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刘平川:【用户行为分析】Marmot实践
1.
user behavior system
http://www.matmotu.com work @ youa WED team http://t.sina.com/rank
2.
user behavior system
marmot you http://www.matmotu.com work @ youa WED team http://t.sina.com/rank
3.
4.
5.
6.
7.
8.
marmot
9.
10.
11.
12.
13.
14.
15.
16.
17.
18.
100
19.
20.
flash
V.S php clickheat canvas
21.
DOM
cpu dom flash dom php clickheat dom canvas html5 DOM
22.
23.
referer+url client
js marmot server marmotID Sid+Mid url match sessionID client log seq=0 server log seq=n processor API
24.
mousemove
mousedown target mouseup click event type dblclick focus timestamp scroll keydown custom data
25.
• • • •
API •
26.
27.
O=(0,0) 1024*768
1280*800 O=(document.documentElement.scrollWidth/2|0,0) align = middle relative coordinate
28.
DOM path MDP Marmot DOM
Path
29.
body
div#container(HTMLElement) div(HTMLElement) div(HTMLElement) Marmot.getPath path=[div.container, ~1div] path.replace(/~(d+)([^~]+)/gi, '~$2:nth-of-type($1)') .replace(/~/gi, '>') .replace(/./gi, '#'); selector=’div#container>div:nth-of-type(1)’
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•
marmot.log.js click • hover MDP • • selector MDP • • • HDFS/ •
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target event type timestamp custom data
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move
start mouse mouse delta move - move = hover mouse mouse down + up = click mouse mouse mouse delta down + move + up = select
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body
x=300 div#container(HTMLElement) y=100 div(HTMLElement) div(HTMLElement) mdp selector = ‘div#container>div:nth-of-type(1)’ relative coordinate x = event.x; //300 relative coordinate y = event.y; //100 var el = document.querySelector(mdp selector); // var xy = Dom.getXY(el); var corrective x = xy[0] + relative coordinate x; var corrective y = xy[1] + relative coordinate y;
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1024px
1px*1px 768px Math.floor(document.documentElement.scrollWidth/n) 9px*9px
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...
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...
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AB test
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•A
a->b->c->d->... •B c->b->d->a->... •C a->b->c->a->... •D a->c->b->a->... a->b->c->a
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key path ['', 'input.rd_fv_30',
'input.phone_number', 'button.btn-charge'] similar path ['', 'input.phone_number', 'button.btn-charge', 'input.PassInputPassword0'] ['', 'input.rd_fv_30', 'input.phone_number', 'button.btn-charge', 'input.PassInputUsername0', 'input.PassInputPassword0'] ['', 'input.phone_number', 'button.btn-charge', 'input.PassInputPassword0'] ['', 'input.rd_ct_slow', 'input.phone_number', 'button.btn-charge', 'div.pdc- wrap~2div~1div~1div~1a', ''] ['', 'input.phone_number'] ['', 'input.phone_number', 'button.btn-charge', 'div.user_register_ctn~1h4', 'button.user_register_btn'] ['', 'input.rd_fv_50', 'input.phone_number', 'input.phone_number', 'input.phone_number', 'button.btn-charge'] ['', 'input.phone_number', 'button.btn-charge', 'input.PassInputPassword0', 'form.PassFormlogin~1fieldset~1p~1button', 'form.PassFormlogin~1fieldset~1p~1button']
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PV
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Q:
,
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• • • •
80
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marmot v2 design
UDC
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ABtest hadoop
framework (HDFS) beta publish marmot WPO
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thanks
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