1. Belgian mobile app developers profile
Tanguy De Lestré
@tdelestre

2. Market: Mobile broadband
15,7% S2 2012

3. Market situation: installed base/sales
• Smartphone installed base: 22% going to 34% in 2015
• Tablet: 14% going to 24% in 2015
(source: Belgacom intellligence survey)
• Smartphone sold 2011: 31% vs feature phones
• Smartphone sold 2012 : 42% estimate vs feature
phones
• Smarthphone sold 2013 : 55% estimate vs feature
phones
(source: Agoria intelligence)

4. Survey results
Respondents to date: 57

5. Geographical distribution
Brussel-
Oost- Bruxelles
Vlaanderen
West
Vlaanderen
Luxembourg
Namur Antwerpen
VL
Brabant/Limb
urg

6. Freelancer = top profile
Other
at Independant Software Vendor
at Media company
in in-house (corporate) IT…
at (Mobile) IT integrator
at (Mobile) Marketing Agency
as Freelancer
at Boot strapped Start-up
as Hobbyist (less than 1 year…
0 2 4 6 8 10 12 14 16 18

7. How do you make money?
Other
25%
I work as a freelancer
on customer projects
28%
I aim at world
domination with my
cool app
17%
I’m not really making a
living out of it, I just do
it as a hobby
30%

8. 25
Challenges
20
15
10
5
0
I cannot choose I’m looking for I have a hard My mobile app I can't identify I don't find the Other
which platform funding to time balancing gets little the right right IT skills
to focus on. bootstrap my my day time job discovery in the business model
business with my hobby app stores
projects

9. 35
Revenue model 30
25
20
15
10
5
0
Work on Pay per download Freemium Advertising In App purchase
commisisoned
app

10. Frameworks Other Type
2% 4%
Security
Sociale Media 2%
7% Game
9%
Photography
and Video
3%
Education Productivity
6% 18%
Music
Utility 4%
21% Navigation
6%
Business
Book and Magazine
14%
4%

11. APP distribution
App store or APP
centers
Own website
Telco operator
Agregator
Pre-loaded OEM on
handset

12. Role of mobile operator?
mobile data
provider
mobile voice
provider
payment provider
API provider
Leave developers
alone
Providing support

13. Which APP Store?

14. Platforms
60
50
40
30 Do not use
Abandon
20 Intent to use
Using
10
0

15. Other, 6
Game console, 3
PC netbook, 11
E-book, 1
Smartphone, 43
TV set top box, 6
Devices
Feature
Tablet, 35 phone, 1

16. Thank you!