Function with style - what wearables are called at. In this overview of May 2014, I present the technogical side of the move to a 'screenless' world, and provide cases and videolinks to practicasl cases of wearables like jewelry, fitness trackers,... This presentaiton was made in French for an audience of Marketeers during the Sanoma Media Days. Que ferons-nous quand bientôt, la technologie intelligente sera portable ? La technologie mobile est devenue intelligente parce qu’avec notre téléphone mobile, nous avons accès à toutes sortes d’applis. Maintenant, elle devient également « portable ». Lunettes, bracelets et montres ouvrent pour celui qui les portent un nouveau monde de possibilités tout en le maintenant connecté via son smartphone à l’internet. Qu’apporte cette technologie portable et adaptée au contexte ? Comment la manie-t-on ? Et pourquoi devrait-on porter ces lunettes, montres ou bracelets fitness ? Tanguy observe la hype de plus près. De mobiele technologie werd slim, omdat je met je mobiele telefoon toegang kreeg tot een waaier van applicaties. Nu wordt ze ook 'draagbaar'. Brillen, fitnessmeters en uurwerken openen voor de drager een nieuwe wereld vol mogelijkheden, en houden hem via zijn smartphone nog altijd verbonden met het internet. Wat biedt die draagbare en contextrelevante technologie? Hoe wordt ermee omgegaan? En waarom zou je die brillen, uurwerken en fitness trackers willen dragen? Tanguy houdt de hype tegen het licht

1. Mediaparade:
when
mobile
technology
becomes
wearable
1

2. Let me
introduce
you to…

3. Y a des gens qui n'ont pas réussi parce qu'ils ne sont
pas aware, ils ne sont pas "au courant". ...
J.C. VanDamme

5. 5

6. Step 1 Standalone info apps: no use
Step 2 Second generation apps: use of the
phone sensors
Step 3 Third generation apps: context driven
external profile…

8. Timeline wearables
http://www.details.com/style-
advice/tech-and-
design/201403/wearable-tech-
history-smart-watch-google-
glasses?mbid=facebook#/intro

9. 1266 Eyeglasses:
Corrective lenses
Associated to
reading and monks:
prestige

10. 1946 Dick Tracy
Two way wrist
chat radio

11. 1975: calculator watch
Watch and stylus nerd
calculator watch

12. 1992: L.A. Gear light up
shoes: walking and lights
First tech driven clothing

13. 2000: Mobile
Bluetooth Earpiece
People talking to
themselves
Crazy look

14. 2001: Timex Internet
Messenger Watch
Check mail, take notes,
receive stock quotes,…

15. 2004: Oakley MP3
Sunglass and built in MP3
player

16. 2009: Fitbit and fitness
trackers
Starting of the “quantified
self”movement

17. 2013: Pebble smartwatch
Pairs with phone + apps

18. 2013:
Google glass explorer
+ companion to Android
smartphone

19. 2014 : LG lifeband
Fitness tracker
Altitude
Steps
Calories
Link to smartphone

20. Mid 2014
META Pro Holographic
3D Interface Glasses
Bye bye phone

21. Wearable
category?
Glasses
Clothing
Smart bands
Jewelry
Smart headgear
Watches

23. 1. Glasses

24. 1. Glasses (Video)https://www.youtube.com/watch?v=vArQptpq
1Oc

25. http://www.flickr.com/photos/sensoree/
2. Clothing –
Sensoree
mood

26. Clothing Smart PJ (video)
https://www.youtube.com/watch?v=Dn7IhFswv90

27. 3. Smart bands – Nike fuelband

28. 3. Smart
bands –
Jawbone
(video)
https://www.youtube.com/watch?v=bs9TK3-
KA-A&feature=youtu.be

29. 4. Jewelry :Sense 6 emergency jewelry

30. 4. Jewelry :Zazzi (video)
https://www.youtube.com/watch?v=Xamh99iKEoI

31. 5. Smart
headgear
Oculus rift

32. 5. Smart headgearSkully helmet
(video)
http://youtu.be/jpeGOqFIcOc

33. 6. Watches

34. 6. Watch: samsung gear (video)
https://www.youtube.com/watch?v=RW1H66aZ7eA

35. 6. Watches: eating all previous
categories?

36. To finish…

37. Amazon launches wearable store

38. Wearable: SXSW 2014
moving the screen as a destraction
http://youtu.be/CtFSAqUzpvg
https://www.youtube.com/watch?v=CtFSAqUz
pvg&feature=youtu.be

39. Thank you!

40. Contact
Tanguy
Tanguy De Lestré
Business Development Manager
AGORIA
Diamant Building
Bd A. Reyers Ln 80
B-1030 Brussel / Bruxelles
tanguy.delestre@agoria.be
T: +32 2 7067992 (coordinator 8126)
M: +32 486384618
BE 0406.605.390

41. Backup slides

43. Wearable complex Ecosystem