First presentation of my master's thesis topic.

1. Activism with Video Editing
Creating Effective Video Remix – Tapio Haaja 25.1.2012

2. My personal motivation
I’ve been working 7 years as an promotion producer /
editor (preditor) at MTV Media.
How to do something “good” with my skills.

3. ”The explosion in audiovisual
creativity is sowing the seeds
for a more participative,
expressive democracy…”
– Video Republic 2008

4. Video Republic
Falling price of digital technology and the capacity to
distribute information rapidly have created the conditions
for millions of people to record and exchange moving
images.
This is a realm populated by people who are attracted by
the idea that video has a unique power to communicate.
It is here where we see opinions, thoughts and feelings
turned into video, by people, for other people.

6. statistics 2010
13 million: Number of hours video uploaded.
60 days > 60 years: More video is uploaded in two
months than the three major U.S. networks (ABC, CBS,
NBC) combined created in six decades.
700 billion: Number of playbacks.
100 million: daily mobile views.

7. ”Cisco predicts that 90% of all internet
traffic will be video in the next three
years.”
– www.socialtimes.com (November 2011)

8. edited
eg amateur filmmaking eg remixes, mashups
original recycled
eg vlogging eg clip sharing
unedited

9. edited
eg amateur filmmaking eg remixes, mashups
original recycled
eg vlogging eg clip sharing
unedited

10. Examples
George Bush & Tony Blair – My Endless Love
http://www.youtube.com/watch?v=rNpoS6jOty4
Daily Affirmation with Steve Jobs
http://www.youtube.com/watch?v=LnWutTFdYDo
Sarah Palin – “Every Breath You Take”
http://www.youtube.com/watch?v=jcUxlGJwjG0

17. Research question
Are there some general elements in effective video
remixes?
How to do video remix which effectively communicates
new meanings?

18. So my thesis will be...
Analyze 5-6 successful video remixes -> make great
findings.
Based on those findings create 1-3 minutes long “how-to
create effective video remix” video.

19. Schedule
Spring 2012: Actual research & writing intro + research
parts of thesis & script of video & 2nd presentation.
Summer 2012: Creating video.
Autumn 2012: Writing rest of thesis and finalizing it.
Christmas 2012: Graduation!

20. Advisor(s)
Sanna Marttila (researcher in Media Lab).

21. Problems right now...
How to select successful video remixes?
What is the right method for analyzing video remixes?