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What has happened since the EU Alcohol and health strategy was adopted? ,[object Object],Brussels airport welcomes you with a large beer advert 1 September 2007, No alcohol sales day in Lithuania
2001 EU Council Conclusions & Recommendations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
From the Strategy to the Forum ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The basics of the Forum ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Potential gains ,[object Object],[object Object],[object Object],[object Object],[object Object]
Potential risks  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Are there winners and losers? Finally, an EU alcohol strategy - but limited in scope and rests largely on Member State activities. Alcohol is firmly on the EU policy agenda - but binding legislation is off the agenda. The Forum will NOT be the place for policy discussions but both NGOs and industry seek such policy dialogue. Where will this happen? Industry has to pay the Forum ‘entry price’ of concrete action in order to have take part and get access to DG SANCO. But NGOs face the same barriers and requirements as industry. There is no attempt or requirement to create balance in numbers of NGO/industry.
Multiple points of entry EU Institutions Drinks Trade association National Chambers of Commerce EP interest group (beer) Food industry trade association Business trade association Retail trade associations Alcohol and Health Forum Advisory Committees for EU agencies Advertising Self Regulation bodies Advertiser and Brand networks Social Aspect organisations Think-tanks
Mixed messages in the European Parliament  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Retailing - a key setting for alcohol In-store tastings  Sales promotions -  reductions or gifts for multiple purchases Point of sale -  allocation of prime shelf space Vending machines
Labelling legislation - a lost opportunity ,[object Object],[object Object],[object Object],[object Object]
St Valentine’s day text from DG TAXUD  ,[object Object],[object Object],[object Object],[object Object]
Trends to watch: targeting women
Energy alcohol drinks: youth appeal   500 new energy drink products introduced worldwide in 2006.  Overall sales= $3.2 billion 31% of 12-17 year olds are regular consumers vs  22 % of 25-34 age group. One in three teens use energy drinks compared to one in ten adults. Brand confusion between alcoholic and non alcoholic drinks, reduces retail/consumption controls.  US data, 3 alcoholic brands cost less than non-alcoholic brands. Energy boost masks effect of alcohol. “wide awake drink”. Some evidence leads to greater risks/harm.   Source text/photos, Marin Institute 2008 Which ones contain alcohol?
Is this the role of authority?
Taking back the streets
But it is a constant battle
Key messages ,[object Object],[object Object],[object Object]
From 2001 to 2009, Sweden in the hot seat  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Recent developments in alcohol policy in the EU (large file)

  • 1.
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7. Are there winners and losers? Finally, an EU alcohol strategy - but limited in scope and rests largely on Member State activities. Alcohol is firmly on the EU policy agenda - but binding legislation is off the agenda. The Forum will NOT be the place for policy discussions but both NGOs and industry seek such policy dialogue. Where will this happen? Industry has to pay the Forum ‘entry price’ of concrete action in order to have take part and get access to DG SANCO. But NGOs face the same barriers and requirements as industry. There is no attempt or requirement to create balance in numbers of NGO/industry.
  • 8. Multiple points of entry EU Institutions Drinks Trade association National Chambers of Commerce EP interest group (beer) Food industry trade association Business trade association Retail trade associations Alcohol and Health Forum Advisory Committees for EU agencies Advertising Self Regulation bodies Advertiser and Brand networks Social Aspect organisations Think-tanks
  • 9.
  • 10. Retailing - a key setting for alcohol In-store tastings Sales promotions - reductions or gifts for multiple purchases Point of sale - allocation of prime shelf space Vending machines
  • 11.
  • 12.
  • 13. Trends to watch: targeting women
  • 14. Energy alcohol drinks: youth appeal 500 new energy drink products introduced worldwide in 2006. Overall sales= $3.2 billion 31% of 12-17 year olds are regular consumers vs 22 % of 25-34 age group. One in three teens use energy drinks compared to one in ten adults. Brand confusion between alcoholic and non alcoholic drinks, reduces retail/consumption controls. US data, 3 alcoholic brands cost less than non-alcoholic brands. Energy boost masks effect of alcohol. “wide awake drink”. Some evidence leads to greater risks/harm. Source text/photos, Marin Institute 2008 Which ones contain alcohol?
  • 15. Is this the role of authority?
  • 16. Taking back the streets
  • 17. But it is a constant battle
  • 18.
  • 19.