Tanvi Bhatt presented this session at the Social Media Week Infosys, where she spoke on the power of Personal Branding in the Social B2B Eco-system. In this 2 hour intensive workshop, she empowered the audience to celebrate their thought leadership on social media by discovering, designing and delivering a powerful personal brand experience to their communities.
5. A BRAND IS
“Is theset of expectations, memories,stories,and
relationships that,taken together,account fora
consumer’sdecisiontochooseoneovertheother…”
Seth Godin
23. DISCOVERING THE BRAND BRANSON ….
WHO: An eclectic Entrepreneur
passionate about adventure
and adulation
WHAT: Has Fun and makes you
have fun
WHOM: Free spirited brethren-
globally
WHY: Dr. YES Dreams, Dares, Does
for People, Planet and Profits.
24. DISCOVERING THE BRAND GAUTAM GHOSH ….
WHO: A Social Business evangelist
WHAT: Spearheads Social Learning
and Culture transformation by
leveraging power of social media
and digital age to influence
Organizations to become “Social
Businesses”
WHOM: The ever-curious HR
fraternity
WHY: An influential thought leader
and blogger in the Social HR-verse
28. 5 STEPS TO STORIES THAT WIN HEARTS
1. STATE YOUR BRAND
2. MAKE BRAND YOU IRRESISTIBLE
3. TIME TRAVEL WITH YOUR BRAND
4. CONNECT WITH YOUR BRAND’S SOUL
5. PAINT THE PICTURE FOR YOUR
BRANDTASTIC FUTURE
48. Socially Linked
YOUnique Branded Headline + Headshot + URL
Share your Story in Summary: Text+Video
Brand your content with keywords
Be Modestly honest
Don’t resume it-but rejuvenate it
Personalize invites and thank for acceptance/invitations
Don’t have Ghost profile- be there; do that
Look Learn Leap the LI Group discussion eco-system
Share: Your Thought Leadership + POV on others’
Recommendation = Influence
Own a thought leadership group: exclusivity rocks!
49. Get Objective: The TO-DO List
• Awesome-ify your LI bio
• Achieve atleast 500 connects-strategically
• Focus on the network quality: Respond vs. Request
• Participate in atleast 5 groups weekly
• Plan & Re-connect with atleast 10 contacts weekly
• Be contact-able
• Share 3 -5 value additions daily
• Feed a continuous weekly stream of content via Hoot-
Suite
50. The Social Cocktail
• Be Unforgettable!
• Twitter Bio Checklist: #Passions #Purpose # Profession
#Personify
• Brand your Handle
• 3 Pictures say 3000 words: Headshot/Cover/Background
• The first tweet tale: Inspire yourself then let it flow…
• It’s not about Brand YOU really: Listen, Share, Care,
Celebrate!
• (Tweet)Chat like a Cat : but be authentic
• Favourite-ify valuable resources
• Pics + Videos make you more retweet-able
• Make lists to leverage your twitter-verse
• Tweet like you eat; Just DON’T Tweet what you eat
• Host a tweet chat- PROMOTE it or Drop it
51. Get Objective: The TO-DO List
• Create a regular tweet stream in hootsuite on a weekly
basis
• Take 5 minute tweet break every 3 hours: M/A/E/N
• Tweet on your Brand Pyramid +Passions+Interests+Aspirations
• Brand and Own niche #hashtags and leverage them
• Tweet relevant value add/POV to key media personalities
(DON’T SPAM)
• Share and Show: Connect with key thought leaders by
sharing their thought leadership (eg: Twitterfeed)
• Publish your thought leadership formally
• Be politically correct about Politics!
• Be Yourself. Period.
52. Social Thought Leadership
Create a wordpress blog host it on yourname.com
Be an early adopter of video blogging
Use The Brand Pyramid for content inspiration
Plan a monthly editorial calendar
Use Stumpleupon/Delicious/Twitter/ Guest blogging to boost
blog visibility and readership
Booki-fy your blog!
Foster & Promote Community Thought leadership on Twitter
for personal blogs
Blogging = Influencing
MUST DO: Newsletter via Aweber/ Mailchimp + SEO +
Analytics
TBP topics+ How tos+ Technology review+ Case Studies+
Interviews+ Videos Tutorials+ #ASKtheEXPERT+ Industry News
& POV
53. The Social Future
• Best of All 3: FB+LI+Twitter
• Conduct online live meetings with upto 10 users: focus
groups/brainstorming/expert interviews/ how to master
class
• Use Google Authorship to boost visibility and credibility in
search
• Create a branded video channel on You-Tube
• Upload a video bio/how-to tutorials/interviews/
speeches/inspirational talks
• Do a video-log atleast once a week
• Interview and Promote your project team for challenges
faced and triumphs on the latest project
• NEVER READ OUT on your video blog!
54. I Me Myself
• Your digital window to the world
• www.yourname.com
• Fully responsive wordpress theme
• MUST HAVE: Opt-in + Freebie for subscribers
• Enable social sharing on your blog
• Brand Story/Bio and NOT Resume (if must: be creative)
• MUST MUST: Hi-Res headshot+ Video-Bio+ Twitter Feed+
Professional A/V Gallery+ Personal/Social interests
page +E-Book
• Alternatives: About.me | Vizify.com|
BrandYourself.com | Profiled.com
56. 4 Cs for Content Management
CREATE CURATE
COLLABORATE CELEBRATE
57. TOOLS FOR MANAGING BRAND YOU
Manage 5 SM profiles!
(12 with paid v/n)
Schedule your posts
Multiple streams view in 1
platform
App available
Doesn’t link to G+ profile,
only page
1 profile /SM network
(12 with paid v/n)
Schedule + Reschedule Posts
Schedule personalized posts
for optimal visibility across
different SM platform
App available
Doesn’t link to G+
59. TOOLS FOR MONITORING BRAND YOU
Enter query
Choose sources
Choose frequency
Choose quality
Receive Emails
Modify /Delete
Enter name
Choose sources
Analyze parameters:
strength | sentiment | passion | reach
Monitor your brand’s influence
Monitor KEY people’s influence!!
Create Google-like ALERTS via Emails
60. DON’T be the OOPS Brand !
Be the copy cat Brand: or an invariable Corporate CEO Clone
Be the ignorant Brand: Ignore social media because you don’t get it
Be the lazy Brand: update your professional profile regularly
Be the Mr. Invisible Brand: there, but not literally there!
Be the disoriented Brand: Lack on-brandness across platforms
Be the I,Me, Myself Brand: rather be the Benevolent Brand
Be anti-social Brand: don’t promote and push, but engage and enrich
Be the wanderer Brand: have a goal plan for your Personal Brand
Underestimate the power of a bad move on the SM
Get Twitter-ed away/ carried away; focus on what is your tweet quotient?
personal/professional/personal professional -mix/random
DON’T Brand yourself-without knowing your unique promise of value
62. THE BRAND YOU PROMISE
CLARITY
CONSISTENCY
CONSTANCY
CREDIBILITY
63. THE BRAND YOU experience
BRAND YOUR BRAND
TALK YOUR BRAND
WALK YOUR BRAND
ROCK YOUR BRAND
64.
65. TANVI BHATT
Signature Brand Strategist
Panache Studio
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Cell: 91-9867651930
Email: info@panache-studio.com
………………………………………………
Web: www.panache-studio.com
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Social Media:
Link @ TanviBhatt | Tweet @Tanvi_Bhatt |Like @ BrandingICON
THE PREMIER PERSONAL BRANDING COMPANY IN INDIA