The document discusses various digital marketing concepts including types of websites, evolution of the internet and online revenue models, understanding digital media, crafting a digital marketing strategy, search engine optimization, social media marketing, email marketing, and affiliate marketing. Guest speakers from various companies provided an overview of these topics and shared examples and best practices. Attendees participated in exercises to apply the concepts to their own businesses.
76. “ Social media marketing (SMM) is a form of internet marketing which seeks to achieve branding and marketing communication goals through the participation in various social media networks”. What is Social Media Marketing
77.
78.
79.
80.
81.
82.
83. Digg Submit interesting content Other users vote for content Top content gets to the main Expect 100000000 visitors