Digital Strategy Workshop V1

Digital strategy workshop OMG.tv Tamir Berkman [email_address]

It’s not the same as advertising ,[object Object],[object Object],[object Object],[object Object]

Planning is everything ,[object Object],[object Object],[object Object],[object Object],[object Object]

Digital strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Research ,[object Object],[object Object],[object Object],[object Object],[object Object]

The competition ,[object Object],[object Object],[object Object],[object Object]

Brand assets ,[object Object],[object Object],[object Object],[object Object]

Digital assets ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Customer touch points community podcast Web2.0 Application Branded content blog Microsite newsletter Direct email Website Banner Search Social community profile

What am I selling? ,[object Object],[object Object],[object Object],[object Object]

My audience ,[object Object],[object Object],[object Object],[object Object],[object Object]

Where are your users? ,[object Object],[object Object],myspace ebay linkedin Second Life youtube

Exercise one ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What’s your problem? ,[object Object],[object Object],[object Object],[object Object]

What’s my goal? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The digital tools ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What’s your budget considerations look like? ,[object Object],[object Object],[object Object],[object Object]

What's your timeline considerations look like? ,[object Object],[object Object],[object Object],[object Object],[object Object]

Exercise two ,[object Object],[object Object],[object Object],[object Object]

Users, users, users ,[object Object],[object Object]

How well do you treat them? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Happy users graph More options to interact Discovery the OMG factor Play a game Give something they need Nothing to say Boring Plain same

What you give is what you get ,[object Object],[object Object]

What can I give? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The idea ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Check list ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Exercise three ,[object Object],[object Object],[object Object],[object Object],[object Object]

1. Learn from the best ,[object Object],[object Object],[object Object]

2. Step out of the category ,[object Object],[object Object],[object Object],[object Object]

3. Look for the purple cow ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Your business is media ,[object Object],[object Object]

Brand channel ,[object Object],[object Object]

Exercise four ,[object Object],[object Object]

Exercise five ,[object Object],[object Object],[object Object],[object Object],[object Object]

Execution ,[object Object],[object Object],[object Object]

Who is going to: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Marketing - traditional ,[object Object],[object Object],[object Object],[object Object]

Marketing - digital ,[object Object],[object Object],[object Object],[object Object]

More marketing ,[object Object],[object Object],[object Object]

Exercise six ,[object Object],[object Object],[object Object]

Measuring ,[object Object],[object Object],[object Object]

Improving ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Exercise 7 ,[object Object],[object Object]

Thank you. OMG.tv Tamir Berkman [email_address]

Digital Strategy Workshop V1

Recommended

Recommended

More Related Content

What's hot

What's hot (20)

Viewers also liked

Viewers also liked (7)

Similar to Digital Strategy Workshop V1

Similar to Digital Strategy Workshop V1 (20)

Recently uploaded

Recently uploaded (20)

Digital Strategy Workshop V1