Future Of Social MediaThoughts On The Future Of Social Media
Thoughts On The Future Of Social Media
 
Gaining and Maintaining a Competitive Advantage with SOCIAL MEDIA (WSI - Cyprus)
Gaining and Maintaining a Competitive Advantage with SOCIAL MEDIA (WSI - Cyprus)Gaining and Maintaining a Competitive Advantage with SOCIAL MEDIA (WSI - Cyprus)
Gaining and Maintaining a Competitive Advantage with SOCIAL MEDIA (WSI - Cyprus)
 
eCairn - Opportunity
eCairn - OpportunityeCairn - Opportunity
eCairn - Opportunity
 
Who says HR and social media can't be friends?
Who says HR and social media can't be friends?Who says HR and social media can't be friends?
Who says HR and social media can't be friends?
 
Howard Parry-Husbands - POI Presentation
Howard Parry-Husbands - POI PresentationHoward Parry-Husbands - POI Presentation
Howard Parry-Husbands - POI Presentation
 
Digital Tattoo Workshop for VPL
Digital Tattoo Workshop for VPLDigital Tattoo Workshop for VPL
Digital Tattoo Workshop for VPL
 
ASMI Keynote
ASMI KeynoteASMI Keynote
ASMI Keynote
 
NEHRA Social Staffing Presentation
NEHRA Social Staffing PresentationNEHRA Social Staffing Presentation
NEHRA Social Staffing Presentation
 
The User Experience is Your Brand
The User Experience is Your BrandThe User Experience is Your Brand
The User Experience is Your Brand
 

Destacado

The importance of Social Media on Corporate Reputation
The importance of Social Media on Corporate ReputationThe importance of Social Media on Corporate Reputation
The importance of Social Media on Corporate ReputationDilara Adaylar
 
Social media era
Social media eraSocial media era
Social media erayan mok
 
why any company should use social media?
why any company should use social media?why any company should use social media?
why any company should use social media?brieuc
 
Corporate reputation in the social world
Corporate reputation in the social worldCorporate reputation in the social world
Corporate reputation in the social worldTamera Kremer
 
Waking up in the Post Social Media Era
Waking up in the Post Social Media EraWaking up in the Post Social Media Era
Waking up in the Post Social Media EraNick Decrock
 
Grouping Social Media Monitoring Tools - Part 1
Grouping Social Media Monitoring Tools - Part 1Grouping Social Media Monitoring Tools - Part 1
Grouping Social Media Monitoring Tools - Part 1Replise.com
 
Connect : inform : influence - Social media and corporate reputation by Cath...
Connect : inform : influence - Social media and corporate reputation by Cath...Connect : inform : influence - Social media and corporate reputation by Cath...
Connect : inform : influence - Social media and corporate reputation by Cath...Addison Group
 

Destacado (10)

The importance of Social Media on Corporate Reputation
The importance of Social Media on Corporate ReputationThe importance of Social Media on Corporate Reputation
The importance of Social Media on Corporate Reputation
 
Social media era
Social media eraSocial media era
Social media era
 
why any company should use social media?
why any company should use social media?why any company should use social media?
why any company should use social media?
 
Corporate reputation in the social world
Corporate reputation in the social worldCorporate reputation in the social world
Corporate reputation in the social world
 
Waking up in the Post Social Media Era
Waking up in the Post Social Media EraWaking up in the Post Social Media Era
Waking up in the Post Social Media Era
 
Grouping Social Media Monitoring Tools - Part 1
Grouping Social Media Monitoring Tools - Part 1Grouping Social Media Monitoring Tools - Part 1
Grouping Social Media Monitoring Tools - Part 1
 
Connect : inform : influence - Social media and corporate reputation by Cath...
Connect : inform : influence - Social media and corporate reputation by Cath...Connect : inform : influence - Social media and corporate reputation by Cath...
Connect : inform : influence - Social media and corporate reputation by Cath...
 
2016 Digital Yearbook
2016 Digital Yearbook2016 Digital Yearbook
2016 Digital Yearbook
 
Digital in 2017 Global Overview
Digital in 2017 Global OverviewDigital in 2017 Global Overview
Digital in 2017 Global Overview
 
Digital in 2016
Digital in 2016Digital in 2016
Digital in 2016
 

Similar a Accelerating your corporate reputation with social media: transform your business

Tamera Kremer - The Social Tools Won't Save You
Tamera Kremer - The Social Tools Won't Save YouTamera Kremer - The Social Tools Won't Save You
Tamera Kremer - The Social Tools Won't Save YouRefresh Events
 
The Social Tools Won't Save You
The Social Tools Won't Save YouThe Social Tools Won't Save You
The Social Tools Won't Save YouTamera Kremer
 
Conversations Aren't Marketing
Conversations Aren't MarketingConversations Aren't Marketing
Conversations Aren't MarketingChris Heuer
 
Social Media Marketing
Social Media MarketingSocial Media Marketing
Social Media MarketingCarla Hale
 
Enterprise Customer Relationship Management
Enterprise Customer Relationship ManagementEnterprise Customer Relationship Management
Enterprise Customer Relationship ManagementConvergeEnterprise
 
You+Your Corporation+Your Customers
You+Your Corporation+Your CustomersYou+Your Corporation+Your Customers
You+Your Corporation+Your CustomersTim Brunelle
 
Standing Out from the Crowd with Digital Marketing
Standing Out from the Crowd with Digital MarketingStanding Out from the Crowd with Digital Marketing
Standing Out from the Crowd with Digital MarketingChristian Buckley
 
Standing Out from the Crowd with Digital Marketing
Standing Out from the Crowd with Digital MarketingStanding Out from the Crowd with Digital Marketing
Standing Out from the Crowd with Digital MarketingChristian Buckley
 
Intro to social media - YTA Peer Group Presentation
Intro to social media - YTA Peer Group PresentationIntro to social media - YTA Peer Group Presentation
Intro to social media - YTA Peer Group PresentationAmplifi
 
Social CRM DeMystified: The Business & Customer Benefits
Social CRM DeMystified: The Business & Customer Benefits Social CRM DeMystified: The Business & Customer Benefits
Social CRM DeMystified: The Business & Customer Benefits Mzinga
 
How to Build a Brand in the Age of Social Media
How to Build a Brand in the Age of Social MediaHow to Build a Brand in the Age of Social Media
How to Build a Brand in the Age of Social MediaAtlas Integrated
 
Measuring Enterprise Social & O365 - DSMLF Article
Measuring Enterprise Social & O365 - DSMLF ArticleMeasuring Enterprise Social & O365 - DSMLF Article
Measuring Enterprise Social & O365 - DSMLF ArticleSteve Crompton
 
Deluxe/Risdall Social Media Marketing Webinar Presentation
Deluxe/Risdall Social Media Marketing Webinar PresentationDeluxe/Risdall Social Media Marketing Webinar Presentation
Deluxe/Risdall Social Media Marketing Webinar PresentationDeluxe Corporation
 
Social enterprise final pdf
Social enterprise final pdfSocial enterprise final pdf
Social enterprise final pdfEnvano
 
Facebook, Twitter & Online Communities
Facebook, Twitter & Online CommunitiesFacebook, Twitter & Online Communities
Facebook, Twitter & Online CommunitiesJuliann Grant
 
Social Media's Influence on Project Management
Social Media's Influence on Project ManagementSocial Media's Influence on Project Management
Social Media's Influence on Project ManagementAdam Blau
 
Social Media For Professionals
Social Media For ProfessionalsSocial Media For Professionals
Social Media For ProfessionalsHareesh Tibrewala
 
Social PR conference; how to survive and thrive in a world of real time commu...
Social PR conference; how to survive and thrive in a world of real time commu...Social PR conference; how to survive and thrive in a world of real time commu...
Social PR conference; how to survive and thrive in a world of real time commu...Laurence Borel
 

Similar a Accelerating your corporate reputation with social media: transform your business (20)

Tamera Kremer - The Social Tools Won't Save You
Tamera Kremer - The Social Tools Won't Save YouTamera Kremer - The Social Tools Won't Save You
Tamera Kremer - The Social Tools Won't Save You
 
The Social Tools Won't Save You
The Social Tools Won't Save YouThe Social Tools Won't Save You
The Social Tools Won't Save You
 
Conversations Aren't Marketing
Conversations Aren't MarketingConversations Aren't Marketing
Conversations Aren't Marketing
 
Social Media Marketing
Social Media MarketingSocial Media Marketing
Social Media Marketing
 
Enterprise Customer Relationship Management
Enterprise Customer Relationship ManagementEnterprise Customer Relationship Management
Enterprise Customer Relationship Management
 
You+Your Corporation+Your Customers
You+Your Corporation+Your CustomersYou+Your Corporation+Your Customers
You+Your Corporation+Your Customers
 
Standing Out from the Crowd with Digital Marketing
Standing Out from the Crowd with Digital MarketingStanding Out from the Crowd with Digital Marketing
Standing Out from the Crowd with Digital Marketing
 
Standing Out from the Crowd with Digital Marketing
Standing Out from the Crowd with Digital MarketingStanding Out from the Crowd with Digital Marketing
Standing Out from the Crowd with Digital Marketing
 
Intro to social media - YTA Peer Group Presentation
Intro to social media - YTA Peer Group PresentationIntro to social media - YTA Peer Group Presentation
Intro to social media - YTA Peer Group Presentation
 
Social CRM by Jacob Morgan
Social CRM by Jacob MorganSocial CRM by Jacob Morgan
Social CRM by Jacob Morgan
 
Social CRM DeMystified: The Business & Customer Benefits
Social CRM DeMystified: The Business & Customer Benefits Social CRM DeMystified: The Business & Customer Benefits
Social CRM DeMystified: The Business & Customer Benefits
 
How to Build a Brand in the Age of Social Media
How to Build a Brand in the Age of Social MediaHow to Build a Brand in the Age of Social Media
How to Build a Brand in the Age of Social Media
 
Measuring Enterprise Social & O365 - DSMLF Article
Measuring Enterprise Social & O365 - DSMLF ArticleMeasuring Enterprise Social & O365 - DSMLF Article
Measuring Enterprise Social & O365 - DSMLF Article
 
Deluxe/Risdall Social Media Marketing Webinar Presentation
Deluxe/Risdall Social Media Marketing Webinar PresentationDeluxe/Risdall Social Media Marketing Webinar Presentation
Deluxe/Risdall Social Media Marketing Webinar Presentation
 
Social enterprise final pdf
Social enterprise final pdfSocial enterprise final pdf
Social enterprise final pdf
 
Facebook, Twitter & Online Communities
Facebook, Twitter & Online CommunitiesFacebook, Twitter & Online Communities
Facebook, Twitter & Online Communities
 
Social Media's Influence on Project Management
Social Media's Influence on Project ManagementSocial Media's Influence on Project Management
Social Media's Influence on Project Management
 
Getting It Jobs In Social Media
Getting It Jobs In Social MediaGetting It Jobs In Social Media
Getting It Jobs In Social Media
 
Social Media For Professionals
Social Media For ProfessionalsSocial Media For Professionals
Social Media For Professionals
 
Social PR conference; how to survive and thrive in a world of real time commu...
Social PR conference; how to survive and thrive in a world of real time commu...Social PR conference; how to survive and thrive in a world of real time commu...
Social PR conference; how to survive and thrive in a world of real time commu...
 

Más de Tamera Kremer

Getting started in the social web: Government 2.0
Getting started in the social web: Government 2.0Getting started in the social web: Government 2.0
Getting started in the social web: Government 2.0Tamera Kremer
 
My Charity Connects: SEM/ SEO 101
My Charity Connects: SEM/ SEO 101My Charity Connects: SEM/ SEO 101
My Charity Connects: SEM/ SEO 101Tamera Kremer
 
Leveraging Twitter In The Workplace
Leveraging Twitter In The WorkplaceLeveraging Twitter In The Workplace
Leveraging Twitter In The WorkplaceTamera Kremer
 
The Power of Social Bookmarking - SES NYC 2008
The Power of Social Bookmarking - SES NYC 2008The Power of Social Bookmarking - SES NYC 2008
The Power of Social Bookmarking - SES NYC 2008Tamera Kremer
 
Building Effective WOM - One Size Doesn't Fit All
Building Effective WOM - One Size Doesn't Fit AllBuilding Effective WOM - One Size Doesn't Fit All
Building Effective WOM - One Size Doesn't Fit AllTamera Kremer
 

Más de Tamera Kremer (6)

Tps response_RFP
Tps response_RFPTps response_RFP
Tps response_RFP
 
Getting started in the social web: Government 2.0
Getting started in the social web: Government 2.0Getting started in the social web: Government 2.0
Getting started in the social web: Government 2.0
 
My Charity Connects: SEM/ SEO 101
My Charity Connects: SEM/ SEO 101My Charity Connects: SEM/ SEO 101
My Charity Connects: SEM/ SEO 101
 
Leveraging Twitter In The Workplace
Leveraging Twitter In The WorkplaceLeveraging Twitter In The Workplace
Leveraging Twitter In The Workplace
 
The Power of Social Bookmarking - SES NYC 2008
The Power of Social Bookmarking - SES NYC 2008The Power of Social Bookmarking - SES NYC 2008
The Power of Social Bookmarking - SES NYC 2008
 
Building Effective WOM - One Size Doesn't Fit All
Building Effective WOM - One Size Doesn't Fit AllBuilding Effective WOM - One Size Doesn't Fit All
Building Effective WOM - One Size Doesn't Fit All
 

Último

A305_A2_file_Batkhuu progress report.pdf
A305_A2_file_Batkhuu progress report.pdfA305_A2_file_Batkhuu progress report.pdf
A305_A2_file_Batkhuu progress report.pdftbatkhuu1
 
Mondelez State of Snacking and Future Trends 2023
Mondelez State of Snacking and Future Trends 2023Mondelez State of Snacking and Future Trends 2023
Mondelez State of Snacking and Future Trends 2023Neil Kimberley
 
VIP Call Girls Gandi Maisamma ( Hyderabad ) Phone 8250192130 | ₹5k To 25k Wit...
VIP Call Girls Gandi Maisamma ( Hyderabad ) Phone 8250192130 | ₹5k To 25k Wit...VIP Call Girls Gandi Maisamma ( Hyderabad ) Phone 8250192130 | ₹5k To 25k Wit...
VIP Call Girls Gandi Maisamma ( Hyderabad ) Phone 8250192130 | ₹5k To 25k Wit...Suhani Kapoor
 
0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdf0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdfRenandantas16
 
M.C Lodges -- Guest House in Jhang.
M.C Lodges -- Guest House in Jhang.M.C Lodges -- Guest House in Jhang.
M.C Lodges -- Guest House in Jhang.Aaiza Hassan
 
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...Dipal Arora
 
Regression analysis: Simple Linear Regression Multiple Linear Regression
Regression analysis: Simple Linear Regression Multiple Linear RegressionRegression analysis: Simple Linear Regression Multiple Linear Regression
Regression analysis: Simple Linear Regression Multiple Linear RegressionRavindra Nath Shukla
 
Insurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usageInsurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usageMatteo Carbone
 
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...amitlee9823
 
Boost the utilization of your HCL environment by reevaluating use cases and f...
Boost the utilization of your HCL environment by reevaluating use cases and f...Boost the utilization of your HCL environment by reevaluating use cases and f...
Boost the utilization of your HCL environment by reevaluating use cases and f...Roland Driesen
 
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...Aggregage
 
RSA Conference Exhibitor List 2024 - Exhibitors Data
RSA Conference Exhibitor List 2024 - Exhibitors DataRSA Conference Exhibitor List 2024 - Exhibitors Data
RSA Conference Exhibitor List 2024 - Exhibitors DataExhibitors Data
 
Best Basmati Rice Manufacturers in India
Best Basmati Rice Manufacturers in IndiaBest Basmati Rice Manufacturers in India
Best Basmati Rice Manufacturers in IndiaShree Krishna Exports
 
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876dlhescort
 
Call Girls In Panjim North Goa 9971646499 Genuine Service
Call Girls In Panjim North Goa 9971646499 Genuine ServiceCall Girls In Panjim North Goa 9971646499 Genuine Service
Call Girls In Panjim North Goa 9971646499 Genuine Serviceritikaroy0888
 
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...Any kyc Account
 
It will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 MayIt will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 MayNZSG
 
Call Girls in Gomti Nagar - 7388211116 - With room Service
Call Girls in Gomti Nagar - 7388211116 - With room ServiceCall Girls in Gomti Nagar - 7388211116 - With room Service
Call Girls in Gomti Nagar - 7388211116 - With room Servicediscovermytutordmt
 
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best ServicesMysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best ServicesDipal Arora
 
Progress Report - Oracle Database Analyst Summit
Progress Report - Oracle Database Analyst SummitProgress Report - Oracle Database Analyst Summit
Progress Report - Oracle Database Analyst SummitHolger Mueller
 

Último (20)

A305_A2_file_Batkhuu progress report.pdf
A305_A2_file_Batkhuu progress report.pdfA305_A2_file_Batkhuu progress report.pdf
A305_A2_file_Batkhuu progress report.pdf
 
Mondelez State of Snacking and Future Trends 2023
Mondelez State of Snacking and Future Trends 2023Mondelez State of Snacking and Future Trends 2023
Mondelez State of Snacking and Future Trends 2023
 
VIP Call Girls Gandi Maisamma ( Hyderabad ) Phone 8250192130 | ₹5k To 25k Wit...
VIP Call Girls Gandi Maisamma ( Hyderabad ) Phone 8250192130 | ₹5k To 25k Wit...VIP Call Girls Gandi Maisamma ( Hyderabad ) Phone 8250192130 | ₹5k To 25k Wit...
VIP Call Girls Gandi Maisamma ( Hyderabad ) Phone 8250192130 | ₹5k To 25k Wit...
 
0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdf0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdf
 
M.C Lodges -- Guest House in Jhang.
M.C Lodges -- Guest House in Jhang.M.C Lodges -- Guest House in Jhang.
M.C Lodges -- Guest House in Jhang.
 
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
 
Regression analysis: Simple Linear Regression Multiple Linear Regression
Regression analysis: Simple Linear Regression Multiple Linear RegressionRegression analysis: Simple Linear Regression Multiple Linear Regression
Regression analysis: Simple Linear Regression Multiple Linear Regression
 
Insurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usageInsurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usage
 
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
 
Boost the utilization of your HCL environment by reevaluating use cases and f...
Boost the utilization of your HCL environment by reevaluating use cases and f...Boost the utilization of your HCL environment by reevaluating use cases and f...
Boost the utilization of your HCL environment by reevaluating use cases and f...
 
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
 
RSA Conference Exhibitor List 2024 - Exhibitors Data
RSA Conference Exhibitor List 2024 - Exhibitors DataRSA Conference Exhibitor List 2024 - Exhibitors Data
RSA Conference Exhibitor List 2024 - Exhibitors Data
 
Best Basmati Rice Manufacturers in India
Best Basmati Rice Manufacturers in IndiaBest Basmati Rice Manufacturers in India
Best Basmati Rice Manufacturers in India
 
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
 
Call Girls In Panjim North Goa 9971646499 Genuine Service
Call Girls In Panjim North Goa 9971646499 Genuine ServiceCall Girls In Panjim North Goa 9971646499 Genuine Service
Call Girls In Panjim North Goa 9971646499 Genuine Service
 
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...
 
It will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 MayIt will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 May
 
Call Girls in Gomti Nagar - 7388211116 - With room Service
Call Girls in Gomti Nagar - 7388211116 - With room ServiceCall Girls in Gomti Nagar - 7388211116 - With room Service
Call Girls in Gomti Nagar - 7388211116 - With room Service
 
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best ServicesMysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
 
Progress Report - Oracle Database Analyst Summit
Progress Report - Oracle Database Analyst SummitProgress Report - Oracle Database Analyst Summit
Progress Report - Oracle Database Analyst Summit
 

Accelerating your corporate reputation with social media: transform your business

  • 1. Accelerating your corporate reputation with social media: transform your business Tamera Kremer Partner – Strategic Consulting teehan+lax October 27, 2009
  • 3. People are social. And opinionated.
  • 4. The Brave New World of Communications
  • 5. Social media are an eco-system
  • 6. Reputation is not just marketing or message management… Your organization, people, and processes are what customers experience everyday
  • 7. What is the one rule of social communications? Be human.
  • 9. Why integrate social communications? Customer service Relationships R&D HR Sales Awareness Mobilization ETC.
  • 10. In the real-time, hyper-connected world your reputation is what other people say it is. 24/7.
  • 11. * Posted October 24, 2009
  • 13. 1,833,502 Unique Visitors/ mnth* *Compete.com data (avg. uniques to Sept 2009)
  • 14. Transformation takes time, effort, and experimentation
  • 15. “Dell Hell” ~ Jeff Jarvis sets off a firestorm against Dell Customer Service
  • 17. Dell’s current community team driving >$3mm in sales through direct interactions
  • 18. Two members of the Dell Twitter team
  • 19. Would you speak to me that way if we met at a baseball game?Let go of marketing speak. No one is listening.
  • 20. Starbucks: Reaching out & getting new ideas
  • 22. WWF: raising awareness & driving action * 24,958 Earth Hour blogs * 223,000 + fans on Facebook YouTube video
  • 23. Telling your story What makes you unique? What value can you add? What do other people think about you? Who is passionate about you? Your website is your hub and the social web are the spokes
  • 24. Prepare to Change. Develop policies and guidelines for employee communications
  • 27. When something goes awry, having structure in place makes a difference…
  • 28. TSA blog response to recent online storm Original post on popular blog Same day response by TSA on their blog
  • 29. Things to consider in developing guidelines Internal: What are the rules of engagement for employees? How will you operationalize with various departments? External: How will you engage with various members of the public? Feedback loops: How will you incorporate and distill feedback? What are the best practices that should be incorporated (SEO, Tagging, Commenting, etc)
  • 31. Above All, Be HUMAN.
  • 33. Listen / Learn Find out what people think about, care about, talk about Learn what you are doing right and wrong Discover new ideas Where are people talking? What do they think about you? Are there stories you didn’t know about?
  • 34. Engage Figure out what you have to add that brings value Find the people internally who are passionate and let them connect Embrace the chaos Internalize feedback Experiment & think integration You aren’t IN control, but you still HAVE some control
  • 35. Transform Evolution isn’t static. “… [social media is] about sellers, business partners, product development, customer support/service in a holistic fashion, it also brings in market intelligence and all elements of marketing and public relations” – Sandy Carter, VP Software Groups, IBM
  • 36. The ebb and flow…
  • 37. Campaign mentalities don’t translate if you aren’t truly involved in the daily interactions Sometimes your brand will be up, sometimes down. That’s life. Real relationships require effort, but also deliver meaningful rewards
  • 38. Measure your efforts How is all this engagement and direct interaction treating you? Is it all just buzz and chatter or is it driving the bottom line? Use a combination of data to determine your impact – analytics, social monitoring, email data, purchase data, etc.
  • 39. At the end of the day if you do something right or wrong people will talk about you online… Are you going to be there participating?
  • 40.
  • 41. Where you can find me Website: www.teehanlax.comEmail: tamera@teehanlax.comBlog: http://3i.wildfirestrategy.comTwitter: www.twitter.com/tameraLinkedIn: www.linkedin.com/in/tamerakremerFacebook: www.facebook.com/tamerakSusCamp: www.sustainabilitycamp.org… and a myriad of other places!
  • 42. Credits http://www.commoncraft.com/socialmedia http://www.flickr.com/photos/newformula/1826204301/ http://www.globalnerdy.com/2008/12/30/the-air-forces-rules-of-engagement-for-blogging/ http://www.mybottlesup.com/tsa-agents-took-my-son/ http://www.tsa.gov/blog/2009/10/response-to-tsa-agents-took-my-son.html http://www.ideastorm.com/ http://www.ibm.com/blogs/zz/en/guidelines.html http://blog.molson.com/community/ http://davejones.ca/blog/2009/10/24/lets-go-to-the-video-tape-bloggers-complaint-exposed-as-hype.html http://mystarbucksidea.force.com/ideaHome http://www.buzzmachine.com/archives/cat_dell.html http://www.marketingprofs.com/marketing/online-seminars/224 http://www.youtube.com/watch?v=1CRs-7lRlPo