1. Smart Tapp
DEPARTMENT OF INFORMATION TECHNOLOGY

2. THE SESSION CONTENT:
 The Interest.
 The rise in Mobility.
M commerce concerns.
 What can be done ?
 What is eventually done.
 Conclusion.
09/06/2012 DEPARTMENT OF INFORMATION TECH. 2

3. OVER THE YEARS :
09/06/2012 DEPARTMENT OF INFORMATION TECH. 3

4. THIS IS IT :
09/06/2012 DEPARTMENT OF INFORMATION TECH. 4

5. The rise of Mobility.
 “The Entire world is going Mobile .”
 A PERSON DESIRES TO BE MOBILE USING A MOBILE.
 Desktop -> Laptop -> Smartphone/Tablet.
 It is an era of Smart phones.
 60 % of the total handsets constitute of Smartphones.
 We are the ones experiencing and witnessing its
immense boom.
09/06/2012 DEPARTMENT OF INFORMATION TECH. 5

6. The rise of Mobility.
 What makes a phone smart ?
- EMAIL , Microsoft Office, Videos, Mp3s…
 The bar has been raised Higher .
 Todays Configuartion : 1.5 ghz, dual core …
- 3’, 4’ High Definition Display.
 Used for :
- Optimum Office Productivity.
- Control Heavy Machinery.
- Health and Visual Monitoring.
- Stock Market Trading.
09/06/2012 DEPARTMENT OF INFORMATION TECH. 6

7. M – Commerce Concerns.
 In spite of the advances in display technology,
you still cant sell a shoe on the mobile.
 Complicated navigation.
 Takes too long to load.
 High costs of browsing.
 Security.
 Fear of incomplete transactions.
09/06/2012 DEPARTMENT OF INFORMATION TECH. 7

8. What’s to be done ???
 Create something that gets rid of all these concerns.
 Convert the Research Online Purchase Offline attitude.
 Make something highly interactive.
 Combine the online and offline world.
 Create something that is profitable for both the buyer
and the seller.
09/06/2012 DEPARTMENT OF INFORMATION TECH. 8

9. SMART POSTER :- JUST TAP ON THE INTERESTED
PRODUCTS
ANY QUESTIONS ?
20 80 90 99 30
55 40 60 75
15
95 35 40 23 22

10. INTRODUCTION TO NFC
 Stands for Near Field Communication.
 NFC makes it simpler to make transactions, exchange digital
content, and connect electronic devices with a touch.
 Short range wireless service(1-4 cm practical).
 Thus inherently secure.
 Transfer Speed (106 to 414 kbps).
 Low friction Setup.
 Use cases in various fields
01/04/2012 DEPARTMENT OF INFORMATION TECH. 10

11. NFC IN USE :-
01/04/2012 DEPARTMENT OF INFORMATION TECH. 11

12. NFC IN USE :-
01/04/2012 DEPARTMENT OF INFORMATION TECH. 12

13. NFC IN USE :-
01/04/2012 DEPARTMENT OF INFORMATION TECH. 13

14. NFC IN USE :-
01/04/2012 DEPARTMENT OF INFORMATION TECH. 14

15. NFC IN USE :-
01/04/2012 DEPARTMENT OF INFORMATION TECH. 15

16. NFC IN USE :-
01/04/2012 DEPARTMENT OF INFORMATION TECH. 16

17. HOW ARE WE PUTTING THE
TECHNOLGY IN USE
01/04/2012 DEPARTMENT OF INFORMATION TECH. 17

18. HOW ARE WE PUTTING THE
TECHNOLGY IN USE
NFC
TAG
01/04/2012 DEPARTMENT OF INFORMATION TECH. 18

19. APPLICATION ARCHITECTURE :
01/04/2012 DEPARTMENT OF INFORMATION TECH. 19

20. SNEP AND NDEF
01/04/2012 DEPARTMENT OF INFORMATION TECH. 20

21. PROCESS INTO PHASES :-
 Initialization Phase.
- 1. NFC back end service.
- 2. Terminal Application.
- 3. Function Tags.
- 4. NFC enabled Handset
 Ordering Phase.
 Payment Phase.
 Shipping/Collection Phase.
 Loyalty Management Phase.
 Service Phase.
01/04/2012 DEPARTMENT OF INFORMATION TECH. 21

22. Benefits that we can think of:
 Intuitive: Simple touch
 Human Convenience
 Its Quick.
 Leap over Q R codes.
A virtual reaction to a physical action.
A part of both worlds, online and offline.
 Lower airtime costs.
 Great medium of advertising for the sellers.
01/04/2012 DEPARTMENT OF INFORMATION TECH. 22

23. FUTURE ENHANCEMENTS:
 Location Based Services.
 M- Coupons.
 One Generic Application.
 Android Beam.
 Mobile Payment.
01/04/2012 DEPARTMENT OF INFORMATION TECH. 23

24. ACHIEVEMENTS :-
Presented at Home Institution, ICEM, Pune.
Presented at PVPIT, Pune.
1st Rank at JSPM College of Engineering.
Presentedat PCCOE, Pune.. 2012.
at INTEXICATION
2ndRank at Siddhant College of Engineering.
1st Rank
Joint effort by MIT & TCS.
01/04/2012 DEPARTMENT OF INFORMATION TECH. 24

25. ACHIEVEMENTS :-
 Appreciation by Mr. Vikas Mohile,
Delivery Head , Mobility ,Persistent Systems.
 Contribution & Appreciation by Mr. Jan Brands
Security Architect & NFC expert,
Central R&D / Research / Advanced Application Laboratory ,
NXP Semiconductors.
01/04/2012 DEPARTMENT OF INFORMATION TECH. 25

26. ANY QUESTIONS ?
OR FEEDBACK.
01/04/2012 DEPARTMENT OF INFORMATION TECH. 26