2. DIGIP
AK
The artist uses a strong use of mise-en-scene to emphasise the emotion and
feeling behind the image. The use of beautiful red roses connotes passion and
love, and the way she is lying on them creates a sense of weakness to these
emotions. It is immediately eye catching because of the bright red used, and
makes the audience think about all the different messages she could be
attempting to convey, for example red is known to be a seductive colour and
this could therefore be used to attract a male audience, this is emphasised
through the revealing outfit that the protagonist is wearing, and highlights her
use of sex appeal to capture an audience.It is evident that the colour
red is the reoccurring theme
in this digipak. It suggests
that the album is going to be
emotional and influential.
Rihanna’s bold red lips and
bright red hair support the
name of the album ‘Loud’ and
suggests that she wants to
stand out and create an
impact on the audience. The
typography is very minimal,
with only the album name and
the artist’s name being
featured. The white writing
contrasts against the
Rihanna’s facial expression
looks extremely passionate
and therefore highlights the
work she has put into her
album. Having no eye contact
with the audience makes her
seem mysterious and creates
an enigma about her, which
draws the audience in. Her
simple make up connotes
purity however the bright red
continues to emphasise
passion and seduction.
The image on the actual CD is that of a pale pink rose. Roses
are commonly used as a symbol of romance and love, which
conveys the theme of her album. The pale pink and vibrant
red used on the digipak are used to appeal to a female
audience that could relate to the album and its songs.
3. WEBS
ITE
The name of the artist is the most prominent thing on the page and
demonstrates that the website is there to promote the artist as much
as possible. The paw print is a well known symbol that Ed Sheeran
uses and this therefore relates to his fans and develops a personal
relationship with them.
The variety of
languages that the
website can be shown
in highlights the
international star
status that the artist
has acquired, and is
therefore catering to
the needs of fans
from all over the
world.
The artist’s latest
album is being
promoted on the front
page in order to gain it
as much publicity and
attention as possible.
The link to download it
on iTunes includes the
development of
technology and also
The reference to social media emphasises the ways in which the
artist is trying to connect with his fans and create personal
relationships. It allows them to feel closer to him and follow what
he is doing. As social media is a defining part of modern society
it is essential that he uses this to please his fans.
The artist’s latest video
for his most recent
song is displayed on the
front page to gain
attention from it and
help to increase sales of
the song. The artist is
featured in this frozen
image which showcases
him and enables the
audience to connect
with him and his music.
The artist’s tour is also
being promoted as it
gives viewers of the
website the
opportunity to buy
tickets.
4. MAGAZINE ADVERT
This magazine adverts follows typical codes and
conventions for an influential artist. The close up image
of the artist’s face allows the audience to interact with
the artist, especially as there is direct eye contact which
would engross them and capture their attention. Her skin
appears flawless and her make up extremely eye
catching which makes her an enviable figure in the music
world. This would appeal to females who aspire to look
like her and to males who find her attractive. Her body
language appears confident and dominant which
suggests that she is aiming to make an impact on the
music industry and the audience. The use of the colour
black connotes a gothic feel, however this is ‘blinged’ up
by the use of gold to make her seem sassy and
sophisticated. The artists name is the largest typography
on the page which immediately promotes her and makes
her recognisable. Smaller typography reveals songs
included in the album, and has a particular reference to
