1. Introducing XingCloud
Ultimate global delivery in the Fastest & Easiest way

2. WHY
A game should do global delivery

3. Publish your game in globally unified way
[Harbo Hotel]
[Travian]
[Zynga]
[Yahoo Twitter Facebook Google]
[ELEX]
VS.
Divide your game into different market with
different publisher
It works in China but not in the world

4. Fragmented Markets beyond your expectations
Non-Facebook markets
+
Non-English markets
Many localmarkets require optimization
+
Asian markets vast but different

5. Tap into non-English market
+70% revenue increase
+
Tap into non-Facebook market
First-mover advantage into potential platforms
+20% revenue increase
+
Add new country
but no more cost & no more delay

6. 250
200
150
100
rev
50
cost
0
250
200
150
100
rev
50
cost
0
2011-11-11

7. It is important
to increase your app wordwide coverage
BUT at least cost

8. Challenges
Globalization is more than just translating

9. Even the translation effort is beyond your expectations
Static Dynamic Resources Website Image Frequency of
Resources (Mail, Information, W Resources Resources iteration
(Front- ebsite notice, Game
End, Backend, D notice, Feed)
atabase, Flash)
Software × Every 6 months
Website × × × Every month
Game × × × × Every week
First Step to Your Global Success:
Managing resource files in the most speedy and cost efficient way

10. 1. Different technical 8. Translation team
staff (Front-End, will adopt print screen 9. The technical team
Back-End, Flash) to methods to point out will change according
collate language the visual and to issues highlighted
packs language errors
2. Send the relevant 7. Testing begins for
10.
language packs to each language versions,
Compile, translate
the Business with the translation team
and test every
Development (BD) proof reading at the
module
Team same time
11. Deploy to
3. The BD staff will
6. The technical team different global
send to different
will insert the packs servers (Front-
agents and
into the game End, Back-
translation teams
End, Flash)
4. Translation teams 5. BD staff will tidy
will send the the files and send to
translated packs back different technical
at time intervals staff
11 steps just to accomplish only one translation iteration
is impossible for your daily app update

11. Many hidden & unknown traps
Manage 100+ different sns & portals
Manage customer support in different languages
OS & Browser compatibility issues
Global speed differences
Domain name strategies
Font differences
200+ local payment channels tuning & optimization
Global payments unable to satify BRICs and virtual goods

12. HOW
To globally deliver your game at lowest cost

13. 1-Stop solution to Globalization
Aggregate the difference , Keep the integrity
Global Delivery API for 100+ platforms
+
Transparent Multilingualization Solution
+
Integrated Ad Management platform
6 in 1 +
Global Hosting in 50+ countries
+
Integrated Payment for 200+ channels
+
Social Metrics for Games

15. Global Delivery API
Connects 100+ platforms with 1 API
Takes just 30 minutes to integrate

17. Multilingualization
Leading translation management platform
+
Manual translation at lowest cost
+
Native Translation at the highest quality
Code level translation API
+
No need to change code structure
+
No need to manage dynamic text
Regions Covered
East Asia: China, Japan, Korean, Thailand, Vietnam, Malaysia, Singapore, India
Latin America: Argentina, Brazil, Bolivia, Colombia, Ecuador, Mexico, Peru, El Salvador, Venezuela
Europe: Portland, Netherland, Turkey, Germany, Russia, Hungary
Arabic World

19. Integrated Ad Management Platform
Manage 40+ ad channels on 1 dashboard
Publish ad campaigns in 12+ languages in just 1 minute
Automatically tunes your ads with different combinations
Takes care of all the media buying at fixed ROI

22. Total Solution for Game Operation
Socially Oriented Operation Metrics Measurement
Acquisition > Retention > Monetization
+
Dedicated customer support outsourcing
+
Dedicated community support
+
Email Marketing managment
+
Social media management
Facebook + Twitter account management

24. Payment Integration
1 Interface
=
200+ Payment Channels
+
50+ Countries

26. Cloud Hosting
Ensure highest service quality in every country
Handle tremendous increase in DAU
Extremely low cost
Dedicated Cloud servers around the world
East Asia, Latin America, North America, Europe

27. Choose XingCloud
To say goodbye to publisher
&
Manage your game at all your will

28. Services Offered With XingCloud
Global Delivery 1 API to 50+ Platforms
Multilingualization API level support, High Quality & Low Cost
Integrated Ad Management Aggregate 40+ Ad Channels, Focus on ROI & Intelligent Tracking
Total Solution for Game Operation ARM metrics & Service Outsourcing
Payment Integration Integrated Channels
Cloud Hosting Robust, Stable & Fast